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Why pharma isn’t yet achieving digital excellence, and how it can get there

pharmaphorum

Meanwhile, field teams’ promotional content is still reflective of the pre-COVID paradigm, and Noel says companies need to rethink what content messages will be beneficial for HCPs. Reps should not just be pushing product messages – they should be asking doctors what they need right now and how they can help.”.

Sales 130
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Hollywood and the Metaverse’s effect on pharma’s content

pharmaphorum

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses.

Branding 113
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VivoPlex raises funding to develop intra-uterine sensor

pharmaphorum

Developed by the government and delivered by the British Business Bank, the Future Fund supports high potential innovative businesses in the UK currently affected by COVID-19. ” The post VivoPlex raises funding to develop intra-uterine sensor appeared first on. .

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Using technology to reassess the clinical trial landscape

pharmaphorum

“We can couple that with claims data and directly look at healthcare resource utilisation and see which doctors patients are visiting and if they are going to the emergency room or urgent care because of pain,” Sackman states. He oversees operations, including business development, sales and marketing, and people.

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Philips on designing innovation and cultivating partnerships – part two

pharmaphorum

Ties Kroezen, venture leader of Community Life Centers and business development manager for Philips Africa, tells us about the challenges present within the African healthcare system, solutions the company developed to help patients and providers connect, and how pharma can assist with delivering better care to African residents.

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Patient involvement in trial design: looking to the future

pharmaphorum

As moderator Gareth Powell – business development officer, patient engagement and clinical development service project lead at the NIHR – noted, the Institute has seen fantastic feedback from patients on the increased use of virtual engagement over the course of pandemic. We can’t just say ‘Here’s an app, fill it in.

Trials 132
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Pharma Marketing Network - Untitled Article

Pharma Marketing Network

It really gave me a different look at the healthcare system than I had from my mom being a doctor and so when I went into remission and I got off a lot of the medications and I’ve been feeling really good now for a couple of decades don’t try and do the math.

Insulin 52