World of DTC Marketing

OCTOBER 4, 2021

Earlier this year, I was asked by a client to write a position paper on using Facebook for the DTC marketing of an oncology product. From my estimates, most of it failed because pharma companies are afraid of misinformation concerning regulations around DTC marketing. Bob Hoffman. When will Facebook be held accountable?

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pharmaphorum

AUGUST 26, 2020

The suit also mentions “co-conspirator pharmacies” which it claims were also in on the scam and billed, dispensed and shipped the medicines to patients, often numerous times via automatic refills. million to reimburse drugs prescribed by the six doctors named in the lawsuit, for a total of almost $10 million.

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pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. With medical staff working tirelessly and lockdown restrictions in place across the world, the way pharma markets medications has changed, too.

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The Pharma Data

SEPTEMBER 25, 2020

British consumers have increasingly turned to community pharmacies during the coronavirus pandemic, according to a new study. Carlton Lawson, Area Managing Director for Northern Europe at Johnson & Johnson Consumer Health, said: “The role of community pharmacy has never been more important.

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World of DTC Marketing

JULY 6, 2022

million doses of oxycodone and hydrocodone to pharmacies in Cabell County and the city of Huntington over less than a decade, McKesson, AmerisourceBergen, and Cardinal Health didn’t cause an oversupply of opioids in the area, Judge David Faber ruled on Monday. These were doctors whose only goal was to make money.

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Pharmaceutical Technology

OCTOBER 1, 2022

The Marketing Authorisation Application submitted by the company for the therapy is being reviewed by the European Medicines Agency (EMA) for ALS. An oral, fixed-dose medicine, Relyvrio is also approved with conditions in Canada such as Albrioza to treat ALS.

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pharmaphorum

JANUARY 28, 2021

It has been five years since the first biosimilar launched in United States market—marking the first steps in expanding access to innovative biologic-based treatments that help patients manage and treat difficult illnesses such as cancer, rheumatoid arthritis, and other life-altering diseases. million patients.

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World of DTC Marketing

DECEMBER 4, 2020

SUMMARY: McKinsey estimates that global digital-health revenues—from telemedicine, online pharmacies, wearable devices, and so on—will rise from $350bn last year to $600bn in 2024. Some 70% of American hospitals still fax and post patient records, and patients don’t have one record to share among all their doctors.

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Drug Channels

SEPTEMBER 19, 2023

Today, the House Committee on Oversight and Accountability will hold a hearing with a subtle and not-at-all pejorative title: The Role of Pharmacy Benefit Managers in Prescription Drug Markets Part II: Not What the Doctor Ordered. To help you prepare, I share fresh insights from a new survey of PBMs’ plan sponsor clients.

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World of DTC Marketing

NOVEMBER 22, 2021

In the words of the company’s mission , its goal is to “make high-quality health and pharmacy services safe, affordable and easy to access.” You can find anything on Amazon, but soon you will be able to “see” a nurse, a doctor, or get a diagnosis using telehealth within minutes, from the comfort of your home.

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Intouch Solutions

MARCH 2, 2022

My second favorite thing about pharmaceutical marketing is the wonderful customer complexity (the first, of course, is that we can use our marketing superpowers for good not evil). The labyrinth of customers, each with different and often contradictory needs, makes Rx marketing a game of three-dimensional chess.

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World of DTC Marketing

JUNE 22, 2022

The new initiative, Care Studio, aims at doctors rather than patients. But Express Scripts, which manages pharmacy benefits for 100 million people, is telling pharmacies to dispense the more expensive Advair brand because it won’t cover Mylan’s generic. Google is also giving health records another whirl.

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Pharmaceutical Technology

MARCH 24, 2023

Amgen’s (US) Amjevita (adalimumab) is the first Humira biosimilar, launched in February 2023, and seven other FDA-approved biosimilars are expected to arrive on the US market later this year. AbbVie had reached settlement agreements with the biosimilar manufacturers to keep the biosimilars off the US market until 2023.

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pharmaphorum

SEPTEMBER 1, 2022

Our doctor consultations only cost $15, less than the average insurance copay. Medications can then be filled by a pharmacy of the patient’s choice. If you have healthcare coverage and a regular doctor, you have to hope that they have immediate availability for an appointment in order to get a prescription within five days.

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Druggist

DECEMBER 28, 2020

Allevia tablets will be licensed as General Sale Item (GSL), which means it will be available over the counter in shops and supermarkets and not only in pharmacies. When to speak to a pharmacist or a doctor before taking Allevia tablets? Once Allevia reaches the market, I will update this post accordingly. cetirizine.

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pharmaphorum

JANUARY 24, 2023

In return, “members can get as many eligible medications as they need”, according to Dr Vin Gupta, chief medical officer at the retail giant’s Amazon Pharmacy business, which will run RxPass. The drugs can be delivered on either a monthly or quarterly basis, depending on the needs of patients.

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pharmaphorum

NOVEMBER 24, 2020

The three-way deal combines UpHealth – which provides patient care management, telemedicine and digital pharmacy services and gives its name to the new group – with CloudBreak, which provides a video consultation platform for doctors and patients.

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pharmaphorum

JULY 6, 2022

He accepted the companies’ position that the painkillers they supplied – some 51 million between 2006 and 2014 – were shipped “in good faith” by the distributors before being prescribed by physicians and dispensed by pharmacies, and they had no way of telling whether those prescriptions were legitimate.

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Intouch Solutions

AUGUST 5, 2021

For trans individuals, years may pass between doctor visits because of the emotional and financial tolls that can accompany them. Aside from being casually misgendered by office staff, she was eventually placed with a doctor that had working knowledge of trans needs, but even then, experienced hurdles. Representation is imperative.

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World of DTC Marketing

SEPTEMBER 14, 2021

It had been over six months since I had my Moderna vaccinations, and my doctor recommended a booster shot, saying, “it can’t hurt.” To date, I have not received any communication on vaccinations from my health insurer or pharmacy. Science has become a pawn in the debate around vaccinations.

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Pharmacy Checkers

FEBRUARY 14, 2020

Joe and Teresa Graedon, founders of The People’s Pharmacy , not only have an admirable track record of telling health consumers how it is, but also listening to those in their readership. I have reported this to the FDA and will be seeing my doctor this week. pharmacies is manufactured and sold in Canada as well.

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Intouch Solutions

DECEMBER 14, 2021

Or, you may be going to your pharmacy – not after the visit with your HCP, but for it: Retail pharmacy, as we first pointed out last year , is becoming a major player in providing primary care. CVS continues to hire doctors, as they turn some stores into “Health Hubs” offering clinical services. Source: [link].

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pharmaphorum

MARCH 28, 2022

Indian drugmaker Hikma Pharmaceuticals and Dubai’s Foundation Holdings led the round, which was also joined by Dubai-based Global Ventures and Amman-based DASH Ventures and will be used to expand Altibbi’s business into online pharmacy and diagnostics collection services.

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pharmaphorum

DECEMBER 29, 2022

The case revolves around allegations that Novartis made an agreement in 2011 with Par Pharmaceutical when Exforge (valsartan/amlodipine) was nearing the end of its patent life that was designed to keep Par’s generic version of the drug off the market until 30 September, 2014.

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pharmaphorum

JUNE 13, 2022

“When some people think about the pharmacist, they instantly think of that person in the white coat in the neighbourhood pharmacy, and that’s certainly one of our practice settings,” Vatanka says. In the US, 95% of the population lives within five miles of a pharmacy. Value within the community.

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Pharmacy Checkers

JANUARY 10, 2020

costs only $90 for a three-month supply at the lowest-cost PharmacyChecker-accredited international online pharmacy: a savings of 71%. John’s doctor was skeptical of drugs bought online from other countries. pharmacies. He went to our site to discover that brand-name Livalo ( pitavastatin ). Is the drug safe? Is the drug safe?

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XTalks

NOVEMBER 7, 2023

Their engagements may include organizing meetings with doctors and healthcare staff, contributing to panel discussions or presenting information to audiences. Although medical science liaisons were not always expected to have a doctoral degree, this qualification has become the norm within the industry. What Is the Job Outlook Like?

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Druggist

JULY 15, 2020

Only one pack size of 16 tablets is currently marketed. Where to get Disprin Direct Many pharmacies do not stock Disprin Direct as part of their regular stock on display, however some my sell Disprin off planogram. This pack size is licensed as a General Sales Licence (GSL) product, meaning it can be sold in any retail outlet.

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pharmaphorum

SEPTEMBER 30, 2022

Faced with the backlash, the FDA took the highly unusual step of convening another advisory committee meeting earlier this month and, amid emotional pleas from patients and doctors, this time the vote went the other way by a seven-to-two margin. The drug was also filed for approval in Europe in February, with a decision due in early 2023.

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Pharma Marketing Network

MARCH 25, 2023

Pharmaceutical advertising is a crucial aspect of promoting and marketing drugs to the public. Examples: One of the most notable examples of DTC advertising is the “Lipitor” campaign, which was a successful marketing campaign aimed at reducing cholesterol levels in individuals. billion in the US alone.

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World of DTC Marketing

MAY 30, 2021

Following years of rumor and hype about its health care intentions, it was reported this week that Amazon may soon launch brick-and-mortar pharmacies. Amazon also has a forthcoming public health care offering known as Amazon Care, in which it will offer telemedicine and in-person care.

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pharmaphorum

DECEMBER 1, 2022

For example, with remote monitoring, doctors and trial administrators can analyse all the data coming in and, if there’s a problem, they can act more quickly and respond back to the patient through a mobile device such as a smartphone. Imagine, clinical research as an accessible care option to anyone. About the author.

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World of DTC Marketing

APRIL 5, 2021

Pharmacy schools are turning out thousands of pharmacists who earn a lot less than pharmacists who have to work at hospitals for years. Still, older healthcare employees who are at the top of the earnings schedule are being forced out. It’s happening in pharma as well.

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pharmaphorum

OCTOBER 3, 2022

Pharma hasn’t fully moved into the experiential content space and is stuck on brand-centric content, which is not as engaging as experiential content that can make one question how a product impacts their life and how it helps doctors treat their patients better, Kapoor reasons. He holds a bachelor’s degree in Pharmacy from St.

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pharmaphorum

OCTOBER 19, 2022

Instead of patients travelling to doctors, doctors will now visit patients so that people receive the care they need in the place they’re most comfortable: their own homes. In 2018, CVS acquired the insurer, Aetna , and in 2007, the company acquired pharmacy services provider Caremark Rx. What challenges does CVS face?

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Pfizer

SEPTEMBER 27, 2022

In the current broken rebate system, insurers and pharmacy benefit managers negotiate substantial rebates with pharmaceutical companies to lower the price of medicines. Promote market competition and protect innovation by rejecting foreign price controls on prescription drugs. Medicines, Research. 09.16.2022. 08.22.2022.

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Intouch Solutions

JULY 27, 2021

And 17%, or 56 million Americans, can be considered “medically disenfranchised,” with inadequate access to a primary care doctor. We can also expect other health plans and pharmacy benefit managers (PBMs) to make this approach part of their own toolkits if it proves to be successful. What’s happening?

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