Branding Doctors Marketing Nurses 
World of DTC Marketing
APRIL 27, 2021
QUICK READ: Patients are returning to their doctor’s office, and it’s not uncommon for appointments, or routine visits, to be scheduled weeks or months in advance. When I sent an email to my doctor’s office, I was shocked when she said the earliest appointment she had for physicals was in September.
World of DTC Marketing
AUGUST 25, 2022
Fierce Healthcare reported, “three in 4 Americans leave the doctor confused and dissatisfied for reasons that include disappointment in the level of Q&A they have with their doctor, confusion about their health, and a need to do more research, according to a survey of 1,000 U.S. Of those, 80% turn online to do so.
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Intouch Solutions
JANUARY 11, 2022
As what Harvard Business Review calls “a tidal wave of resignations” continues — with the highest rates for those ages 30-45 — and, as many pandemic-induced changes continue to alter to the structure of businesses worldwide (including pharma sales and marketing organizations) — many of our basic assumptions, approaches, and priorities need to shift.
pharmaphorum
APRIL 12, 2022
As a patient goes through their prescribing journey, they meet many different people, and one’s meeting with their doctor may be brief compared to the time spent with others. “But it’s not as if we’re getting tons more physicians coming into the market. . “It’s about digging deeper.
World of DTC Marketing
FEBRUARY 7, 2021
DTC marketers can tap into AI to help deliver relevant messages to certain audiences, but they shouldn’t let AI do all their thinking. However, in DTC marketing, we should be careful about using AI in an era where too many patients feel like our healthcare system is dehumanizing them. So how can AI help DTC marketers?
XTalks
AUGUST 25, 2021
In-store food sampling is a key marketing tactic that virtually disappeared during the height of the COVID-19 pandemic. But now that restrictions are loosening, more and more retail settings are offering food samples once again — an encouraging sign for smaller brands that rely on it to get its products into the hands of consumers. .
Intouch Solutions
MARCH 23, 2023
We already believe that AI, like ChatGPT, is game-changing for healthcare marketers and brands. For more on that, check out our recent article, Handling Economic Uncertainty: The Focus Pharma Marketers Need.) Another is when healthcare marketers use it as a discussion topic in their conference presentations!
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