World of DTC Marketing

APRIL 6, 2022

DTC marketing has evolved. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Paid Media – The most commonly used KPI in marketing is essentially worthless.

Marketing 196

Marketing Sales Pharma Companies Doctors 196

World of DTC Marketing

JULY 7, 2022

Pharma marketers are more focused on ROI than ever, even when research points out a need for patients for more general information. I’ve attended many meetings where that dreaded ROI word trumps any activity that may benefit patients and the brand. 6ix: DTC marketers overestimate the impact of their product websites.

Branding 218

Branding Pharma Companies Marketing Production 218

World of DTC Marketing

APRIL 5, 2022

Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. Too many marketers rely on metrics that don’t mean a damn thing, like visitors to your website. HCP marketing is changing very quickly.

Production 196

Production Pharma Companies Branding Marketing 196

World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it.

Branding 238

Branding Pharma Companies Marketing Production 238

pharmaphorum

AUGUST 13, 2020

How the COVID-19 pandemic is forging pharmaceutical brands into better shape. Day by day it becomes clearer that some brands are coming through the pandemic in better shape than ever. These are the brands that have clearly demonstrated emotional intelligence, that have shown emotional empathy to their target audience.

Branding 112

Branding Vaccination Vaccine Filler 112

World of DTC Marketing

AUGUST 30, 2022

For every $1 million invested in online banner ads, just 0.1%, or $1,000, derives value for brands, resulting in $999,000 wasted by brands. So why is pharma wasting so much money? The vast majority of digital advertising is not being viewed at all, yet the drug industry continues to waste money on them.

Branding 270

Branding Marketing Compliance Pharma Companies 270

World of DTC Marketing

DECEMBER 8, 2021

LEAD-IN- Recent data confirms that health care professionals are using the Internet more and spending less time with drug company reps. It depends on your objectives and an understanding of how physicians are using the web, but your investment directly reflects your brand and company. No, not at all.

Branding 213

Branding Pharma Companies Marketing Drugs 213

Pharmaceutical Technology

SEPTEMBER 2, 2022

The rate of drug approvals could be on the rise. In a recent report, GlobalData revealed that the US Food and Drug Administration (FDA) approved 122 new drug applications (NDAs) and biologic license applications (BLAs) in 2021. There are many reasons why a company might prefer to keep commercialisation activities inhouse.

Drugs 130

Drugs Pharma Companies Sales Production 130

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

FEBRUARY 7, 2022

What has/is happening at Biogen is a train wreck, and the only way to correct this disaster is to tear it down and rebuild the company from the top down. ” To me, an enormous warning flag went up when the VP of Market Access was on a call with the commercial organization (sales). Click to Tweet.

Pharma Companies 253

Pharma Companies Marketing Sales Clinical Trials 253

World of DTC Marketing

JUNE 16, 2021

This includes about one in five who report that they have not filled a prescription or took an over-the counter drug instead, and about one in ten who say they have cut pills in half or skipped a dose. The public sees profits made by pharmaceutical companies as the largest factor contributing to the price of prescription drugs.

Drugs 180

Drugs Branding Medicine Insulin 180

World of DTC Marketing

FEBRUARY 21, 2022

Experts across the board are predicting demand for antiviral drugs will rapidly outpace supply. Pfizer and Merck have chosen to designate a select few generic manufacturers to produce cheaper versions of their drugs through the Medicines Patent Pool (MPP). Reportedly, the cost of production for molnupiravir stands at about $17.74.

Regulation 218

Regulation Drugs Bioequivalency Pharmacy 218

World of DTC Marketing

JULY 30, 2021

Ensuring you have hired the right one is essential to your brand’s success on both the HCP and consumers’ sides. Many CPG brands are bringing their digital marketing and media buying in-house to reduce costs and ensure that the digital strategies are aligned with key brand insights. How is creative developed?

Branding 286

Branding Pharma Companies Development Marketing 286

World of DTC Marketing

OCTOBER 1, 2020

WHAT NOW: The idea that most pharma companies are here to serve patients is a canard. Pharma CEO’s serve themselves with big salaries tied to drug prices and keeping drugs from coming off patent. “Did the drug get substantially more effective in that time? Did cancer patients need fewer pills?”

Drugs 181

Drugs Pharma Companies Branding Sales 181

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing. The MS market is a great example. DTC marketers seem to ignore this data. It’s not more T.V.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

AUGUST 13, 2020

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. Yet, too many pharma companies don’t get social media snapshots of what’s being said.

Branding 223

Branding Pharma Companies Doctors Doctor 223

World of DTC Marketing

JULY 14, 2021

TV still gets the biggest share of DTC budgets, but they don’t drive brand objectives. Talented marketers don’t want a career in pharma because of the culture. 1ne: Pharma companies are forcing out older, experienced employees. 1ne: Pharma companies are forcing out older, experienced employees.

Pharma Companies 253

Pharma Companies Branding HR Marketing 253

Pharmaceutical Technology

FEBRUARY 24, 2023

The EU is planning a sweeping revision of its pharma legislation in March, the largest change in 20 years. The overhaul will address drug marketing exclusivity length, pricing, patient access, innovation incentives, antimicrobial resistance, clinical trials, supply chain security and shortages, and environmental impact.

Regulation 162

Regulation Clinical Trials Clinical Trials Medicine 162

Pharmaceutical Technology

MAY 2, 2023

ODAIA will use the latest investment to further advance its artificial intelligence (AI)-powered product offerings, allowing the pharma companies to deliver various life changing therapies to the patients faster.

Life Science 147

Life Science Branding Pharma Companies Sales 147

XTalks

SEPTEMBER 28, 2023

While digital media, such as short video formats on social media platforms, is being adopted by many segments and industries, pharma advertising remains more traditional, with print and TV advertising continuing to be favored by pharma companies. Outside of pharma, the list included new ads from Revlon and mobile games Dream.

Drugs 105

Drugs Allergies Branding FDA Approval 105

World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. While I’m a digital marketer, I feel this is a huge mistake.

Branding 203

Branding Marketing Pharma Companies Doctors 203

pharmaphorum

JANUARY 10, 2023

Approximately 30% of global data volume is generated by the healthcare industry and it will continue to expand with a compound annual growth rate predicted to reach 36% by 2025, according to research by RBC Capital Markets. Capturing market share. billion by 2026, according to research by the Business Research Company.

Marketing 98

Marketing Life Science Sales Branding 98

World of DTC Marketing

DECEMBER 14, 2021

PhRMA spent pharma’s money well and bought some politicians while people who need insulin are suffering. Millions of Americans use insulin for diabetes, and the drug can cost as much as $1,000 a month. Second, the pricing is not the product of a free market economy.

Insulin 184

Insulin Branding Production Marketing 184

World of DTC Marketing

DECEMBER 10, 2020

SUMMARY: (JAMA) The median drug wholesale list price (as defined by Average Wholesale Price) increased by 129% from 2010-2016, while median patient out-of-pocket costs increased by 53% and median insurance payments after rebates and discounts increased by 64%. Drug wholesale list prices have doubled in recent years. The Pharma Spin.

Drugs 181

Drugs Research Manufacturing Development 181

pharmaphorum

JULY 14, 2022

The legacy product now lies outside Bayer’s core areas of cardiology, oncology, haematology, ophthalmology, women’s health and radiopharmaceuticals, and the funds raised from the sale will support the “ongoing transformation of Bayer’s pharma business to focus on key areas of future medical innovation”, said the company.

Drugs 97

Drugs Sales Pharma Companies Cardiology 97

XTalks

MAY 3, 2024

Healthcare company Real Chemistry announced its introduction of IRIS, an insights-as-a-service platform that will deliver all things related to GLP-1 drugs. This includes news on the obesity market, the latest info on current and future GLP-1 drugs and the overall growing influence of GLP-1 therapies. However, only 3.5

Drugs 52

Drugs Clinical Trials Clinical Trials Marketing 52

World of DTC Marketing

MAY 2, 2022

One likened the firm’s earnings from advising Purdue Pharma and other pharmaceutical companies to “blood money” from drug traffickers. Yet, pharma continues to be aligned with MBA spreadsheet consulting. I couldn’t believe what I heard during a McKinsey report on a pharma company’s oncology drug.

Sales 234

Sales Doctors Doctor Drugs 234

World of DTC Marketing

MAY 16, 2022

Food and Drug Administration approved Eli Lilly’s novel treatment for diabetes. The drug led to impressive blood sugar and body weight drops in clinical trials. The approval for tirzepatide—which Lilly will market under the brand name Mounjaro—isn’t for weight loss but Type 2 diabetes. A matter of trust?

Drugs 218

Drugs Pharma Companies Clinical Trials Clinical Trials 218

World of DTC Marketing

FEBRUARY 22, 2022

The Republican blockade of President Biden’s nominees for federal agencies escalated last week and now allows profit-hungry middlemen to keep prescription drug prices high. High drug prices are a perennial complaint of the electorate. The post Do people even matter to big pharma? This has PhRMA written all over it.

Drugs 164

Drugs Pharmacy Pharma Companies Marketing 164

pharmaphorum

FEBRUARY 12, 2021

The deal covers global rights to three brands – Zinnat (cefuroxime axetil), Zinacef (cefuroxime) and Fortum (ceftazidime) – which are sold in more than 100 markets around the world and had sales of around $140 million last year.

Drugs 111

Drugs Sales Pharma Companies Marketing 111

World of DTC Marketing

JANUARY 26, 2021

Ask a DTC marketer this question, and you’ll probably hear that their product website is there to answer questions about their drug or to drive brand objectives. Ask a diabetes patient which pharma company is the leader in diabetes therapy? Your product website is an important online health seeker touchpoint.

Branding 180

Branding Production Marketing Pharma Companies 180

World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. Then there is the cost of generic drugs. bil­lion in 2020 if it had pur­chased 77 of 89 drugs from Cuban’s firm. Generic drugs versus branded is also a considerable expense.

Pharmacy 227

Pharmacy Generic Drugs Life Science Branding 227

Pharmaceutical Technology

JULY 15, 2022

Nothing epitomises market failures more than the cost of insulin,” Newsom said in a video posted on Twitter. CivicaRx is a non-profit generic drug company producing affordable insulin biosimilars in collaboration with the Juvenile Diabetes Research Foundation (JDRF). In-house manufacturing the norm.

Insulin 328

Insulin Manufacturing Contract Manufacturing Production 328

pharmaphorum

AUGUST 17, 2020

N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. Is there legacy branding? Engagement channels. Joanna Carlish. Content consistency.

Regulation 97

Regulation Marketing Sales Branding 97

World of DTC Marketing

NOVEMBER 19, 2020

This is an inherent problem of big pharma. Big pharma companies seem to think that to hold onto people, all they have to do is pay them well. That’s myopic thinking and can lead to your company’s downfall. Katie started her career in pharma on the commercialization side, launching two drugs with her teams.

Pharma Companies 165

Pharma Companies Branding Drugs Marketing 165

pharmaphorum

JUNE 9, 2021

closerlook is a digital-native healthcare agency that leverages artificial intelligence (AI) and data analytics to develop omnichannel strategies, creative, and digital media solutions for life science brands across the entire pre-commercial and commercial lifecycle of a drug. Meet closerlook.

Marketing 72

Marketing Life Science Branding Production 72

Pharmaceutical Technology

MARCH 24, 2023

Biosimilars are an important tool to facilitate competition, lower the price of drugs, and create savings across the board. Amgen’s (US) Amjevita (adalimumab) is the first Humira biosimilar, launched in February 2023, and seven other FDA-approved biosimilars are expected to arrive on the US market later this year.

FDA Approval 147

FDA Approval Marketing Manufacturing Sales 147