World of DTC Marketing

JANUARY 26, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. FutureReadyHealthcare listed the following key findings: 77% of HCPs use digital channels primarily for personal learning and development.

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Marketing Pharma Companies Production Drugs 202

pharmaphorum

MARCH 15, 2022

The shift to virtual alone has already had a profound impact on all conference stakeholders: medical societies themselves, doctors, patients, commercial partners, and professional conference organisers (PCOs). Doctors want a choice. Part 2 will assess possible scenarios for 2022 and beyond. Lessons learnt 2020-2021. yes; and 15.7%

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World of DTC Marketing

JANUARY 1, 2022

2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx. 3hree: Pharma will increase its spending in digital, but a lot of the money will be wasted. Digital, within healthcare, is used differently by online health seekers.

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World of DTC Marketing

DECEMBER 22, 2020

Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. So should pharma be in the app business? First there is the cost of developing an app. But at the same time, 93% of doctors believe mHealth apps can improve patients’ health. Blood sugar or diabetes tools.

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Doctors Doctor Branding Development 230

World of DTC Marketing

JUNE 24, 2021

As we have seen over the past few years, Pharma companies are a business, a regulated business, but still a business. To portray patients, mindless people who blindly believe DTC TV ads and rush to their doctor to ask for a product are inaccurate. I just finished watching a Zoom call where people evaluated a new DTC spot.

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Doctors Doctor Production Drugs 165

pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications. This is an increase in 14.2%

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pharmaphorum

MARCH 9, 2021

Meanwhile, field teams’ promotional content is still reflective of the pre-COVID paradigm, and Noel says companies need to rethink what content messages will be beneficial for HCPs. Reps should not just be pushing product messages – they should be asking doctors what they need right now and how they can help.”.

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Sales Doctors Doctor Marketing 131

pharmaphorum

AUGUST 4, 2020

to develop an intra-uterine sensor system and generate clinical data that could be used for European approval. Developed by the government and delivered by the British Business Bank, the Future Fund supports high potential innovative businesses in the UK currently affected by COVID-19.

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World of DTC Marketing

SEPTEMBER 24, 2021

Many doctors also became upset at the idea of telling Alzheimer’s patients that the drug didn’t work. 4our: Biogen needs to decide “who they are” Are they a big pharma company that competes in several areas or biotech that develops drugs for specific markets?

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Drugs Pharma Companies Doctors Doctor 222

World of DTC Marketing

MARCH 11, 2022

But do doctors trust the system? consumers’ trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey.

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Pharma Companies Vaccination Vaccine Doctors 212

World of DTC Marketing

JUNE 15, 2021

Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. They have even developed an app that can be used on a patient’s smartphone or tablet to make them accessible. The hype around telehealth has followed a projected pattern.

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Doctors Doctor Compliance Marketing 193

World of DTC Marketing

APRIL 7, 2021

Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. Pfizer is even taking a step further saying they no longer need a partner in developing future vaccines. Rising costs are unsustainable despite the talk about virtual visits.

Vaccination 162

Vaccination Vaccine Doctors Doctor 162

World of DTC Marketing

JULY 21, 2022

Diabetes patients are having a vibrant discussion about the new “weight loss” drugs and asking many questions about their use and side effects, which pharma seems to be ignoring in their product website’s content. DTC managers are often surprised by the results. DTC marketers seem to ignore this data.

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Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

APRIL 6, 2022

Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Pharma DTC marketers should develop personas for their target audience that tells us who they are like: 1ne: Where do they go for medical information online?

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Marketing Sales Pharma Companies Doctors 196

Creogenic Pharma

APRIL 15, 2023

1* Pharma Franchise Company Submit Lowest Price 250+ Products Best Service Best Quality Chhattisgarh lies in the central part of the country. You should have a fair enough idea of the number of retailers, doctors, hospitals etc. The doctor should appreciate your way of presentation and the quality of products.

Doctors 40

Doctors Doctor Production Manufacturing 40

pharmaphorum

DECEMBER 21, 2021

During the course of the webinar, Keefer explained how specialty sites, with deep knowledge on one or certain groups of Rare Diseases, are crucial for further progress in drug development to progress the number of treatments available to Rare Disease patients and to provide support to those individuals. The potential to leverage genomic data.

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Development Genome Genomics Drugs 98

pharmaphorum

NOVEMBER 5, 2020

The avid blogger and passionate advocate retired from his R&D role four years ago to focus on his own health, and now works full time on making sure the patient voice is “in the room” when pharma companies make decisions. We meet once a month throughout the development cycle to provide feedback. Winding road. “My

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Pharma Companies Doctors Doctor Medicine 111

World of DTC Marketing

AUGUST 10, 2021

There is a HUGE opportunity for pharma companies to help sort through all the misinformation and talk to patients as people, not sales targets. It’s reasonable to believe that, because of the COVID surge, people are once again putting off some treatments and canceling appointments with their doctors.

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Production Pharma Companies Doctors Doctor 180

pharmaphorum

APRIL 8, 2021

COVID-19 has been a trial-by-fire showing just how quickly drugs and vaccines can be developed under the right circumstances – but there is much to do to ensure this progress is not lost, said speakers at WIRED Health 2021, including the CEOs of BioNTech and BenevolentAI. . BioNTech seeks “new kind of pharma company”.

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Development Drugs Vaccination Vaccine 93

pharmaphorum

OCTOBER 11, 2022

As it turned out, pharmaphorum’s launch coincided with digital’s early permeation of the healthcare industry. “[Digital] was becoming an increasing feature of our content, whether we were talking about what patients were doing in the industry, what tech companies were coming in, et cetera. Healthcare’s early digital transformation.

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Pharma Companies Medicine Doctors Doctor 98

pharmaphorum

FEBRUARY 3, 2022

India’s Dr Reddy’s Laboratories has joined the growing list of pharma companies that are looking to tap into the market for medical cannabis, buying German developer Nimbus Health for an undisclosed sum. The two drugs were developed by medical cannabis pioneer GW Pharma, which was acquired by Jazz last year.

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Licensing Licensing Marketing Medicine 119

pharmaphorum

MARCH 19, 2021

The oceans of health data out there can be overwhelming for pharma companies to manage – but if extracted correctly, the prospect to develop drugs from scratch in as little as a year is very real, says Lifebit CEO, Dr Maria Chatzou Dunford. . According to an article by Stephens, Zachary D.,

Bioinformatics 59

Bioinformatics Drugs Genome Genomics 59

pharmaphorum

AUGUST 2, 2022

There is hope among researchers and drug developers that hepatitis C treatment innovations can be leveraged to find a cure for hepatitis B. This may be due to lack of access or problems preventing patients from visiting doctors such as mistrust of healthcare systems or mental health issues. DOWNLOAD THE FULL ARTICLE HERE.

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Pharma Companies Doctors Doctor Drugs 105

Fossil Remedies

MARCH 27, 2020

Earlier, the person had to fix an appointment with the doctor while seeking treatment for an ailment. They talk to others who developed similar symptoms or problems. Hence, doctors suggest the patients these healthcare apps. They make things simple for both doctors as well as patients. Some try to device the cure as well.

Doctors 52

Doctors Doctor Pharma Production Pharma Companies 52

pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses.

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Branding Doctors Doctor Compliance 116

World of DTC Marketing

APRIL 16, 2021

While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. When I was in charge of the Cialis online launch, I developed a website for our agencies to share insights, timelines, and creatives. Now about the agency integration.

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Branding Marketing Pharma Companies Doctors 203

Pharmaceutical Technology

NOVEMBER 2, 2022

Nowadays, it is an active choice many pharma companies and service providers are taking. Online collaboration platforms are used to facilitate advisory board meetings where data can be presented to doctors. Find out how Abacus Medicine Pharma Services helped one client on this journey in the case study below.

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Medicine Doctors Doctor Marketing 130

pharmaphorum

JULY 13, 2022

Taiwan-based digital health firm Health2Sync has added another big pharma company to the roster of clients for its patient support platform. The latest partner is AstraZeneca, which has signed up with Health2Sync to develop a digital patient management programme for chronic kidney disease (CKD) patients in Taiwan.

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Pharma Companies Doctors Doctor Development 59

World of DTC Marketing

APRIL 1, 2021

These same changes can also lower the chances of developing heart disease and some cancers. Where does pharma’s responsibility in this area? Most people who go to pharma product websites already have a health problem and they are looking for solutions. Prediabetes and type 2 diabetes are largely preventable.

Pharma Production 144

Pharma Production Production Pharma Companies Doctors 144

pharmaphorum

JULY 27, 2022

It will be piloted by several DTx developers, including Mahana Therapeutics which has developed DTx for chronic health conditions like irritable bowel syndrome (IBS) and Videra Health , a specialist in online consultations and remote patient monitoring. billion in 2021.

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Production Pharma Companies Doctors Doctor 72

pharmaphorum

DECEMBER 21, 2020

The companies are based on opposite sides of the Atlantic – Moderna was founded in Massachusetts in 2010 under the name ModeRNA Therapeutics by a team of investors two years after BioNTech began operating from a small lab in Mainz, Germany. They are very good doctors, scientists and entrepreneurs.

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Vaccination Vaccine Doctors Doctor 111

pharmaphorum

JANUARY 24, 2022

“The cost of developing a new drug is extortionately high,” said Landray, adding that a very large proportion of those costs is in phase 3, and that means many promising therapies may never be taken forward by pharma companies.

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Trials Drugs Clinical Trials Clinical Trials 97

pharmaphorum

SEPTEMBER 28, 2020

The webinar discussed findings of exclusive surveys showing the continuing medical education (CME) needs of doctors and shone a light on where physicians are going for their learning needs amid the COVID-19 pandemic. He said: “They do have a responsibility towards educating healthcare professionals on the correct use of their drugs.”.

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Doctors Doctor Pharma Companies Clinical Trials 105

pharmaphorum

JANUARY 24, 2022

Francisco Partners is picking up a range of databases and analytics tools – including Health Insights, MarketScan, Clinical Development, Social Programme Management, Micromedex and other imaging and radiology tools – for an undisclosed sum estimated to be in the region of $1 billion.

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Radiology Marketing Genome Genomics 111

pharmaphorum

MARCH 24, 2021

It was a joke, one MP said to the BBC – a jibe about a colleague eating a sandwich during the meeting – and wasn’t intended in any way to be critical of pharma companies or a triumphalist take on the UK’s successful vaccine rollout. " But he’s wrong.

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Vaccination Vaccine Pharma Companies Doctors 124

pharmaphorum

DECEMBER 15, 2021

Going from the vital activity of patient engagement to the more encompassing state of patient centricity requires big steps in the evolution of new-drug discovery, development, and delivery. It is drug developers, patients, advocates, and caregivers in active conversations—more likely to involve clean sheets of paper than prepared scripts.

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Pharma Companies Development Medicine Clinical Trials 145

Creogenic Pharma

FEBRUARY 17, 2021

Franchise Company. Best PCD Pharma Franchise Company: Regardless of the economic recession, the growth of the PCD Pharma Franchise sector in India has preserved that positive slope. It is possible to create the best use of the available marketplace to develop your supply chain. Distributor ? Wholesaler ?

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Pharma Companies Production Pharmacy Doctors 75