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COVID-19 and the digital pharma marketing revolution

pharmaphorum

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications.

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To help solve patient distrust in pharma, industry collaboration is key

pharmaphorum

Pharma companies are now household names, having been thrust into the public’s consciousness after dominating the headlines through the pandemic. Therefore, harnessing this new collaborative approach could be the best way to strengthen trust in pharma. The past two years have shone a spotlight on the UK life sciences industry.

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What we’re expecting in 2021, and beyond…

pharmaphorum

Life sciences companies need to rethink their customer engagement paradigms in light of changing customer preferences. Pharma companies will need to continually rethink what works and not be afraid to experiment with solutions they’ve never tried before. As such, reps will need to be reskilled.

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Hollywood and the Metaverse’s effect on pharma’s content

pharmaphorum

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses. About the author.

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European Commission vs Big Pharma, or profit vs access?  

Drug Discovery World

The commission is looking to put more pressure on pharma companies to report such shortages, and to offer a drug’s marketing authorisation to another company before withdrawing it from the market. She also does not believe that the problems with Europe’s medicines can be solved with regulation.

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Pricing, Profits and Progress: Pharma’s Post-COVID Priorities

pharmaphorum

If pharmaceutical companies’ steady price increases are wholly due to limitless greed or thirst for revenue growth, this certainly is not proven by the actual, factual financial results for these same companies. These payers are best defined as entities that pay for or reimburse pharmacies for drugs dispensed to covered patients.

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Pharma By The Numbers: A Retrospective Look at the Industry and 20 Years of Xtalks History

XTalks

While not a record-breaking deal at $17 billion, the buyout strengthened Pfizer’s injectables business unit with the company reporting an 11 percent increase in revenue the following year. More potential patients equal more prescriptions which equals higher sales and bigger profits.