Pharma running online ads on vaccine misinformation sites
World of DTC Marketing
FEBRUARY 19, 2021
NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. The problem is that agencies have become lazy, and programmatic offers them a chance to make a lot of money without much work than manually choosing sites that fit the audience. How much is enough?
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