The current pharma business model is unsustainable
World of DTC Marketing
SEPTEMBER 7, 2022
In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. The biggest battle arena by far is oncology. oncology therapeutics market has reached $71 billion. oncology therapeutics market has reached $71 billion. ” The U.S. ” The U.S.
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