World of DTC Marketing

APRIL 22, 2021

QUICK READ: More TV DTC spots are airing, but DTC marketers are losing the battle between awareness and conversion because of all the noise online. I’ve spent the last six months analyzing clients’ DTC marketing campaigns and they are, for most ineffective. One of the most underused tactics is your product website.

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pharmaphorum

NOVEMBER 25, 2020

Pharmaceutical marketing budgets are going through a period of readjustment as companies explore and exploit a myriad of different digital channels to deliver content to, and engage with, their doctors and other audiences. Tailoring content to different markets. Delivering impactful campaigns.

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pharmaphorum

APRIL 4, 2024

Amylyx confirmed today that it will withdraw its amyotrophic lateral sclerosis (ALS) therapy Relyvrio/Albrioza from the market in the US and Canada, shortly after the drug failed a clinical trial.

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pharmaphorum

MARCH 4, 2022

When it comes to pharma marketing, historically companies have had to either market direct to consumers — and trust them to find a doctor and bring up the company’s product with them — or to send sales reps to doctors — and hope they had the right mix of potential customers among their patients.

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Bio Pharma Dive

OCTOBER 19, 2020

The findings have implications for how pharma teams should think about their DTC and HCP efforts — they are no longer two separate marketing channels.

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World of DTC Marketing

MAY 13, 2021

More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. You can give them a list of doctors to target, and they will report metrics on how many of them have engaged your content. The post Marketing to physicians. What about physician social media sites?

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World of DTC Marketing

APRIL 6, 2022

DTC marketing has evolved. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Paid Media – The most commonly used KPI in marketing is essentially worthless.

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World of DTC Marketing

MAY 31, 2022

There’s quite a debate in the CPG world about the investment in digital marketing. However, with pharma brands, online is essential to a successful marketing strategy. Over 95% of people, when hearing about new treatment options, will go online BEFORE asking their doctor for/about the product. They’re not.

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Pharmaceutical Technology

SEPTEMBER 5, 2022

Pharmaceutical companies hold permission to market their products directly to consumers. The direct-to-consumer marketing companies for pharmaceuticals are increasingly moving online as it supports the digitisation of information, enabling patients to take control of their health. No product is mentioned for help-seeking advertising.

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World of DTC Marketing

JANUARY 4, 2021

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare.

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World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. is no more an option but the critical factor to ensure success for any multichannel marketing initiatives. What about telehealth?

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World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? This is especially true for undiagnosed patients.

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World of DTC Marketing

JUNE 11, 2021

doctors surveyed in the same time period, 77% said their trust in the CDC has decreased and 48% said their trust in the FDA has decreased. According to Medscape, “doctors and nurses reported relatively lower trust in the CDC than WebMD readers. The result of all this is going to be widely felt in HCP marketing.

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Pharmaceutical Technology

APRIL 5, 2023

Luye Pharma Group has signed a marketing and distribution agreement with Duopharma Biotech’s wholly-owned subsidiary, Duopharma Marketing, for a cholesterol management product in Malaysia. Both the companies are targeting a double-digit compound annual growth rate for the product in the local market over the next ten years.

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World of DTC Marketing

OCTOBER 26, 2021

The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were. To their doctors for problems, follow-ups, and treatments because of the pandemic. The other issue that is making DTC marketing more could be data overload and balancing ROI with online health seeker needs.

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World of DTC Marketing

OCTOBER 9, 2020

You need to invest in digital marketing too. DTC marketers should be joined at the hip with their market research people. What I have found is that too many DTC marketers make mistakes by applying generic research to their product categories. Marketing is not science; it’s an art.

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STAT News

FEBRUARY 21, 2023

mental health system — a nine-item questionnaire used to spot depression — began not with a doctor, but with a marketing man. More than two decades ago, he had the brainstorm to give primary care doctors a simple form to help them identify depressed patients. A bedrock of the U.S.

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World of DTC Marketing

JANUARY 14, 2021

SUMMARY : Digital marketing is not a tactic. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. To master digital marketing, pharma needs to be prepared to fail. To master digital marketing, pharma needs to be prepared to fail. It’s a mindset.

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Velocity Clinical Research

MARCH 7, 2024

Clinical research is “the thing I’ve enjoyed the most through the years that I’ve done, it’s one of the areas of medicine that I think is highly valuable and not going anywhere, bringing new therapeutics to market is going to require clinical research,” Cromwell says. Clinical research remains a key component of healthcare, he stresses. “A

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XTalks

JANUARY 9, 2024

Swoop , a leader in healthcare marketing, recently introduced a groundbreaking portfolio of predictive AI targeting for pharmaceutical and life sciences advertisers. This capability will usher in a new era in healthcare marketing, moving beyond traditional methods that rely on past data to a future-focused approach.

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World of DTC Marketing

AUGUST 4, 2021

Their doctor was a distant second. The post <strong><strong>DTC</strong> Study:</strong> Marketers misaligned with online health seeker needs. Most said they had to go to several websites or use an online search to help them understand medical terminology. appeared first on World of DTC Marketing.com.

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pharmaphorum

OCTOBER 4, 2021

M3’s Tim Russell and Maxim Polyakov, together with Digital Futureway’s Heather Hancock, discuss new research on how doctor engagement has been altered by COVID-19. COVID-19 forced an unprecedented shift towards the virtual delivery of healthcare, suddenly compelling doctors increasingly to use digital means to care for their patients.

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World of DTC Marketing

AUGUST 25, 2021

SUMMARY: There is a huge issue that’s challenging DTC marketers: online health misinformation. While we’re still trying to research the changes it has led to for DTC marketers, there are some observable behaviors taking place that we have examined through Google analytics. 3hree: Beware of changing market parameters.

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Intouch Solutions

MARCH 19, 2024

From chronic migraines labeled as anxiety to an autoimmune disorder attributed to mental health, many women’s health issues are likely to be misdiagnosed or dismissed by doctors as something less critical. I believe there is hope; there are shiny specs of light that reflect optimism in women’s healthcare marketing today.

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World of DTC Marketing

JUNE 10, 2021

Finally, after the storm of the pandemic, many doctors re suddenly overwhelmed with patients. When using the Internet to reach doctors, numbers don’t matter. The post Using the Internet to reach doctors, numbers don’t matter. Some are tired and in need of rest, while others need help understanding patient needs.

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Intouch Solutions

OCTOBER 6, 2023

Other than that, Patton made no mention in the video of what Ozempic does, how it works, or why you should ask your doctor if it’s right for you. This is modern brand marketing excellence, and it’s a lesson that the pharmaceutical industry can learn from. Just the jingle. So why is Ozempic promoting the story behind its jingle?

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World of DTC Marketing

MARCH 16, 2021

IN BRIEF: As a marketer, most of us, like a Jungian archetype, are true Communicators. As a pharma marketer who has worked in many other therapeutic categories and recently on a Covid launch, I have become acutely aware of the interaction between national poles and the on-the-ground sentiment I have observed.

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BioPharma Reporter

JANUARY 25, 2021

The British Medical Association (BMA), the trade union and professional body for doctors in the UK, is calling for the delay between Pfizer/BioNTech COVID-19 vaccine doses to be reduced from 12 weeks to six weeks.

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Pharma Focus Asia

MARCH 19, 2020

For several reasons, men will wait until the last possible minute (or avoid altogether) before going to a doctor or specialists to discuss their […].

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World of DTC Marketing

APRIL 13, 2021

The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. I reached out to three HCP marketing people at different pharma companies and asked them for their feedback on this survey. .” So is the future of HCP marketing digital?

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pharmaphorum

AUGUST 21, 2020

Doctors have called for rules to be tightened on coronavirus antibody tests in the UK amid fears that false readings could put the public at risk. The doctors said the tests should not be used without professional support, must give accurate results and be “properly readable”. Feature image courtesy of Rocky Mountain Laboratories/NIH.

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World of DTC Marketing

JANUARY 18, 2021

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Digital marketing is becoming a valuable tool. You can bet that the sales department, within pharma, is going to fight to keep sales reps calling on doctors. The Challenges for Pharma.

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Pharmaceutical Technology

JULY 28, 2022

The wAMD and GA markets are anticipated to reach values of $18.8bn and $4.0bn, respectively, in 2031 in the 7MM. The wAMD and GA markets are anticipated to reach values of $18.8bn and $4.0bn, respectively, in 2031 in the 7MM. The therapy received FDA approval in October last year.

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pharmaphorum

AUGUST 12, 2021

With advertisers preparing to spend up to $15 billion on influencer marketing by 2022, pharmaceutical and biotech companies are increasingly (and carefully) engaging trusted health social influencers to connect more authentically with consumers. The post Social Health: The Future of Healthcare Marketing appeared first on.

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Intouch Solutions

MARCH 30, 2022

National Doctors’ Day, celebrated on March 30, honors these healthcare professionals for their work and their dedication to their patients and their communities. Perhaps consider celebrating National Doctors’ Day by considering how you can improve your own outreach to them! 2022 Pharma Marketing Trend to Watch: Musical Chairs.

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pharmaphorum

DECEMBER 14, 2020

The roll-out of the biggest vaccination programme in the history of the UK’s NHS is gathering pace, as family doctors and their teams begin taking delivery of Pfizer/BioNTech’s COVID-19 shot. The post Family doctors begin COVID-19 immunisation drive in UK appeared first on.

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World of DTC Marketing

JULY 28, 2021

When visiting a doctor, it’s pretty common to see a doctor going from room to room with laptops. More and more, I am hearing that pharma is NOT part of the digital conversation while talking to other doctors and going to independent health resource sites. It’s no secret that HCPs are using digital more and more.

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