Drug Channels

JULY 12, 2022

What’s more, five multi-billion-dollar, for-profit, publicly traded pharmacy chains and PBMs— CVS Health, Walgreens, Cigna (via Express Scripts), UnitedHealth Group (via OptumRx), and Walmart —account for three-quarters of all 340B contract pharmacy relationships with covered entities. Read on for details and my commentary below.

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Drug Channels

DECEMBER 16, 2022

ICYMI, the Health Resources and Services Administration (HRSA) finally got tired of my Freedom of Information Act (FOIA) requests. Fortunately, my 2022 FOIA efforts (described below) extracted purchases by 340B covered entity type for 2015 through 2021. Hospitals accounted for 87% of these skyrocketing 340B purchases.

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Drugs Pharmacy 75

Intouch Solutions

AUGUST 26, 2022

Today, we’re hearing from Jordan Deatherage, Account Director, EVERSANA INTOUCH. . After having my third child, I made the decision to take time off work. I remember saying, I can’t mom the way I want to mom, or job the way I want to job, so I need to choose my family now. . Well, we let them tell it.

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Marketing 52

Intouch Solutions

DECEMBER 7, 2023

Nathan has focused on digital marketing for the past 18 years, working in Account, Media, and Analytics, and has applied this diverse knowledge towards the healthcare space, bringing meaningful and measurable results for brands across a wide spectrum of categories.

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Drug Channels

MAY 24, 2023

For more on PBMs, sign up for my new live video webinar, PBMs and the Battle Over Patient Support Funds: Accumulators, Maximizers, and Alternative Funding , on June 23, 2023, from 12:00 p.m. The Federal Trade Commission (FTC) has recently started investigating these GPOs. to 1:30 p.m.

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Pharmacy Manufacturing Drugs Marketing 94

World of DTC Marketing

DECEMBER 17, 2021

I thought it was me, but I have been talking to my contacts throughout the industry, and they all say that toe focus has moved from helping patients to challenging ROI targets. ” The public has a right to be angry, and pharma should be held accountable.

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Sales Drugs Development Production 209

Intouch Solutions

JULY 29, 2022

Find out what made Caylene Calzone, Senior Account Manager with EVERSANA INTOUCH Seven, leave and return, and what advice she’d offer others! My post-college career was mostly here, and I wanted to see what else was out there. There are days that I see and talk to them more than my own friends and family!

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Marketing 52

Drug Channels

DECEMBER 15, 2023

My topic #9 for 2024: The Battle Over 340B Gets Even Messier. Hospitals accounted for 87% of 340B purchases for 2022. This week, I’m rerunning some popular posts while I prepare for today’s Drug Channels Outlook 2024 live video webinar. Click here to see the original post from September 2023. billion —an astonishing $9.8 billion (+$2.6

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Pharmacy Manufacturing Drugs 82

Intouch Solutions

JANUARY 19, 2024

As Mike Bechtel and Bill Briggs of Deloitte Consultants assert, it’s not so much about what information my organization has, it’s “what do you want to know?” The receipt smelled like a tropical paradise, and my account balance was displayed in banana emojis. Same with choosing use cases for AI.

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Drug Channels

APRIL 12, 2022

One bright spot: consumers will account for an ever-smaller share of drug spending. Speaking of prescription drug payment, be sure to sign up for my new live video webinar, PBM Industry Update: Trends, Controversies, and Outlook , on April 22, 2022, from 12:00 p.m. healthcare spending growth. Will someone tell our elected officials?

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Drugs Pharmacy Marketing 93

Drug Channels

AUGUST 15, 2022

Even better, my Freedom of Information Act (FOIA) request was able to pry out detailed purchases by covered entity type. Hospitals accounted for 87% of these skyrocketing 340B purchases. The data tell a familiar story. For 2021, discounted purchases under the 340B program reached a record $43.9 billion —an astonishing $5.9

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Drugs Pharmacy 92

Intouch Solutions

AUGUST 4, 2023

.” – Senior Account Director “The quarterly FAQ is insightful and offers an opportunity to voice questions and get answers from leadership!

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Marketing 96

World of DTC Marketing

JUNE 24, 2021

It turns out that after all these years, traditional TV viewing (over-the-air and cable) account for about 2/3 of all TV viewing and streaming accounts for only about 25%. Despite all the hype about Netflix, it accounts for about 2% of TV viewing” Data for Pharma indicates that 76% of DTC budgets go to TV.

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Doctors Doctor Production Drugs 165

World of DTC Marketing

MARCH 21, 2022

Before and after the onset of the COVID-19 pandemic, Behavioral Health accounted for the most significant share of telehealth visits. In my opinion, this is an excellent report. On average, in 2021, 57.9% of telehealth visits were attributed to Behavioral Health diagnoses. 2wo : Post-pandemic telehealth supply exceeds consumer demand.

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World of DTC Marketing

APRIL 6, 2022

Those DTC managers who use the exact roadmap will waste a lot of money when accountability is increasing. When I submit my creative brief to a client, there is a page headline “what do we know about our target audience and caregivers?” DTC marketing has evolved. Challenge #1 – DIGITAL MARKETING.

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Marketing Sales Pharma Companies Doctors 196

Pharmaceutical Technology

DECEMBER 16, 2022

Sustainability, referred to as environmental, social and governance (ESG), is an increasingly important concern for businesses; worldwide, the public is demanding action and accountability from the pharmaceutical industry.

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Manufacturing Pharma Companies Drugs Development 162

Drug Channels

JUNE 13, 2023

Patient assistance funding accounts for a significant portion of gross-to-net differences. Learn about the future of these programs during my upcoming live video webinar, PBMs and the Battle Over Patient Support Funds: Accumulators, Maximizers, and Alternative Funding , on June 23, 2023, from 12:00 p.m. to 1:30 p.m.

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Branding Drugs Manufacturing 81

Triage Cancer

SEPTEMBER 10, 2020

When can I request my medical records? Will my unpaid bills affect my ability to retrieve my medical records? How much is it to request a copy of my medical records? In what formats can I receive my medical records? After I request my medical records, how soon should I expect to receive them?

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Intouch Solutions

NOVEMBER 11, 2022

Find out what made Lou Drews, Group Account Director with EVERSANA INTOUCH Seven venture back and the skills she’s picked up along the way. I knew that in order to continue growing in my marketing career, I needed to get some other projects under my belt that were outside of digital.

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Marketing 52

World of DTC Marketing

SEPTEMBER 15, 2021

My doctor’s office recently sent me an email that they had plenty of telehealth appointments available for patients who didn’t want to come to the office. North America accounts for 67% of bad bot traffic, followed by Europe (22%) and Asia (7.5%). No one message will do this, however.

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Doctors Doctor Production Pharma Companies 199

Drug Channels

MARCH 8, 2023

The largest 15 pharmacies accounted for more than 75% of total dispensing revenues from retail, mail, long-term care, and specialty pharmacies. Find out at my upcoming live video webinar, Discount Cards, Cost-Plus Pharmacies, and PBMs: Trends, Controversies, and Outlook , on March 31, 2023, from 12:00 p.m. to 1:30 p.m.

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Pharmacy Marketing Drugs 88

World of DTC Marketing

MARCH 28, 2022

Some days I don’t want to ride, but I understand the importance of exercise to my body. Millennials, who now account for the largest share of the U.S. The ethical and moral questions become “should people who are obese or drink alcohol pay more for their health insurance? I make the time to exercise via bike riding.

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Drug Channels

JULY 11, 2023

Consistent with our previous research, five multi-billion-dollar, for-profit, publicly traded pharmacy chains and PBMs— CVS Health, Walgreens, Cigna (via Express Scripts), UnitedHealth Group (via OptumRx), and Walmart —account for 75% of all 340B contract pharmacy relationships with covered entities. d/b/a Drug Channels Institute.

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Pharmacy Marketing Manufacturing Drugs 55

pharmaphorum

MARCH 8, 2022

Darina Shopova (DS): My first job, in 2005, was as a structural CAD engineer in my home country of Bulgaria. Dr Doina Ionescu (DI): After completing my PhD in physics at the University of Southampton, I joined Merck as a research scientist in 1998. And I’ve always spoken my mind since then.

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Life Science Engineer Scientist Doctors 98

pharmaphorum

MAY 14, 2021

Clark said: “After an amazing ten years leading CHC as its Managing Director, I am now very much looking forward to supporting our further success and development in my new role as chairman. Debleu joined CHC in 2018 as a senior account director and leads the agency’s largest accounts.

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Intouch Solutions

MARCH 21, 2022

One way we do this is through our Account Incubator program for entry-level marketers. It also really trains and mentors new individuals who are interested or just curious about the pharma account path, and we are lucky to have a program that facilitates a lot of these early trainings and learnings!” Check out our brief Q&A.

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Marketing Branding Development Drugs 52

Intouch Solutions

OCTOBER 1, 2021

Check out our Q&A with Michaela Bradshaw, an account director in Kansas City. My family. I loved my job, clients, and most importantly my team. I want my professional work to help make life better or a bite easier for someone else. What influenced you to leave? I n your opinion, what differentiates Intouch?

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Development 52

World of DTC Marketing

DECEMBER 23, 2020

The first question that any DTC marketer needs to answer is, “how big is my audience?” Is it covered by my insurance? These are all potential disruptions to DTC marketing that have to be taken into account. Is TV the best channel? That belief is out the window. Today people go online to learn more about the drug.

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Doctors Doctor Drugs Marketing 249

Drug Channels

SEPTEMBER 15, 2020

Last Friday, The Wall Street Journal published my opinion piece: The Federal Program That Keeps Insulin Prices High. My arguments will be familiar to regular readers of Drug Channels. Note that my commentary focuses primarily on hospitals, which account for the vast majority of 340B program sales.

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Pharmacy Insulin Sales Drugs 52

World of DTC Marketing

JULY 20, 2020

2wo: Pharma DTC marketers are not holding their online agencies accountable when it comes to paid search. I must have bit my lip five times because the money being wasted was enormous. 1ne : Research has continually shown that online health seekers prefer organic search results to paid search. However, it easier for agencies.

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World of DTC Marketing

JULY 30, 2021

Many clients ask me why this matters, and my answer is always the same. I have found that smaller agencies tend to be more responsive to clients’ needs and only one point person for the account. Here are some of the things I learned in working with digital agencies at pharma. 1ne: How big are they?

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Branding Pharma Companies Development Marketing 286

Drug Channels

DECEMBER 16, 2020

I'll share my thoughts on the latest developments during this Friday's webinar. In the meantime, please enjoy my op-ed from September, which focuses on how 340B warps *prescription* prices (not drug list prices) and patient out-of-pocket costs. My arguments will be familiar to regular readers of Drug Channels.

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Pharmacy Insulin Manufacturing Drugs 52

Intouch Solutions

OCTOBER 28, 2022

My family and I celebrate with common traditions such as performing rituals and prayers, lighting diyas (clay lamps), and decorating our home with marigold garlands and the entrance with rangoli (crushed and colored chalk designs).”. Senior Developer Shefali Shrungarpawar says, “It’s the best time of the year.

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Development 52

Intouch Solutions

OCTOBER 15, 2021

I’ll say there were two driving factors in my initial decision to leave Intouch: 1) In my younger years, naively, I wanted to work on the “sexier” things outside of healthcare and pharma advertising and get some CPG (consumer packaged goods) experience under my belt. What influenced you to leave?

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Packaging Packaging Production Marketing 52

ACRP blog

MARCH 28, 2024

My goal is to support all stakeholders in making decentralized studies happen—increasing access to patients and furthering our efforts in diversity.” In addition, there has been a lack of practical, real-life experiences to learn from.” Sponsors have often tended to have preferred technologies that sites are asked to use.

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Clinical Trials Clinical Trials Trials Regulation 59

ACRP blog

NOVEMBER 13, 2023

I may as well have been managing 75 accountants for all the more I touched data science,” she says. I get to practice my craft, which is my true love: data science,” she says of her current specialty in data-oriented oversight of contract research organizations. The role was nothing but resource and profit and loss management.

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The Pharma Data

MAY 14, 2021

I was tired of using hair dyes…not only because they were TOXIC but also, after it wore off my hair looked even MORE gray than before… I wanted to Break Free of the Trap that chemical hair dyes had on my life. I Was About to Settle For My Aging Appearance. My Friends – IT’S TRUE. Tommy Mizrahi.

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Production Research Vaccination Vaccine 52