My Local Study

MARCH 26, 2024

In the ever-evolving landscape of clinical research, one of the most significant challenges research sites face is patient recruitment. Read more The post Maximizing Patient Recruitment: Introducing Marketing Packages for Every Budget appeared first on MyLocalStudy.com.

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World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. Today there are microsegments of markets, and one message shouldn’t be used for all.

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Pharma Mirror

APRIL 21, 2024

As we delve into the IoT in Healthcare Market Outlook for 2031, the data paints a vivid picture of an industry poised for unprecedented growth and innovation. Fast forward to 2031, and The post Internet of Things (IoT) in Healthcare Market to be Worth USD 648.94 In 2021, the industry was valued at an impressive US$ 91.71

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World of DTC Marketing

JANUARY 4, 2021

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare.

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World of DTC Marketing

JULY 21, 2021

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. The voices in Washington DC are once again calling for a moratorium on DTC marketing but lawmakers need to understand what DTC marketing actually does as upped to what people believe it does. DTC ads raise awareness around health conditions.

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World of DTC Marketing

MAY 17, 2022

Communication and transparency are vital to building trust, which necessitates a shift away from traditional DTC marketing. If pharma is going to leap to a new era of marketing, they have to get to know their audiences. More research is coming out about consumers changing shopping habits because of inflation.

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World of DTC Marketing

APRIL 6, 2022

DTC marketing has evolved. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Paid Media – The most commonly used KPI in marketing is essentially worthless.

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World of DTC Marketing

APRIL 20, 2022

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. This was especially true with new drugs that have a significant competitive market. Will they transform their HCP marketing or stick to dated models?

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ProRelix Research

NOVEMBER 2, 2023

Limited patient populations, […] The post Post-Marketing Surveillance Strategies appeared first on ProRelix Research. Although clinical trials provide useful information regarding the efficacy and safety of new drugs, biological products, and medical devices, the information captured through them is not all-encompassing.

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Cloudbyz

AUGUST 2, 2022

Premarketing drug studies vs Post- Marketing research Premarketing drug studies consist of phase I-III trials, and are represented by pharmacokinetic and pharmacodynamic studies, dose ranging studies, and Randomized Controlled Trials (RCTs). Approximately only 20 % of the drugs that enter phase I are approved for marketing.

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World of DTC Marketing

DECEMBER 3, 2020

Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. Today consumers don’t run to their doctor after seeing a DTC ad, they do their research, and in some cases, the ads actually help them identify potential health problems. What about marketing to doctors?

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World of DTC Marketing

OCTOBER 9, 2020

You need to invest in digital marketing too. DTC marketers should be joined at the hip with their market research people. What I have found is that too many DTC marketers make mistakes by applying generic research to their product categories. Marketing is not science; it’s an art.

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World of DTC Marketing

OCTOBER 26, 2021

The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were. I decided to research why this is happening at a client’s request, and I found two reasons. The post It’s time to get back to basics in <b>DTC</b> marketing.

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World of DTC Marketing

MAY 13, 2021

More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. Manhatten Research Taking The Pulse 2017. Pharma generally needs a small dose of empathy when talking/marketing to physicians. The post Marketing to physicians. But what about online?

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Bio Pharma Dive

MAY 10, 2022

The biotech's Series B round, which kicked off early this year, should be able to fuel its work on "molecular machines" until at least 2024, according to CEO Asit Parikh.

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Drug Discovery World

OCTOBER 17, 2023

The DDW Turning Science into Business Summit, ‘ Cancer research opportunities and advances ’ will feature experts and thought leaders in cancer research, precision medicine and immunotherapy. The post DDW Cancer Research Summit: Strategies to get to market faster appeared first on Drug Discovery World (DDW).

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ECRG Media's Clinical Research Podcast

DECEMBER 13, 2022

Major in Marketing and Do Clinical Research Email me for career consult or resume review or interview preparation at eliteclinicalgroup@gmail.com. Send in a voice message: [link] Major in Marketing and Do Clinical Research Email me for career consult or resume review or interview preparation at eliteclinicalgroup@gmail.com.

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Clinical Research Marketing Research 52

ECRG Media's Clinical Research Podcast

DECEMBER 13, 2022

Major in Marketing and Do Clinical Research. Send in a voice message: [link] Major in Marketing and Do Clinical Research. Email me for career consult or resume review or interview preparation at eliteclinicalgroup@gmail.com. Send in a voice message: [link]

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Clinical Research Marketing Research 52

Pharmaceutical Technology

MAY 22, 2023

The European Medicines Agency (EMA) has accepted and verified Sobi’s marketing authorisation application for a new factor VIII (FVIII), efanesoctocog alfa, to treat haemophilia A patients of all ages. Haemophilia A is a rare genetic disorder in which blood-clotting ability is impaired because of the absence of FVIII.

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Pharmaceutical Technology

DECEMBER 5, 2022

Sanofi has signed an agreement with the Queensland Government in Australia to establish a $190m (A$280m) research facility in Brisbane. The hub will connect Queensland scientists with the teams at Sanofi’s mRNA Centre of Excellence in the US and France, putting them at the front of international vaccine development and biomedical research.

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Pharmaceutical Technology

NOVEMBER 21, 2022

Japan is currently the fourth largest market in the world. Based on GlobalData estimates, the Japanese pharmaceutical market generated JPY9.392 trillion ($67.32 Other contributing factors include the decreasing number of post-market studies and difficulties in primary research and manufacturing.

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WCG Clinical

JULY 7, 2023

Fair market value (FMV) can impact clinical trial budgets at research sites in many ways. In short, fair market value (FMV) is the selling price agreed upon by a buyer and seller, but in the context of clinical trials, FMV is used to determine the appropriate compensation for various goods and services provided by research sites.

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Clinical Trials Clinical Trials Trials Marketing 52

Drug Discovery World

MAY 7, 2024

In this webinar, you will hear from Dr Jill O’Donnell-Tormey, CEO and Director of Scientific Affairs at Cancer Research Institute; Dr Sheila Keating, VP of Immunology at Gigagen; as well as event sponsors Dr Milind Nigam, Leader – Scientific Solutions Consulting at Benchling, and Dr Paola Genevini, Technical Sales Specialist at Bio-Rad.

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Antibody Marketing Gene Therapy Engineer 52

Pharma Marketing Network

JULY 25, 2023

In today’s digital world, partnering with a competent and reliable digital marketing agency is crucial for businesses seeking to enhance their online presence, reach their target audience, and achieve their marketing goals. Additionally, establish a realistic budget that you are willing to invest in digital marketing services.

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Pharma Marketing Network

JULY 19, 2023

The pharmaceutical industry is constantly evolving, and digital technology is playing an increasingly important role in marketing campaigns. In the past, pharmaceutical companies relied heavily on traditional marketing methods such as print ads, TV commercials, and direct mail.

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Pharma Marketing Network

JULY 25, 2023

Traditionally, pharmaceutical companies have relied on demographics to target their marketing efforts. While demographics can be a useful starting point, they are not always enough to create effective marketing campaigns. This can be done through surveys, focus groups, and other qualitative research methods.

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ProRelix Research

DECEMBER 27, 2022

The post USA Clinical Trial Market Size and Opportunities appeared first on ProRelix Research. Clinical trials form the crux of all regulatory decisions regarding any new health intervention such as drugs and medical devices and thus require to be performed with the utmost care […].

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Clinical Trials Clinical Trials Trials Marketing 98

Drug Discovery World

MARCH 26, 2024

Download this exclusive DDW eReport to learn more about: Oncology drug discovery and development: A market overview The technologies and therapeutic approaches that will drive the future of cancer drug discovery Oncology, drug discovery and the potential of organoids The research driving advancements in oncology and recent approvals in the sector The (..)

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Drug Discovery World

APRIL 8, 2024

What you will learn: Where is the opportunity in the mAb market and where is the market heading? What are the main drivers and challenges for the market in the next ten years? The post Where is the opportunity in the therapeutic antibody market? The post Where is the opportunity in the therapeutic antibody market?

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Antibody Marketing Gene Therapy Engineer 59

Pharma Marketing Network

JULY 12, 2023

In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. Patient-centric pharmaceutical marketing is based on the understanding that patients are more than just consumers of drugs. There are a number of ways to create patient-centric pharmaceutical marketing.

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Intouch Solutions

JULY 26, 2023

Payer marketing, reimbursement strategy, payer engagement, market access – whatever term your organization might use, optimizing your brand value and communicating that value to your stakeholders is a vital discipline. Download POV

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Intouch Solutions

JULY 26, 2023

Payer marketing, reimbursement strategy, payer engagement, market access – whatever term your organization might use, optimizing your brand value and communicating that value to your stakeholders is a vital discipline. Download POV

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Drug Discovery World

APRIL 29, 2024

Join DDW for this free event ‘ Where is the opportunity in the therapeutic antibody market? ’, which is co-sponsored by Bio-Rad and Benchling. What you will learn: Where is the opportunity in the monoclonal antibody market and where is the market heading? Register for free now to secure your place.

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Antibody Marketing Gene Therapy Engineer 52

XTalks

DECEMBER 12, 2023

The introduction of White Claw’s new beverage category is the culmination of extensive research aimed at creating the first truly authentic-tasting non-alcoholic drink. White Claw asserted that its 0% alcohol product is unique in the market, offering a premium, complex taste that stands out among non-alcoholic drinks.

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Crucial Data Soutions

MARCH 25, 2024

Non-interventional clinical studies, such as post-marketing, longitudinal, and observational studies, are extremely important for advancing our understanding of healthcare outcomes, The post Comprehensive Data Management for Non-Interventional Research appeared first on Crucial Data Solutions.

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Antidote

JULY 27, 2023

Before any new therapy can be put on the market, it must be tested to ensure its safety and effectiveness, and the research for this process is done through clinical trials.

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Advarra

JULY 26, 2022

As such, we are seeing an uptick in research examining the therapeutic effects of cannabis and its constituents. While there isn’t a significant amount of research on cannabidiol (CBD), it’s easily accessible in the U.S. This can make research challenging, but not insurmountable. Funding Research on Cannabis.

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