Why pharma isn’t yet achieving digital excellence, and how it can get there
pharmaphorum
MARCH 9, 2021
Meanwhile, field teams’ promotional content is still reflective of the pre-COVID paradigm, and Noel says companies need to rethink what content messages will be beneficial for HCPs. Reps should not just be pushing product messages – they should be asking doctors what they need right now and how they can help.”.
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