article thumbnail

Doctors don’t have time for digital

World of DTC Marketing

QUICK READ: Patients are returning to their doctor’s office, and it’s not uncommon for appointments, or routine visits, to be scheduled weeks or months in advance. When I sent an email to my doctor’s office, I was shocked when she said the earliest appointment she had for physicals was in September.

Doctors 181
article thumbnail

STAT+: Advanced practice clinicians slightly more likely to take industry funding than doctors

STAT News

A slightly larger share of nurse practitioners, physician assistants, and other advanced practice clinicians accept payments from drug and device makers compared with physicians, a first-of-its-kind study found. Of all the advanced practice clinicians working in the U.S. Continue to STAT+ to read the full story…

Doctors 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Nurse Practitioners Key to Opioid Treatment in Rural U.S.: Study

The Pharma Data

26, 2020 — In isolated areas of the United States, nurse practitioners are filling an important role in helping people access treatment for opioid addiction, according to a Washington State University (WSU) study. Previously, the medication could only be prescribed by doctors. THURSDAY, Nov. ” © 2020 HealthDay.

Nurses 52
article thumbnail

Your HCP marketing just became harder, a lot harder

World of DTC Marketing

doctors surveyed in the same time period, 77% said their trust in the CDC has decreased and 48% said their trust in the FDA has decreased. Trust is essential to build relationships, but in the eyes of many HCPs, the trust has been broken during and now after the pandemic with the approval of Biogen’s drug. Out of nearly 450 U.S.

Marketing 187
article thumbnail

Insurance companies putting profits ahead of patients

World of DTC Marketing

Unfortunately his insurance company, he pays $1400 a month for additional insurance, said no and put him in a nursing home for three days. Doctors have long asserted that prior authorization — the need to get approval from the patient’s insurer before proceeding with treatment — causes delays that can hurt patient care.

Doctors 225
article thumbnail

STAT+: Despite their anger over high drug prices, Americans are giving pharma credit for helping contain Covid-19

STAT News

The only entities that received a statistically significant amount more credit were hospitals, makers of protective equipment, scientists, doctors, and nurses. Continue to STAT+ to read the full story…

article thumbnail

How to Reduce Your Chance of Medication Errors

Triage Cancer

million preventable adverse drug interactions every year in US hospitals and long-term care facilities. Medication errors in healthcare facilities include dispensing the wrong drug or the wrong dosage, drug overdoses, and overlooked drug interactions and allergies. Medication Issues at Home. Write this information down.

Nurses 97