Velocity Clinical Research

DECEMBER 6, 2023

Velocity Clinical Research, the leading multi-specialty clinical sites business, announced it has expanded into Poland, acquiring its first site, ClinMedica Research. The site is recognized as one of the best research facilities in the country by Sponsors and contract research organizations (CROs). and Europe.

Clinical Research 52

Clinical Research Research Clinical Trials Clinical Trials 52

pharmaphorum

AUGUST 21, 2020

Doctors have called for rules to be tightened on coronavirus antibody tests in the UK amid fears that false readings could put the public at risk. The doctors said the tests should not be used without professional support, must give accurate results and be “properly readable”. Feature image courtesy of Rocky Mountain Laboratories/NIH.

Doctors 60

Doctors Doctor Antibody Marketing 60

World of DTC Marketing

JULY 28, 2021

When visiting a doctor, it’s pretty common to see a doctor going from room to room with laptops. More and more, I am hearing that pharma is NOT part of the digital conversation while talking to other doctors and going to independent health resource sites. It’s no secret that HCPs are using digital more and more.

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Doctors Doctor Marketing Drugs 313

World of DTC Marketing

NOVEMBER 16, 2021

5ive: People are interacting with their doctors in new ways. There is no longer a need to go to the doctor to ask for an Rx renewal. The medical industry is shifting from a model that revolves around sales reps to an omnichannel world in which HCPs are able to access information as and when they need it.

Marketing 253

Marketing Doctors Doctor Sales 253

World of DTC Marketing

JULY 21, 2021

Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. They research the drug online and ask their physician about it if they decide it’s a treatment option. Some DTC budgets are only released when certain sales targets are hit. Still, the gatekeeper continues to be their doctor.

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Marketing Doctors Doctor Drugs 285

World of DTC Marketing

AUGUST 29, 2022

A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. The research showed that patients wanted to understand how the drug works and the potential side effects. ” The concept of logical thinking.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

APRIL 6, 2022

Challenge #2 – UNDERSTANDING YOUR AUDIENCE – Pharma marketers don’t get a drink of water without doing research, but the analysis they are getting is too quantitative. 4our: Do they regularly go to their doctor and have a specific HCP they trust? 2wo: Are they more/less active on social media?

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Marketing Sales Pharma Companies Doctors 196

World of DTC Marketing

JANUARY 18, 2021

Before COVID-19, 64% of meetings with pharma sales reps were held in person. HCPs said they still want to learn about new treatments and interact with pharma sales reps – they just want to do so in different ways. And, in fact, 61% said they are interacting with pharma sales reps more during COVID-19 than they did before.

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Marketing Sales Pharma Companies Doctors 173

The Pharma Data

AUGUST 3, 2021

At the end of May, Boehringer Ingelheim announced that the US Food and Drug Administration (FDA) has granted Breakthrough Therapy Designation (BTD) for BI 425809, a key component of the company’s mental health research program, for the treatment of Cognitive Impairment Associated with Schizophrenia (CIAS). billion EUR, up 5.8 billion EUR.

Development 52

Development Research Contract Manufacturing Sales 52

World of DTC Marketing

APRIL 5, 2022

Usually, it’s reaching a certain sales level within a specified time, but that metric is not relevant anymore. Initial research indicates that drug reps are becoming less effective, and they are the number one target to reduce costs. Patients and doctors are too bright and do a LOT of research before starting ANY new medication.

Production 196

Production Pharma Companies Branding Marketing 196

World of DTC Marketing

FEBRUARY 2, 2022

Biogen will partner with Roche on the development, and potential sale of a promising cancer drug the Swiss pharma is advancing for several types of lymphoma, announcing Tuesday it’s exercised an option to share rights to the treatment. Top researchers who advised the U.S. Food and Drug Administration on Biogen Inc.’s

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FDA Approval Drugs Doctors Doctor 239

World of DTC Marketing

APRIL 7, 2021

Government funding contributed to research associated with all 210 new drugs approved by the U.S. The government often funds research and development and then hands off the ownership of vaccines and medicines to companies that can charge whatever price they think the market will bear.

Vaccination 162

Vaccination Vaccine Doctors Doctor 162

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. From an in-depth analysis of metrics for several clients, including research with audiences, DTC TV ads are doing a good job driving awareness. DTC managers are often surprised by the results. It’s not more T.V.

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Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

AUGUST 23, 2020

Medscape conducted some research in May to find out. FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels. Of course Medscape used this research as a self-promotion to show increases in their online metrics. But is this really the future?

Pharma Companies 213

Pharma Companies Doctors Doctor Branding 213

Clinical Trial Podcast

FEBRUARY 23, 2021

Almost everyone I’ve met in clinical research has accidentally discovered this hidden profession. Your interest in science and medicine somehow got you involved in clinical research and clinical trial management. But didn’t you wish you had a crystal clear understanding of “Who’s Who In Clinical Research?”.

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Clinical Research Research Clinical Trials Clinical Trials 105

Drug Discovery World

JULY 28, 2023

A report by University of Queensland (UQ) researchers has warned a global crisis of antibiotic resistance is inevitable, despite promising developments in new antibiotics. It means the pharmaceutical company is less interested in sales volume and more likely to invest in developing novel treatments.

Bacteria 97

Bacteria Doctors Doctor Development 97

XTalks

NOVEMBER 7, 2023

Medical science liaisons play a pivotal role in disseminating knowledge about products, services and research findings. Their engagements may include organizing meetings with doctors and healthcare staff, contributing to panel discussions or presenting information to audiences. What Is the Job Outlook Like?

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Doctors Doctor Life Science Production 59

Triage Cancer

NOVEMBER 4, 2021

In fact, research shows that more than 50% of adults in the U.S. Share this list with your doctors – they often don’t know what other doctors prescribe. Tell your doctors about any medication-related allergies and/or side effects. When getting a new medication, ask your doctor why, how, and when to take it.

Nurses 97

Nurses Doctors Doctor Allergies 97

pharmaphorum

MARCH 15, 2022

The shift to virtual alone has already had a profound impact on all conference stakeholders: medical societies themselves, doctors, patients, commercial partners, and professional conference organisers (PCOs). Doctors want a choice. Part 2 will assess possible scenarios for 2022 and beyond. Lessons learnt 2020-2021. yes; and 15.7%

Doctors 100

Doctors Doctor Cardiology Allergies 100

Triage Cancer

OCTOBER 7, 2021

You listen carefully as your doctors discuss diagnoses, tests, procedures, and medications. In fact, research shows that most patients struggle to correctly remember what doctors say during appointments. It’s hard to remember medical information you hear at doctors’ appointments. . End up in the emergency room.

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Doctors Doctor Research Sales 52

pharmaphorum

MAY 5, 2022

Preparation and practice are potent forces in sales but they form a golden triangle when combined with feedback. Following scripted guidelines will only get you so far along the route to high quality results, according to sales and field force exports. Shaping performance with guidance elevates coaching to new heights.

Sales 52

Sales Doctors Doctor Development 52

pharmaphorum

JULY 6, 2022

If those criteria cannot be met, the pharmacist will have to refer the patient to a doctor, advanced practice registered nurse, or physician assistant able to prescribed the drug. Now, in addition to doctors and providers, the FDA announced pharmacists with your medical information can prescribe Paxlovid to patients. It made $1.5

Pharmacy 102

Pharmacy Doctors Doctor Licensing 102

World of DTC Marketing

AUGUST 10, 2021

SUMMARY : Falsehoods have been shown to spread faster and farther than accurate information, and research suggests that misinformation can have negative effects in the real world, such as amplifying controversy about vaccines and propagating unproven cancer treatments.

Production 180

Production Pharma Companies Doctors Doctor 180

World of DTC Marketing

MAY 24, 2021

Still, both Pfizer and Moderna stand to make billions from the sale of these vaccines. Despite advances in diagnosis and treatment, doctors still have much to learn about what triggers a cell to become cancerous and why some people who have cancer do better than others. Where will that money go? In addition, cancer is a moving target.

Drugs 193

Drugs Vaccination Vaccine Pharma Companies 193

World of DTC Marketing

FEBRUARY 17, 2021

DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad.

Branding 180

Branding Marketing Production Pharma Production 180

XTalks

AUGUST 13, 2021

Dr. Chika Stacy Oriuwa is a Canadian doctor and campaigner, while Dr. Jaqueline Goes de Jesus is a Brazilian biomedical engineer. In the past, Barbie has received some backlash on presenting little girls with unrealistic images of perfection that many believe led to eating disorders, which led to a decrease in sales.

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Scientist Engineer Sales Vaccination 116

World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. It’s time to change the thinking around DTC from a “sales tactic” to “helping people and caregivers.”

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Branding Marketing Doctors Doctor 164

Worldwide Clinical Trials

FEBRUARY 22, 2023

Rare Disease Day on February 28th is a chance for rare disease communities to come together as one and join in conversation with stakeholders searching for treatments, raising money to support research, and changing the way healthcare and governments interact with patients. For me, it’s a chance to pay it forward.

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Clinical Trials Clinical Trials Trials Research 130

Intouch Solutions

MARCH 2, 2022

That introduces significant challenges, but there are time-tested solutions to engage relevantly with unique customer segments to optimize the sales and marketing mix. I’ve had clients who are simply “checking the box” in marketing to get to a senior sales position, and I would covertly write the first draft of their brand plans to help them.

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Marketing Branding Sales Pharmacy 52

Creogenic Pharma

MARCH 20, 2022

Before finalizing it is important to conduct a research and make your decision based on few parameters. You have to deal with lot of doctors, retails and other channel partners in your area. Monopoly rights are the rights which are given to a person for sale of products of the company in his/her respective area. Distributor ?

Branding 52

Branding Production Doctors Doctor 52

Creogenic Pharma

APRIL 15, 2023

Before finalising it is important to conduct a research and make your decision based on few parameters. You have to deal with lot of doctors, retails and other channel partners in your area. Monopoly Rights Monopoly rights are the rights which are given to a person for sale of products of the company in his/her respective area.

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Branding Production Doctors Doctor 40

Drug Discovery World

FEBRUARY 1, 2023

Michael Sassano , CEO at SOMAÍ Pharmaceuticals looks at what’s needed throughout Europe to help increase access to medicinal cannabis and the current state of pharmaceutical research in this area. But for this market to become a reality, we need much more research into cannabis products and potential indications.

Clinical Trials 52

Clinical Trials Clinical Trials Medicine Trials 52

pharmaphorum

NOVEMBER 23, 2020

The new, free of charge section makes tailored information about wet AMD available to the approximately 20 million people worldwide with wet AMD along with tools to help them stay on track with treatment and in communication with their doctors. Eylea was the market leader with Regeneron recording US sales of $4.6 billion from the drug.

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Marketing Sales Doctors Doctor 98

The Pharma Data

DECEMBER 4, 2021

Epiduo® Forte Gel had annual sales of $253 million in the U.S., Before using Adapalene and Benzoyl Peroxide gel, tell your doctor about all of your medical conditions, including if you: Have other skin problems, including cuts or sunburn Are pregnant or plan to become pregnant. Call your doctor for medical advice about side effects.

Doctors 52

Doctors Doctor Medicine Production 52

pharmaphorum

SEPTEMBER 11, 2020

Ocrevus (ocrelizumab) was approved in 2017 for relapsing and primary progressive forms of MS and is seen as one of the most successful drug launches in pharma history, generating sales of $3.79 billion in 2019 with more growth predicted this year. The post Roche hits back at Novartis with new data for MS drug Ocrevus appeared first on.

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Drugs Sales Doctors Doctor 61

The Pharma Data

OCTOBER 25, 2020

Costume contact lens packaging that claims “one-size-fits-all” or “no need to see an eye doctor” is false, the academy said. People who buy contacts without a prescription have a 16-fold increased risk of developing an eye infection, research shows. Practice good hygiene.

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Bacteria Doctors Doctor Packaging 52

Intouch Solutions

APRIL 7, 2022

There’s no perfect formula, but there are at least five things brand marketers and their agency partners can do to arrive at a campaign that resonates, drives behavior, increases sales, and yes, maybe win some awards. In healthcare, the “holy grail” moment is the discussion between the doctor and patient. Watch their feet.”

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Branding Doctors Doctor Marketing 52