Remove tag audience
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Pharma running online ads on vaccine misinformation sites

World of DTC Marketing

NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. The problem is that agencies have become lazy, and programmatic offers them a chance to make a lot of money without much work than manually choosing sites that fit the audience. How much is enough?

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Are You Ready for GA4? Enhancements for Measuring Engagement

Intouch Solutions

Based on this new metric and way of reporting, it is vital to partner with a tagging solutions expert to successfully tag the site that follows the GA4 event structure model. Events – Event Name and Detail replaces Event Category, Action, and Label.

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Grand Rounds February 2, 2024: Strategies for Improving Public Understanding of FDA and the Products It Regulates…Why Should We Care, and What Might We Do? (Susan C. Winckler, RPh, Esq)

Rethinking Clinical Trials

The government is not the communicator to reach these group, so we asked if there are opportunities for trusted groups or messengers to reach these audiences. Will the strategies pierce the veil of misinformation with these groups?

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What can pharma marketing learn from other regulated industries?

pharmaphorum

In this article Joanna Carlish, managing director of financial services at Tag Americas , and Robb DeFilippis, Tag Americas’ managing director, life sciences, go head-to-head to discuss marketing within a regulated industry. Joanna Carlish, managing director, financial services, Tag Americas. Virtual connections. Joanna Carlish.

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Scientists and medics turn to TikTok to reassure public on vaccine safety

pharmaphorum

The social media platform, which allows users to share short and often frivolous video clips, has a growing number of experts using it to communicate important information to a broad audience, and particular teenagers and young adults.

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Preview of Pharma Commercials at Super Bowl 2024: From Touching Down with TUMS to Tackling Menopause

XTalks

While direct-to-consumer (DTC) TV advertising remains a mainstay marketing strategy in pharma, ads have mostly been relegated to evening hours during certain programs for older audiences. Genevieve Neal-Perry Discusses New Trial Data for Astellas’ Menopause Drug Fezolinetant (Veozah) – Xtalks Life Science Podcast Ep.

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Grand Rounds September 29, 2023: Navigating the Use of Patient-Reported Outcomes in Research and Practice: The PROTEUS Consortium (Claire Snyder, PhD; Norah Crossnohere, PhD; Anne Schuster, PhD)

Rethinking Clinical Trials

This question gets at the importance of tailoring presentations for the intended audience. Learn more Visit the PROTEUS Consortium Discussion Themes -Can you explain why the error bars and P values are not on some of the graphs in the presentation? We are pursuing funding.