pharmaphorum

MAY 13, 2021

Virtual communications between sales reps and HCPs jumped significantly during 2020, making it more important than ever for pharma companies to maintain up-to-date customer data. Rather than simply surviving, the life sciences industry needs to respond proactively. Make it easy for the sales team.

Life Science 105

Life Science Sales Pharma Companies Production 105

pharmaphorum

DECEMBER 14, 2022

Last month we saw some movement in the pharma world, but also in some of the orbiting worlds of agencies, consultancies, and pharma investors. November saw the launch of a new private equity team in life sciences at J.P. Morgan Asset Management, dubbed Life Sciences Private Capital. New CEO joins UBC.

Life Science 98

Life Science Gene Therapy Gene Editing Gene 98

pharmaphorum

JANUARY 10, 2023

Data is transforming life sciences, but many organisations are not using its full potential. Life sciences and the pharmaceutical industry are awash with data. The combination of health and data, he passionately believes, will transform life sciences. And he has a unique view of how data and health combine.

Marketing 98

Marketing Life Science Sales Branding 98

pharmaphorum

NOVEMBER 30, 2022

Veeva Systems invited pharmaphorum to attend its industry summit in Madrid this week, a huge event that gathered together over 1,000 individuals from life sciences and pharma. The question is, how can the journey there be accelerated, when on the horizon awaits a life sciences future very much immersed in speciality medicine?

Life Science 98

Life Science Pharma Companies Sales Marketing 98

pharmaphorum

MARCH 9, 2021

Nearly 70% of HCPs are now digital natives, with no interest in going back to pre-COVID sales engagement methods. To thrive in this environment, pharma needs to move from ad-hoc and reactionary digital transformation to long-term ‘digital excellence’, says Veeva’s Sebastien Noel. Market pressures. Achieving digital excellence.

Sales 131

Sales Doctors Doctor Marketing 131

pharmaphorum

JANUARY 5, 2023

Paired with the current US pharmaceutical job vacancy rate of around 8%, companies will need to pivot to fill the incredible labour needs. The technology wave, push for onshore manufacturing and development, anticipated breakthroughs, and record cost setting expected in 2023 emphasise the demand to retain and recruit skilled talent.

Life Science 90

Life Science Pharmacy Marketing Sales 90

pharmaphorum

OCTOBER 19, 2022

Emma Hyland, VP strategy, commercial content at Veeva Systems, tells us modular content is the most significant wave of innovation hitting the content world in life sciences, and rightly so because HCPs’ needs and expectations have changed. “There isn’t a one-size-fits-all for how the life sciences industry creates content.

Life Science 97

Life Science Compliance Production Pharma Companies 97

pharmaphorum

DECEMBER 7, 2021

Since the onset of the Covid-19 pandemic, life science companies have acted quickly to address the evolving digital needs of healthcare professionals, with mixed success (see graph 1). For the most part, life science companies have a relatively good knowledge of what their audiences want and need from them.

Life Science 105

Life Science Pharma Companies Branding Marketing 105

pharmaphorum

FEBRUARY 25, 2022

The past two years have shone a spotlight on the UK life sciences industry. Pharma companies are now household names, having been thrust into the public’s consciousness after dominating the headlines through the pandemic. An industry that will forever play a greater role in our everyday lives. About the author.

Life Science 98

Life Science Vaccination Vaccine Pharmacy 98

pharmaphorum

JANUARY 16, 2023

Two top pharma companies have exited the UK’s voluntary medicines pricing agreement in protest at what the industry has said is a “punitive” system of revenue clawbacks, casting doubt on the future of the scheme in its present form.

Life Science 69

Life Science Drugs Branding Medicine 69

pharmaphorum

JANUARY 31, 2022

Creating personalised, compliant content is becoming increasingly important for life science companies as HCPs demand more from their digital content. Pharma companies created 3.5 Veeva is the global leader in cloud software for the life sciences industry. Download the whitepaper here: [link].

Marketing 52

Marketing Life Science Compliance Pharma Companies 52

pharmaphorum

SEPTEMBER 15, 2020

This gives them huge amounts of customer data that allows them to shape and personalise the way they engage with their customers, not least thanks to the direct-to-consumer sales model they often offer. As part of this, a number of big pharma companies are also racing to develop a safe and effective vaccine for the coronavirus.

Branding 130

Branding Marketing Pharma Companies Life Science 130

pharmaphorum

JANUARY 29, 2021

The future of life sciences CRM will be defined by rapid digital transformation and a focus on customer experience – and those who stick to old ways of working will be left in the dust, according to new research from Gartner. One of these companies is Omnipresence. I don’t think it’s possible to go back from this.

Life Science 126

Life Science Sales Marketing Pharma Companies 126

XTalks

NOVEMBER 2, 2023

Related: Top 30 Pharma Companies in 2023: Statistics and Trends It’s no surprise that Johnson & Johnson is making moves to delay the market entry of Stelara biosimilar competition as Stelara was the company’s top-selling product last year with $9.7

FDA Approval 59

FDA Approval Production Dermatology Sales 59

pharmaphorum

JANUARY 6, 2022

The latest pharma company to make a move for an mRNA specialist is Germany’s Merck KGaA, which has offered a $780 million cash buyout to US biotech Exelead. Outsourcing services are on of the pillars of Merck’s business, delivered via its process solutions unit, part of the group’s life sciences division.

Vaccination 98

Vaccination Vaccine Manufacturing Life Science 98

pharmaphorum

MAY 18, 2021

Pre-commercial & Emerging pharma companies may not think they have the resources to match the launch strategies of big pharma. He takes us through the challenges of a successful launch and explains what pre-commercial companies need to focus on to hit their goals. ” says Hale.

Production 52

Production Sales Life Science Marketing 52

pharmaphorum

DECEMBER 2, 2020

The company’s first product, a palatable anti-parasitic drug, made to taste like toffee, united Pfizer’s skills as a chemist with Erhart’s training as a confectioner. It was a success, and set the pattern for the company’s future development. Pfizer’s Tokyo building. Antibiotics marked the transition to the modern Pfizer.

Sales 128

Sales Production Drugs Marketing 128

pharmaphorum

MARCH 18, 2021

Which sales representative or Medical Science Liaison likes taking call notes? Sales reps and med-legal will use this argument initially to resist change. In my opinion, sales reps will love this feature because they will get their notes automatically and HCPs are unlikely to care if it means they are better supported.

Sales 52

Sales Pharma Companies Engineer Life Science 52

pharmaphorum

SEPTEMBER 18, 2020

But although it was dubbed a “dangerous game”, some companies came out on top… On 6th April 1999, two companies with similar science-based cultures and a shared vision of the pharmaceutical industry came together to form what’s now considered as one of the top ten pharma companies in the world: AstraZeneca.

Pharma Companies 116

Pharma Companies Sales Vaccination Vaccine 116

pharmaphorum

JANUARY 7, 2021

In an April survey conducted by Reuters and Omnipresence, 1,363 senior professionals mostly working in pharma (82.8%) in the EMEA region (73%) and biotech, medtech/device or consumer health companies reported on how life sciences organisations were adapting to the ‘new normal’.

Life Science 82

Life Science Sales Marketing Pharma Companies 82

XTalks

MARCH 28, 2024

The FDA’s approval of Duvyzat for DMD, based on our robust and successful clinical development program, reflects Italfarmaco’s commitment to providing a safe and proven-effective therapy that can have a meaningful impact for people living with DMD,” said Paolo Bettica, MD, PhD, chief medical officer at Italfarmaco Group in a press release.

FDA Approval 105

FDA Approval Genetics Gene Therapy Gene 105

pharmaphorum

OCTOBER 11, 2022

“[Digital] was becoming an increasing feature of our content, whether we were talking about what patients were doing in the industry, what tech companies were coming in, et cetera. So, all of that led to my interest in digital, I guess initially; digital communications and how things like social media were developing,” he said.

Pharma Companies 98

Pharma Companies Medicine Doctors Doctor 98

pharmaphorum

DECEMBER 15, 2022

In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Within the life sciences space, traditional ways of leveraging social media include marketing and spreading awareness of a disease or treatment. Sharing information and developing partnerships. About the author.

Clinical Trials 103

Clinical Trials Clinical Trials Life Science Marketing 103

pharmaphorum

JANUARY 26, 2021

No more ‘business as usual’ for pharma’s customer engagement. Life sciences companies need to rethink their customer engagement paradigms in light of changing customer preferences. Pharma companies will need to continually rethink what works and not be afraid to experiment with solutions they’ve never tried before.

Clinical Trials 141

Clinical Trials Clinical Trials Sales Life Science 141

pharmaphorum

AUGUST 17, 2020

In this article Joanna Carlish, managing director of financial services at Tag Americas , and Robb DeFilippis, Tag Americas’ managing director, life sciences, go head-to-head to discuss marketing within a regulated industry. Sales calls that now have to start with a phone call are supported by digital and social content straightaway.

Regulation 97

Regulation Marketing Sales Branding 97

pharmaphorum

APRIL 7, 2021

Genmab’s success has been founded on Darzalex (daratumumab), the blockbuster multiple myeloma drug that it developed in partnership with Johnson & Johnson’s Janssen unit. With other drugs in the pipeline too, van de Winkel said the company aims to continue to break new ground with next-generation antibody-based therapies.

Antibody 91

Antibody Life Science Development Regulation 91

pharmaphorum

APRIL 25, 2022

Aaron Gani, founder and CEO of BehaVR, and Krys Zaluski, director of business development, digital health at Sumitomo Dainippon Pharma, discuss their groundbreaking partnership to develop and commercialise digital therapeutics (DTx) products. . BehaVR will also receive tiered royalties from global sales of its DTx products.

Behavioural Health 105

Behavioural Health Production Clinical Trials Clinical Trials 105

pharmaphorum

FEBRUARY 11, 2022

One is the platform, which is essentially what our internal solution developers capitalise on, and then we externalise that capability to third-party developers.”. External developers can use Komodo’s platform and build analytics modules to explore other use cases using low code or no-code environments. The business of data.

Life Science 105

Life Science Engineer Development Big Data 105

pharmaphorum

NOVEMBER 23, 2022

A director in life sciences consulting for EY, she works within the commercial space for such companies, as well as their clients. “My However, it was around six or seven years ago that she began working specifically in pharma. There is still a struggle in pharma, an increasing demand for promotional materials.

Life Science 98

Life Science Marketing Medicine Production 98

XTalks

FEBRUARY 19, 2021

Other pharma companies may be relieved with the latest ruling, as many worried that an Amgen win may allow drugmakers that identify antibody targets to bully their way into an unfair advantage in the market. However, other companies, including Bristol Myers Squibb and Merck & Co., Battle Beginnings.

Antibody 85

Antibody Sales Trials Marketing 85

pharmaphorum

DECEMBER 16, 2020

We’ve got so many great life science assets in the UK, but there are still some gaps – manufacturing capacity being one of them.”. “We We had companies collaborating to develop laboratories. We had companies sourcing consumables for testing machines. A collaborative future. The road to a vaccine.

Vaccination 122

Vaccination Vaccine Life Science In-Vitro 122

pharmaphorum

MAY 17, 2022

As the world and the UK continues its march out of the pandemic’s shadow, the pharmaceutical and life sciences sector has been squarely in the spotlight. In the UK, the Government has often said that we are indebted to the astonishing power of life sciences, especially in the pandemic’s context. About the author: Dr.

Life Science 72

Life Science Marketing Pharma Companies Branding 72

pharmaphorum

DECEMBER 16, 2022

Further, with a pandemic treaty in development, there are reasons to believe that many countries and the WHO want to see a more equitable distribution of medical products for future pandemics. The industry has so far resisted demands for the sharing of intellectual property (IP) around products developed to counter the pandemic.

Vaccination 96

Vaccination Vaccine Production Licensing 96

pharmaphorum

AUGUST 27, 2020

Bradley (pictured above right) has worked in healthcare communications for over 30 years, starting in scientific and medical publishing, where he worked across clinical review and life science journals. After three years at The Lancet , he moved agency-side, most recently serving as managing director at Health Unlimited.

Life Science 59

Life Science Pharma Companies Development Sales 59

pharmaphorum

JUNE 20, 2022

Evaluate provides commercial intelligence to the pharma and life sciences sectors through annual publications. We have a lot of data about pharmaceutical pipelines, sales in the market, and, crucially, about the forecasts and how the market might evolve, which is all derived from sell-side equity analysts,” Verdin states.

Drugs 52

Drugs Marketing Life Science Regulation 52

Delveinsight

SEPTEMBER 8, 2021

Business Consultants can sometimes be observed as a catalyst for change in the company’s regular path of operation. They also offer companies the ability to overcome challenges. In pharmacology, consultancy can be provided to assist client organizations in biotechnology, life science , and other healthcare-related fields.

Production 52

Production Marketing Pharma Companies Development 52

pharmaphorum

DECEMBER 3, 2020

Pharma companies are still spending billions of dollars a year on TV advertising in the US – but many of the industry’s media strategies are based on assumptions from traditional, linear TV, despite TV consumption becoming increasingly fragmented across platforms and devices. Pharma companies need to change everything,” says Chase.

Pharma Companies 66

Pharma Companies Branding Marketing Life Science 66