STAT News

JANUARY 24, 2023

1 segment on the widely watched CBS News program about the Novo Nordisk drug, which is on its way to becoming a top-selling medicine and has experienced shortages due to high demand. Wegovy is one of a few treatments that are expected to transform weight-loss medicines into a $30 billion market by 2030, according to analysts at Cowen.

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Doctors Doctor Medicine Drugs 98

Pharmaceutical Technology

JULY 28, 2022

The wAMD and GA markets are anticipated to reach values of $18.8bn and $4.0bn, respectively, in 2031 in the 7MM. The wAMD and GA markets are anticipated to reach values of $18.8bn and $4.0bn, respectively, in 2031 in the 7MM. The therapy received FDA approval in October last year.

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Marketing Gene Therapy FDA Approval Doctors 130

pharmaphorum

AUGUST 21, 2020

Doctors have called for rules to be tightened on coronavirus antibody tests in the UK amid fears that false readings could put the public at risk. The doctors said the tests should not be used without professional support, must give accurate results and be “properly readable”. Feature image courtesy of Rocky Mountain Laboratories/NIH.

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Doctors Doctor Antibody Marketing 76

STAT News

SEPTEMBER 14, 2022

It’s heard at the end of TV spots and plastered across magazine pages: Ask your doctor if this drug is right for you. But as medicine moves increasingly online, direct-to-consumer advertising is adopting a more assertive catchphrase: Talk to a doctor now. ” Continue to STAT+ to read the full story…

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Doctors Doctor Marketing Manufacturing 98

pharmaphorum

OCTOBER 11, 2022

In the rapidly changing field of medicine, effective communications are essential to ensuring that innovations are cascaded out across the health system. Faced with increasing wait times and delays in patient diagnosis and treatment, many healthcare systems are struggling to cope, with ever growing pressures on doctors’ time.

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Doctors Doctor Medicine Research 52

BioPharma Reporter

NOVEMBER 27, 2023

It is five years this month since a ground-breaking change in UK healthcare history happened â with doctors being able to prescribe cannabis-based medicines for the first time.

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Doctors Doctor Medicine Regulation 124

pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. With medical staff working tirelessly and lockdown restrictions in place across the world, the way pharma markets medications has changed, too. This is an increase in 14.2%

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Marketing Doctors Doctor Pharma Companies 100

Drug Discovery World

FEBRUARY 1, 2023

Michael Sassano , CEO at SOMAÍ Pharmaceuticals looks at what’s needed throughout Europe to help increase access to medicinal cannabis and the current state of pharmaceutical research in this area. The use of medicinal cannabis across much of the world is still in its infancy. The GW Pharmaceuticals purchase by Jazz for $6.7

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Clinical Trials Clinical Trials Medicine Trials 52

pharmaphorum

JANUARY 4, 2021

A recent report highlighted that over 40% of US adults had delayed seeing a doctor during the pandemic. Powering digital medicine platforms with big data and IoT devices ensures clinicians receive access to the entire scope of a patient’s health information while reducing the need for in-person visits and improving patient outcomes.

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Big Data Medicine Doctors Doctor 111

World of DTC Marketing

FEBRUARY 18, 2022

Today, with that infection risk easing for those who have been vaccinated, many patients nevertheless prefer that doctors, nurses, and other health workers be able to examine and talk to them in person. Of those, 82% reported satisfaction, yet nearly two-thirds — 64% — would have preferred to see their nurse or doctor in person.

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Doctors Doctor Nurses Medicine 247

pharmaphorum

APRIL 11, 2022

Janssen’s Catherine Taylor, vice-president, EMEA medical affairs, therapy area strategy, discusses the importance of systemic innovation across the healthcare system to realise the full value of medicines. Medicines and vaccines are among the most powerful interventions that can help improve quality of life for people across the world.

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Medicine Clinical Trials Clinical Trials Development 115

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes. Most physicians are trained in medicine and rely on their experiences to understand patients.

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Branding Marketing Pharma Companies Doctors 203

STAT News

OCTOBER 10, 2022

After three years of probing, the European Commission has reached a preliminary decision that Teva Pharmaceuticals illegally used different strategies to prevent rival companies from introducing versions of a top-selling medicine. Continue to STAT+ to read the full story…

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Doctors Doctor Medicine Manufacturing 105

STAT News

SEPTEMBER 6, 2022

After nearly two decades of litigation, Bayer agreed to pay $40 million to settle a pair of whistleblower lawsuits that accused the company of paying kickbacks to doctors and hospitals, as well as marketing two medicines for unapproved uses and downplaying safety risks of two other drugs.

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Drugs Doctors Doctor Medicine 98

Pharmaceutical Technology

OCTOBER 1, 2022

An oral, fixed-dose medicine, Relyvrio is also approved with conditions in Canada such as Albrioza to treat ALS. The Marketing Authorisation Application submitted by the company for the therapy is being reviewed by the European Medicines Agency (EMA) for ALS.

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FDA Approval Pharmacy Doctors Doctor 244

pharmaphorum

MAY 24, 2021

is making an artificial intelligence-driven diagnostic app available to doctors scrambling to cope with escalating COVID-19 cases and deaths. It is also working with AstraZeneca to use its AI for the early detection of lung cancer from X-rays, focusing on patients in emerging markets. Indian digital health company Qure.ai

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Doctors Doctor Medicine Marketing 59

pharmaphorum

AUGUST 26, 2020

The company is accused of then passing on the call recordings and other information to physicians – some of whom are also named in the suit – who then prescribed medicines to the Humana patients without informing them “and never having met or spoken to them.”. Humana says it paid out between $590,000 and $2.3

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Marketing Pharmacy Doctors Doctor 122

Pharmaceutical Technology

JUNE 29, 2022

The next wave of medicine is well on course to be cell and gene-based. In September 2021, GlobalData figures revealed there to be 1,320 industry-sponsored regenerative medicine and advanced therapy trials ongoing worldwide. Meanwhile, the pharma industry is undergoing somewhat of a transformation itself.

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Drugs Gene Therapy Manufacturing Production 295

World of DTC Marketing

AUGUST 14, 2022

Telehealth can be advantageous to patients who need an Rx refill or are following up on a treatment option, but it has been my experience that most doctors are still very cautious about its use. TermLife 2 go surveyed 500 people to find out if they’ve ever lied to their doctors, and 23% said they have.

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Doctors Doctor Medicine Research 154

World of DTC Marketing

APRIL 20, 2021

After a year of pandemic-delayed medical tr eatments, doctors are seeing more cases of advanced illnesses. I’m starting to see some excellent things from J&J, including a special marketing program targeted at black people with MS. To their doctors, will we see a huge increase in MRI and other tests?

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Vaccination Vaccine Doctors Doctor 253

World of DTC Marketing

JANUARY 20, 2022

Many companies allocate an exponentially more significant percentage of their marketing budget to paid media over organic search. The organic search channel provides a strategic insight into changing market and consumer behavior. Pharma has historically focused a significant portion of its marketing budgets on paid search.

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Doctors Doctor Branding Marketing 232

Intouch Solutions

SEPTEMBER 21, 2021

What’s it like every day when you take your medicine? When you need to talk to your doctor about your condition, how does that go? What do you see online – on the brand’s properties, on relevant properties, or elsewhere – about your medicine? Interested in bringing a modern marketing approach to your brand?

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Marketing Branding Development Medicine 52

World of DTC Marketing

DECEMBER 23, 2020

According to a study in the Journal for American Board of Family Medicine “respondents (76%) said they were likely to ask a health care provider about advertised drugs; 26% said they had already done so. The first question that any DTC marketer needs to answer is, “how big is my audience?” Is TV the best channel?

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Doctors Doctor Drugs Marketing 249

World of DTC Marketing

JULY 1, 2021

Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions.

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Doctors Doctor Drugs Pharma Production 217

Scienmag

JUNE 29, 2022

Patients and doctors expect drug regulators to provide an unbiased, rigorous assessment of new medicines before they hit the market.

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Regulation Drugs Doctors Doctor 67

pharmaphorum

JUNE 1, 2021

Pharmaceutical companies are accountable for ensuring that their medicine is safe when it comes into the hands of patients. Specific apps could also alert healthcare providers if vulnerable patients are failing to scan their medicine. This technology can also play an important role in supporting virtual clinical trials.

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Medicine DNA Pharmacy Production 52

World of DTC Marketing

MARCH 23, 2022

Of course, they should, but in the end, it’s going to come down to trust in their doctor and the FDA. The confirmatory trials had failed, but the drug remained on the market. Should patients be made aware that the drug they are being prescribed is an “accelerated approval drug”?

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Drugs Doctors Doctor Marketing 200

pharmaphorum

FEBRUARY 3, 2022

India’s Dr Reddy’s Laboratories has joined the growing list of pharma companies that are looking to tap into the market for medical cannabis, buying German developer Nimbus Health for an undisclosed sum. The two drugs were developed by medical cannabis pioneer GW Pharma, which was acquired by Jazz last year.

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Licensing Licensing Marketing Medicine 119

World of DTC Marketing

JULY 5, 2022

Imagine a medicine that reduced the death rate of breast cancer and risk of recurrent breast cancer by 50% lowered the risks of colon cancer and type 2 diabetes by two-thirds, and those of heart disease, hypertension, and Alzheimer’s’ disease by 40%. Why don’t doctors have the “the talk”?

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Doctors Doctor Production Pharma Production 200

Pharmaceutical Technology

MAY 25, 2023

The Medicines and Healthcare products Regulatory Agency (MHRA) aims to launch a pilot genetic biobank that will gather patient data to associate drug-related adverse events to their genetic makeup. This would ideally allow doctors to use rapid genomic screening tests that can help them to select the safest potential treatment for a patient.

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Biobanking Genetics Genome Project Genome 130

World of DTC Marketing

SEPTEMBER 24, 2021

This drug was never about patients; it was about a company whose ego got too big and needed a savior in the form of a medicine that could bring in hundreds of millions of dollars. Many doctors also became upset at the idea of telling Alzheimer’s patients that the drug didn’t work.

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Drugs Pharma Companies Doctors Doctor 222

World of DTC Marketing

DECEMBER 1, 2021

” I understand that DTC marketers are in love with TV even though it’s becoming less effective. Your risk of bleeding may increase if you are also taking a blood thinner medicine. When a drug like this has side effects that are this severe, DTC marketing should be highly targeted. Heart problems.

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Doctors Doctor Marketing Medicine 210

Pharmaceutical Technology

NOVEMBER 2, 2022

The pharmaceutical community has reached somewhat of a turning point as it commercialises a growing number of speciality medicines relying on complex new treatment pathways. Sometimes, this data can be helpful in a market access setting to inform or support pricing and reimbursement procedures. A fresh approach.

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Medicine Doctors Doctor Marketing 130

World of DTC Marketing

FEBRUARY 7, 2021

DTC marketers can tap into AI to help deliver relevant messages to certain audiences, but they shouldn’t let AI do all their thinking. Precision medicine or next-generation sequencing helps in the faster discovery of drugs and tailored medication for individual patients. . So how can AI help DTC marketers?

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Doctors Doctor Drugs Marketing 164

Eye on FDA

APRIL 15, 2020

As the coronavirus pandemic began to unfold, focus on the pharmaceutical and biotech sectors was on the most immediate and apparent concerns – the impact on the supply chain for drugs that are currently in the market and on the regulatory process for approving new ones. Drugs coming to market are important in several respects.

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Medicine Sales Gene Therapy FDA Approval 55

Delveinsight

OCTOBER 1, 2021

There are several therapies in the market to address the Myasthenia Gravis burden, and many companies are still working on their drug candidates to cope with Myasthenia Gravis. The current Myasthenia Gravis therapeutics market has many FDA-approved drugs for the treatment of Myasthenia Gravis. Myasthenia Gravis Approved Therapies.

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Marketing Antibody Drugs Sales 85

pharmaphorum

DECEMBER 15, 2022

It’s main rival in the market – Roche’s Esbriet (pirfenidone) – remains an option for patients with FVC in the 50% to 80% range only. The NHS should make Ofev available within 90 days of the announcement by NICE, which means in mid-March 2023.

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Doctors Doctor Clinical Trials Clinical Trials 105