STAT News

FEBRUARY 9, 2023

Although gray skies are hovering over the Pharmalot campus, our spirits remain sunny because, as the Morning Mayor taught us, “Every brand new day should be unwrapped like a precious gift.” Meanwhile, AbbVie is lifting a self-imposed $2 billion limit on the size of deals it would do to add more products.

Pharma Companies 98

Pharma Companies Sales Branding Production 98

World of DTC Marketing

MAY 31, 2022

While some are increasing their digital budgets, does a pancake syrup company need to spend much money? However, with pharma brands, online is essential to a successful marketing strategy. Over 95% of people, when hearing about new treatment options, will go online BEFORE asking their doctor for/about the product.

Marketing 179

Marketing Branding Pharma Companies Pharma Production 179

World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it.

Branding 238

Branding Pharma Companies Marketing Production 238

World of DTC Marketing

AUGUST 25, 2022

This is one area where pharma companies can restore trust and excel. . Right now, people don’t come to pharma websites unless DTC drives them for a specific product. There are some unbranded sites, but the branded places far outnumber them. So what’s the ROI? It has been my experience that they do.

Doctors 227

Doctors Doctor Branding Pharma Companies 227

Drug Discovery World

AUGUST 22, 2023

Claire D’Abreau-Hayling, Chief Scientific Officer at Sandoz, examines how generic products can relieve industry pressure and improve access to essential medicines. Off-patent medicines today account for about 80% of global prescriptions at an estimated 20% of the total cost. Complex generics comprise a diverse range of products.

Production 52

Production Bioequivalency In-Vivo In-Vitro 52

Pharmaceutical Technology

MAY 2, 2023

ODAIA will use the latest investment to further advance its artificial intelligence (AI)-powered product offerings, allowing the pharma companies to deliver various life changing therapies to the patients faster.

Life Science 147

Life Science Branding Pharma Companies Sales 147

pharmaphorum

NOVEMBER 23, 2022

New digital products always rely on early adopters to create a community and improve the product. It is this passion and fundamental need for change that suggests digital products can have a higher success rate when supporting rare disease communities. Create a human experience of care. A work of passion.

Production 109

Production Branding Pharma Quality Pharma Companies 109

World of DTC Marketing

OCTOBER 4, 2021

Earlier this year, I was asked by a client to write a position paper on using Facebook for the DTC marketing of an oncology product. Yesterday 60 Minutes aired a segment from a former Facebook Product Manager who said that Facebook was aware of misinformation but chose to leave it in their algorithms because it led to more engagement.

Branding 224

Branding Marketing Pharmacy Pharma Companies 224

World of DTC Marketing

DECEMBER 9, 2021

I’m still seeing brands spend in the high six figures for SEO when online health seekers prefer organic search results. 3hree: Developing an HCP portal on your website – Too little is a bad reflection on your brand; too much is a waste of money. Digital advertising will account for 64.4% of the total in 2020 and 52.1%

Drugs 204

Drugs Branding Marketing Production 204

World of DTC Marketing

MAY 17, 2022

Just 13% of people trust the pharma companies they interact with. If pharma is going to leap to a new era of marketing, they have to get to know their audiences. Drug companies can’t afford to supply prescription drugs; they need to get to know what their audience needs and wants to stay on branded products.

Marketing 214

Marketing Pharma Companies Branding Drugs 214

Pharma Marketing Network

OCTOBER 18, 2023

Video marketing is a powerful tool for pharma companies to reach out to their target audience and promote their products in an engaging and impactful way. Video marketing is becoming increasingly popular and is an essential part of any pharma company’s digital marketing strategy. What is Video Marketing?

Marketing 52

Marketing Pharma Companies Branding Production 52

World of DTC Marketing

DECEMBER 8, 2021

It depends on your objectives and an understanding of how physicians are using the web, but your investment directly reflects your brand and company. Physicians visit pharma websites, but, like online health seekers, they often reach out to others to get more information. Does this mean your HCP website is a waste of money?

Branding 213

Branding Pharma Companies Marketing Drugs 213

World of DTC Marketing

MAY 13, 2021

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. What about physician social media sites?

Marketing 173

Marketing Pharma Companies Branding Doctors 173

World of DTC Marketing

AUGUST 13, 2020

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. As of today the only pharma company that is laying off salespeople is Genetech.

Branding 223

Branding Pharma Companies Doctors Doctor 223

World of DTC Marketing

APRIL 13, 2021

The future of reaching HCPS is both on and off-line depending on the product, health condition, and specialty. Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. Medscape will do a list match to target doctors and tell you how many have been reached with your branded messages.

Doctors 286

Doctors Doctor Pharma Companies Production 286

Pharma Marketing Network

OCTOBER 31, 2023

Event marketing is a form of marketing that involves face-to-face interactions between a brand or product and potential customers. It’s a great way to build relationships and create brand awareness. In the digital age, event marketing is becoming increasingly important for companies in the pharmaceutical industry.

Marketing 52

Marketing Branding Production Pharma Companies 52

Pharmaceutical Technology

AUGUST 4, 2022

In addition to doing more to proactively support healthcare providers and patients, digital health opportunities provide a chance for pharma companies to capture (and become a trusted source of) important real-world data about patients’ behaviour and their wider wellbeing. Assessing opportunities in the context of brand strategy.

Pharma Companies 358

Pharma Companies Branding Production Development 358

World of DTC Marketing

AUGUST 17, 2021

It should be because they are a good fit with your brand team and can take your digital marketing to the next level while ensuring that everything they do is best in class. She had received a proposal from her digital agency to build their product website and a proposal for paid media. Debra called me up in a bit of a panic.

Branding 249

Branding Pharma Companies Development Production 249

World of DTC Marketing

JULY 14, 2021

TV still gets the biggest share of DTC budgets, but they don’t drive brand objectives. Talented marketers don’t want a career in pharma because of the culture. Many pharma agencies have allowed and sometimes forced experienced, talented people to leave while replacing them with inexpensive unproven people, and it shows.

Pharma Companies 253

Pharma Companies Branding HR Marketing 253

pharmaphorum

JULY 14, 2022

Bayer’s venerable testosterone replacement product for men with hypogonadism – Nebido – is being sold to Grünenthal as the group continues a revamp of its healthcare business. It will also take ownership of a contract business in the US, where Endo Pharmaceuticals licenses Nebido from Bayer and sells it under the Aveed brand name.

Drugs 93

Drugs Sales Pharma Companies Cardiology 93

World of DTC Marketing

DECEMBER 8, 2020

SUMMARY: Pharma has been relying on digital agencies for too long but agencies can’t begin to understand your audience like brand team members. Having a brand digital marketer constantly communicating with digital agencies is a waste of time and money. Marketing Strategy Business concept.

Branding 154

Branding Marketing Pharma Companies Development 154

Pharma Marketing Network

SEPTEMBER 19, 2023

In the pharma industry, influencer marketing has become a valuable way to reach out to potential customers and build brand awareness. It has the potential to increase sales, create positive brand associations, and ultimately drive positive outcomes for pharma companies.

Marketing 52

Marketing Branding Sales Production 52

World of DTC Marketing

FEBRUARY 7, 2022

At 99% of pharma companies, that's a huge no-no. On top of this, “the company also revealed that the Federal Trade Commission and the Securities and Exchange Commission had opened two new, separate investigations into the troubled biotech. At 99% of pharma companies, that’s a huge no-no.

Pharma Companies 253

Pharma Companies Marketing Sales Clinical Trials 253

World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. The post Pharma agency challenges and opportunities.

Branding 203

Branding Marketing Pharma Companies Doctors 203

pharmaphorum

JANUARY 22, 2023

In recent years, pharma companies have invested heavily in their healthcare provider (HCP) portals, along with other digital solutions, to account for the reduction in face-to-face time between reps and HCPs during and post-pandemic. What is meant by an HCP portal? How can this impact patient care?

Branding 95

Branding Pharma Companies Production Marketing 95

Pharmaceutical Technology

SEPTEMBER 2, 2022

Helping to make drug launch possible for these innovators is a growing number of commercialisation vendors offering services for market access, product distribution, sales, and commercial support. We’re doing this all the time – constantly taking new products into the markets that we’re familiar with. De-risking drug launch.

Drugs 130

Drugs Pharma Companies Sales Production 130

World of DTC Marketing

MARCH 2, 2021

SUMMARY: Almost every pharma company seems to be posting open digital marketing positions on LinkedIn but are they really hiring? Pharma acknowledges the need to get better in digital marketing, which starts with hiring the right people.

Marketing 180

Marketing Branding Packaging Packaging 180

World of DTC Marketing

JANUARY 26, 2021

But let’s start at the beginning… 1ne: What’s the purpose of your product website? Ask a DTC marketer this question, and you’ll probably hear that their product website is there to answer questions about their drug or to drive brand objectives. What do I mean by engagement?

Branding 180

Branding Production Marketing Pharma Companies 180

Drug Discovery World

DECEMBER 6, 2023

The UK government has published new terms for the Statutory Scheme for branded medicines, which controls the prices of medicines paid by the NHS. This means that companies will pay a rebate on the sales of branded medicines to the NHS of 21.9% in 2024, 24% in 2025 and 26.8%

Life Science 59

Life Science Branding Medicine Pharma Companies 59

World of DTC Marketing

DECEMBER 14, 2021

First, the “high cost of development” is not relevant for a drug that is more than 100 years old; even the latest and most commonly used analog insulin products are all over 20 years old. Second, the pricing is not the product of a free market economy.

Insulin 184

Insulin Branding Production Marketing 184

Pharmaceutical Technology

JULY 15, 2022

California’s budget documents give few details about the tender process, but state that CalRx will spend $50 million to partner with a contract manufacturer to develop biosimilar insulin products in vial and pen form. This CMO will be responsible for product roll-out and distribution. Industry split over the pricing issues.

Insulin 328

Insulin Manufacturing Contract Manufacturing Production 328

pharmaphorum

OCTOBER 20, 2022

Such scattered information is commonplace among brand teams; insights may be stored in various files and folders, which prevents collaboration and hinders teams from creating optimal brand strategies. In my experience working on global biopharma brands, commercial success is built on collaboration and solid basics.

Branding 98

Branding Marketing Production Pharma Companies 98

World of DTC Marketing

DECEMBER 28, 2020

DTC marketers need to fall out of love with TV and think about how they translate awareness into brand objectives. Let’s be clear about pharma product websites. In short, online health seekers aren’t finding compelling reasons to ask for your product on your website. Having just a website is not enough.

Doctors 296

Doctors Doctor Production Marketing 296

pharmaphorum

FEBRUARY 11, 2022

Ipsen has started exclusive negotiations that could see its global consumer health business sold to fellow French pharma company Mayoly Spindler later this year. billion takeover of Clementia Pharma in 2019. billion takeover of Clementia Pharma in 2019. billion of its revenues last year.

Sales 96

Sales Pharma Companies Branding Cosmetics 96

Fossil Remedies

APRIL 7, 2020

Top 10 Pharma Franchise Companies in India. Irene Pharma. Irene Pharma – Being one of the prominent PCD Pharma company in India located at Ahmedabad Gujarat, we have faith in embracing new advances for consistently enhancing our PCD Pharma business operations. 150+Neoropsycatric Products.

Pharma Production 81

Pharma Production Pharma Companies Production Contract Manufacturing 81

Pharmaceutical Technology

FEBRUARY 24, 2023

A leaked draft (see below) of the legislation, whose final version will be published next month, proposes reducing market exclusivity time by one year for most branded drugs, although it would extend exclusivity for certain drugs for unmet needs.

Regulation 162

Regulation Clinical Trials Clinical Trials Medicine 162

World of DTC Marketing

MAY 2, 2022

Yet, pharma continues to be aligned with MBA spreadsheet consulting. I couldn’t believe what I heard during a McKinsey report on a pharma company’s oncology drug. They followed McKinsey’s advice, and the VP of sales questioned why volume had dropped so much.

Sales 234

Sales Doctors Doctor Drugs 234