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Delhi HC grants 10 days’ time to Govt to file counter affidavit on petitions against ban of 14 FDCs

AuroBlog - Aurous Healthcare Clinical Trials blog

The Delhi High Court has granted ten days’ time to the Government of India and the nation’s drug regulator to file a counter affidavit on the petitions filed by almost 28 pharma companies against the order prohibiting manufacturing, distribution and sale of 14 FDCs licensed prior to the year 1988, in the beginning of June. […]

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What can pharma marketing learn from other regulated industries?

pharmaphorum

In this article Joanna Carlish, managing director of financial services at Tag Americas , and Robb DeFilippis, Tag Americas’ managing director, life sciences, go head-to-head to discuss marketing within a regulated industry. Sales calls that now have to start with a phone call are supported by digital and social content straightaway.

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Biogen continues to sink

World of DTC Marketing

.” To me, an enormous warning flag went up when the VP of Market Access was on a call with the commercial organization (sales). At 99% of pharma companies, that's a huge no-no. ” To me, an enormous warning flag went up when the VP of Market Access was on a call with the commercial organization (sales).

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Passing the trash

World of DTC Marketing

I’ve seen some new energy and thinking taking root in some big pharma companies. Still, I’m also seeing some recycled executives show up at other companies when they should have been removed permanently from the industry. John worked for a division of a major pharma company in Cambridge.

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Patient-Centricity: Evolving Digital Communication in Pharma

Pharma Marketing Network

In this article, we will explore the concept of patient-centricity, its impact on digital communication in pharma, the benefits it brings, and the challenges it presents for pharma companies. Benefits of Patient-Centricity The shift to patient-centricity has many benefits for both patients and pharma companies.

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COVID-19 and the digital pharma marketing revolution

pharmaphorum

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications.

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3 Ways Video Keeps Reps and HCPs Connected and Engaged

Pharma Marketing Network

The healthcare industry is no exception, and for pharma sales reps engaging with healthcare professionals, human connection is key. The video creation ideas below can be immediately executed and could potentially make a huge difference for your sales team and between your reps and HCPs. HCP Patient Education.

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