Compliance Development Doctors Pharma Companies 
World of DTC Marketing
DECEMBER 22, 2020
Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. So should pharma be in the app business? First there is the cost of developing an app. For example, an app to help patients track MS symptoms may help patients but will it increase compliance? Mood trackers.
pharmaphorum
JANUARY 8, 2021
The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications. This is an increase in 14.2%
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World of DTC Marketing
JUNE 15, 2021
Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. They have even developed an app that can be used on a patient’s smartphone or tablet to make them accessible. The hype around telehealth has followed a projected pattern.
Intouch Solutions
APRIL 11, 2024
It has continually evolved, embracing new technologies and methodologies to improve drug discovery, development, and distribution. Commercial : Improved experience and communication between patients and doctors. Precision engagement is a data-driven approach developed for marketing and sales needs.
pharmaphorum
DECEMBER 15, 2021
Going from the vital activity of patient engagement to the more encompassing state of patient centricity requires big steps in the evolution of new-drug discovery, development, and delivery. It is drug developers, patients, advocates, and caregivers in active conversations—more likely to involve clean sheets of paper than prepared scripts.
pharmaphorum
OCTOBER 3, 2022
Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses.
pharmaphorum
NOVEMBER 30, 2022
The biggest gathering of pharma companies in Europe right now on the commercial side, the Veeva Systems Summit permits the sharing of best practices and of new ideas. Facts that they gleaned included: Across Europe, only 52% of HCPs will accept a visit from a pharma company (i.e. Excellence, coordination, and connection.
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