Pharmaceutical Technology

NOVEMBER 1, 2022

FEATURED COMPANIES COMMENDED : • Innovation • Product Launch • Safety VIEW PROFILE COMMENDED : • Business Expansion • Innovation • Investments VIEW PROFILE COMMENDED: • Social VIEW PROFILE. What are Product Launches? The Product Launches category recognises companies that have launched notable new products or services into the market.

Production 130

Production Marketing Manufacturing Vaccination 130

XTalks

JULY 14, 2022

There are certainly a lot of benefits that can come with using this medium, so why not perfect your webinar marketing campaign with professional webinar production services? While you can technically host a webinar without any professional assistance, it is highly recommended that you use webinar production services.

Life Science 98

Life Science Production Marketing Branding 98

Bio Pharma Dive

OCTOBER 13, 2023

Sales of Pfizer's antiviral Paxlovid and shot Comirnaty have been slower than it anticipated, while a shift to the commercial market for the antiviral has been delayed.

Production 339

Production Sales Marketing 339

XTalks

SEPTEMBER 7, 2023

The Dutch brand, founded by Harmen Treep in 2008, recognized the immense gap in the market and created a line of lactase enzyme supplements tailored to cater to the lactose-intolerant community. The team commends this company for creating an innovative product that allows those with lactose intolerance to enjoy baked goods without sacrifices.

Production 105

Production Marketing Branding Sales 105

Medical Xpress

FEBRUARY 10, 2023

A study by the Rutgers Center for Tobacco Studies and the University of Kentucky Markey Cancer Center will help establish policy on the sale and marketing of two different tobacco products recently introduced to the United States market.

Production 74

Production Marketing Sales 74

Pharmaceutical Technology

JANUARY 23, 2023

As such, the SLE and LN marketplace is dominated by generics, and GSK’s Benlysta and AstraZeneca’s Saphnelo are the only drugs that have gained marketing approval specifically for SLE in more than 50 years. In previous years, Benlysta has managed to grow the lupus market in terms of value, having generated approximately $492.9m

Marketing 278

Marketing Production Drugs Trials 278

World of DTC Marketing

APRIL 19, 2022

Before most drugs are launched, much time and effort are spent developing marketing plans and getting approval. However, given the rapid changes in the market and the realization that too many tactics are more hype than reality, fixed marketing plans are a waste of time. This all leads to a new model in DTC marketing.

Marketing 192

Marketing Branding Production Development 192

World of DTC Marketing

MARCH 9, 2021

SUMMARY : DTC marketers are spending tens of millions of dollars on programmatic ads that are full of fraud and have low click-through rates but they have yet to embrace email marketing which has an average click-through rate of 3.43%. The key to effective email marketing is segmentation and personalization.

Marketing 289

Marketing Branding Packaging Packaging 289

Pharmaceutical Technology

DECEMBER 5, 2022

Women’s healthcare company TherapeuticsMD has sign ed agreements for licensing its products to the Mayne Pharma affiliate in the US. Additionally, TherapeuticsMD will grant Mayne the exclusive license to market Annovera in the US. Additionally, TherapeuticsMD will grant Mayne the exclusive license to market Annovera in the US.

Licensing 130

Licensing Licensing Production Marketing 130

Pharmaceutical Technology

MAY 23, 2023

Croda Pharma has entered a strategic collaboration deal with Botanical Solution Inc (BSI) to expedite the production of sustainable pharmaceutical-grade vaccine adjuvant QS-21. Croda Pharma and BSI will share their knowledge to bring QS-21 to market from quillaja Saponaria plant cell culture, which is made from the soap bark tree.

Production 240

Production Vaccination Vaccine Life Science 240

AuroBlog - Aurous Healthcare Clinical Trials blog

NOVEMBER 2, 2022

Care-Keralam, the Ayush cluster in Kerala, will shortly fine-tune its strategies to build ‘Kerala Brand of Ayurveda Products’ for international marketing and to increase the quantity of exports of traditional and herbal drugs from Kerala to global markets.

Branding 100

Branding Production Marketing Manufacturing 100

Bio Pharma Dive

MAY 22, 2023

When pharma manufacturers are racing to bring a new product to market, catastrophic printing errors and mislabeled materials can have a significant impact on timelines and budgets.

Marketing 246

Marketing Manufacturing Production 246

World of DTC Marketing

JANUARY 12, 2022

The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. Scandals, fake followers, bot technologies, and the pandemic crisis converged have put a halt to influencer marketing growth and tarnished the public view of influencers as a whole. bil­lion in 2021.

Marketing 192

Marketing Branding Production Drugs 192

Pharmaceutical Technology

DECEMBER 14, 2022

Harrow has signed a binding agreement to acquire exclusive US commercial rights to five ophthalmic products of Novartis. These products, namely, Ilevro, Vigamox, Maxidex, Nevanac and Triesence, have received approval from the Food and Drug Administration (FDA). Outside of the US region, Novartis will have sole rights to the products.

Production 147

Production FDA Approval Marketing Branding 147

BioSpace

APRIL 15, 2024

The German bio pharma company on Tuesday announced ambitious pipeline plans that include starting 10 new Phase II and III trials over the next 12 to 18 months.

Production 103

Production Pharma Companies Marketing Trials 103

World of DTC Marketing

APRIL 22, 2021

QUICK READ: More TV DTC spots are airing, but DTC marketers are losing the battle between awareness and conversion because of all the noise online. Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost.

Marketing 265

Marketing Doctors Doctor Branding 265

Pharmaceutical Technology

APRIL 27, 2023

The European Commission’s (EC) long-anticipated pharma reform plans in the European Union have finally been unveiled , indicating a focus on improving access to medicines across the bloc while cutting down on market exclusivity. Along with the patent-related changes, the EC is seeking to ease some of the regulatory steps.

Marketing 264

Marketing Medicine Production Clinical Trials 264

World of DTC Marketing

MAY 31, 2022

There’s quite a debate in the CPG world about the investment in digital marketing. However, with pharma brands, online is essential to a successful marketing strategy. Over 95% of people, when hearing about new treatment options, will go online BEFORE asking their doctor for/about the product. They’re not.

Marketing 179

Marketing Branding Pharma Companies Pharma Production 179

Camargo

JANUARY 31, 2020

By identifying the proper product category, we worked with an international company to correctly reposition its drug-device combination product for FDA approval and drive market penetration. The post Combination Product Expertise and Target Market Knowledge Create Commercial Success appeared first on Camargo.

Production 100

Production Marketing FDA Approval Drugs 100

World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. is no more an option but the critical factor to ensure success for any multichannel marketing initiatives. What about telehealth?

Marketing 202

Marketing Pharma Companies Production Drugs 202

Pharmaceutical Technology

FEBRUARY 28, 2023

Dr Reddy’s Laboratories has signed a definitive agreement to buy Australian company Mayne Pharma Group’s US generic prescription product portfolio in a deal valued at approximately $105m. Mayne Pharma’s portfolio to be acquired comprises around 45 commercial products, four pipeline products and 40 approved, non-marketed products.

Production 130

Production Hormones Marketing Medicine 130

Bio Pharma Dive

DECEMBER 6, 2023

The funds are meant to boost Fujifilm’s capacity to manufacture cell therapies, a market it expects to grow substantially in the coming years.

Production 164

Production Manufacturing Marketing 164

World of DTC Marketing

OCTOBER 9, 2020

HERE’S THE PITCH: Guidelines surrounding effective frequency are different by every advertised product. For pharma products, effective frequency is, for example, the frequency at which someone is going to go online to learn more about your product. TV alone is not going to sell your product.

Marketing 139

Marketing Branding Pharma Production Production 139

World of DTC Marketing

APRIL 20, 2022

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. This was especially true with new drugs that have a significant competitive market. The most likely reason to visit a pharma website for HCPs is to download the product label.

Marketing 218

Marketing Drug Trials Drugs Sales 218

Pharmaceutical Technology

APRIL 3, 2023

The European Commission (EC) has granted marketing authorisation for Sandoz’s biosimilar Hyrimoz (adalimumab) citrate-free high-concentration formulation (HCF). The regulatory approval comes after a positive opinion was issued by the European Medicines Agency’s Committee on Medicinal Products for Human Use (CHMP) in January this year.

Marketing 264

Marketing Medicine Packaging Packaging 264

Pharmaceutical Technology

SEPTEMBER 5, 2022

Pharmaceutical companies hold permission to market their products directly to consumers. The direct-to-consumer marketing companies for pharmaceuticals are increasingly moving online as it supports the digitisation of information, enabling patients to take control of their health.

Marketing 130

Marketing Compliance Doctors Doctor 130

World of DTC Marketing

AUGUST 11, 2021

SUMMARY: DTC metrics change by product life cycle and DTC managers usually have to justify their budgets. You should tell a story on the value of your marketing using metrics that senior managers understand. That’s what most DTC marketers believe because management wants concrete results. Never report just raw numbers.

Marketing 143

Marketing Production Clinical Trials Clinical Trials 143

World of DTC Marketing

MAY 17, 2022

Communication and transparency are vital to building trust, which necessitates a shift away from traditional DTC marketing. If pharma is going to leap to a new era of marketing, they have to get to know their audiences. The post A new era of pharma marketing? Let’s back up a second, though. So what does that mean?

Marketing 214

Marketing Pharma Companies Branding Drugs 214

XTalks

JULY 14, 2022

There are certainly a lot of benefits that can come with using this medium, so why not perfect your webinar marketing campaign with professional webinar production services? While you can technically host a webinar without any professional assistance, it is highly recommended that you use webinar production services.

Life Science 52

Life Science Production Marketing Branding 52

STAT News

NOVEMBER 16, 2022

WASHINGTON – The Food and Drug Administration is formally warning multiple companies they must stop selling vapes and other products marketed to young people, including two that STAT highlighted in recent reporting on the industry.

Production 98

Production Marketing Manufacturing Drugs 98

ProRelix Research

NOVEMBER 2, 2023

Although clinical trials provide useful information regarding the efficacy and safety of new drugs, biological products, and medical devices, the information captured through them is not all-encompassing. Limited patient populations, […] The post Post-Marketing Surveillance Strategies appeared first on ProRelix Research.

Marketing 98

Marketing Clinical Trials Clinical Trials Production 98

XTalks

SEPTEMBER 19, 2023

The US Food and Drug Administration (FDA) has issued warning letters to eight companies manufacturing or marketing unapproved eye products that violate federal law. The FDA said the warning letters are part of the agency’s ongoing effort to protect Americans from potentially harmful ophthalmic products.

Production 105

Production Pharmacy Sales Drugs 105

XTalks

OCTOBER 11, 2021

Together, they will bring new mycoprotein and plant-based protein products to the market. has revolutionized the plant protein industry by introducing the Rhiza mycoprotein line, which the company claims is far better than the plant protein isolates used in most plant-based meats on the market today. The Better Meat Co.

Production 105

Production Marketing Protein Branding 105

XTalks

NOVEMBER 29, 2023

In a significant move towards revolutionizing the alternative dairy protein market, cell programming and biosecurity platform Ginkgo Bioworks has joined forces with Vivici BV , an innovative business-to-business (B2B) ingredients startup.

Protein 105

Protein Production Marketing Development 105

BioPharma Reporter

MARCH 19, 2024

With the pharma and healthcare landscape increasingly being shaped by artificial intelligence (AI), the US Food and Drug Administration (FDA) has taken proactive steps to outline a comprehensive strategy for regulating AI in medical products.

Regulation 97

Regulation Production Drugs Marketing 97

FDA Law Blog

MARCH 21, 2024

Instead, many of these actions are essentially claim breach of warranty, in which consumers allege that they would not have purchased products at issue if the presence of PFAS had been more clearly noticed. Those claims are often triggers for plaintiff’s litigation if used with products that contain PFAS. By John W.M.

Cosmetics 64

Cosmetics Production Compliance Regulation 64

XTalks

JULY 7, 2023

Earlier this week, the World Health Organization (WHO) released new guidelines that emphasized the critical role that marketers must play in safeguarding children’s health. The WHO underscored the need for tighter regulations to protect children from the adverse effects of food marketing.

Marketing 97

Marketing Production Regulation Branding 97