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When it comes to telehealth it’s not numbers

World of DTC Marketing

Today, with that infection risk easing for those who have been vaccinated, many patients nevertheless prefer that doctors, nurses, and other health workers be able to examine and talk to them in person. Of those, 82% reported satisfaction, yet nearly two-thirds — 64% — would have preferred to see their nurse or doctor in person.

Doctors 247
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AI in pharma: Can it be used in DTC?

World of DTC Marketing

DTC marketers can tap into AI to help deliver relevant messages to certain audiences, but they shouldn’t let AI do all their thinking. Precision medicine or next-generation sequencing helps in the faster discovery of drugs and tailored medication for individual patients. . So how can AI help DTC marketers?

Doctors 164
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The History of Women in Healthcare

Pharma Marketing Network

Throughout the centuries, women have played a vital role in providing care and comfort to the sick and the injured, and in advancing the field of medicine. In many cultures, the belief that women were inferior to men and lacked the intellect and ability to practice medicine, prevented them from pursuing a career in the field.

Nurses 52
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Study finds unexpected prescription influencers in healthcare

pharmaphorum

As a patient goes through their prescribing journey, they meet many different people, and one’s meeting with their doctor may be brief compared to the time spent with others. “But it’s not as if we’re getting tons more physicians coming into the market. . “It’s about digging deeper.

Nurses 97
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Peanut Butter & Chocolate, Strategy & Creative: Perfect Pairings

Intouch Solutions

And, just like peanut butter and chocolate, strategy and creative are that kind of pair – especially in medical marketing. In college, I wanted to be a doctor, but my doctor dad also encouraged me to explore my creativity by taking art classes. But my career path has taken me out of illustration and into marketing.

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Trans Healthcare: How Pharma Marketers Can Positively Impact This Underserved Community

Intouch Solutions

It, like the Nightingale Pledge for nurses, is a list of tenets that physicians abide by to uphold certain morals and to ensure healthcare professionals (HCPs) provide top-quality care to all who seek it. “I For trans individuals, years may pass between doctor visits because of the emotional and financial tolls that can accompany them.

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FDA backs pharmacist prescribing of Paxlovid for COVID

pharmaphorum

The regulator has revised the emergency use authorisation (EUA) for Paxlovid (nirmatrelvir and ritonavir) to allow state-licensed pharmacists to prescribe the drug to patients, providing they can provide recent health records and a list of current medicines they are taking. — President Biden (@POTUS) July 7, 2022.