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World of DTC Marketing
OCTOBER 4, 2021
Earlier this year, I was asked by a client to write a position paper on using Facebook for the DTC marketing of an oncology product. Yesterday 60 Minutes aired a segment from a former Facebook Product Manager who said that Facebook was aware of misinformation but chose to leave it in their algorithms because it led to more engagement.
pharmaphorum
JANUARY 8, 2021
The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications.
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Pharmaceutical Technology
MARCH 24, 2023
The US biosimilar approval pathway has been considered very narrow and biosimilars are also not immediately granted interchangeable status, which allows biosimilars to be substituted for the reference product. Many pharma companies hold extensive patent protections and have ongoing patent litigation cases.
Creogenic Pharma
FEBRUARY 17, 2021
Franchise Company. 250+ Products. Best PCD Pharma Franchise Company: Regardless of the economic recession, the growth of the PCD Pharma Franchise sector in India has preserved that positive slope. This is usually done to increase the yields on the investment and for the rise of the company. Distributor ?
pharmaphorum
OCTOBER 3, 2022
Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses.
Creogenic Pharma
FEBRUARY 17, 2021
Franchise Company. 250+ Products. PCD Pharma Franchise in TamilNadu: Everyone demands quality medications. Our company only deals in quality products. So, for that, we are offering our very best PCD Pharma Franchise in TamilNadu. So, come and become a part of the Best PCD Pharma Company in TamilNadu.
pharmaphorum
DECEMBER 21, 2021
Additionally, the work being done within Rare Disease networks, formed of specialty sites, pharma companies, CROs, researchers, and other stakeholders, can all benefit from the value generated by real world genomic data, as outlined by panellist Dr Joanne Hackett, Head of Genomic and Precision medicine at IQVIA.
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