Remove tag brand-planning
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Chocolate Shortage Looms Ahead of Easter 2024

XTalks

However, she emphasized, “Our strong marketing plans, innovation and brand investments will drive top-line growth and meet consumers’ evolving needs.” Despite these challenges, companies like Hershey remain optimistic, focusing on marketing, innovation and brand investments to drive growth.

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Are You Ready for GA4? Enhancements for Measuring Engagement

Intouch Solutions

So, are you ready to migrate to G4A to focus more on user engagement with your brand? Now is the time to prepare, learn about the changes and pivot the way you’re tracking brand ROI. Events – Event Name and Detail replaces Event Category, Action, and Label.

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How COVID-19 Changed Food Sampling in Retail and At Home

XTalks

But now that restrictions are loosening, more and more retail settings are offering food samples once again — an encouraging sign for smaller brands that rely on it to get its products into the hands of consumers. . This was disappointing for consumers, but even worse for small and emerging brands. .

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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. Analysing the world of digitally-native brands highlights three standout ways in which parts of their approach could be brought to the pharmaceutical world. Be more agile .

Branding 118
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Risk-sharing agreements are growing at a rate of 24%

Pharmaceutical Technology

This is not the first treatment to come with a high price tag. Partly in response to such drugs, risk-sharing agreements (RSAs) have increased in popularity and aim to mitigate the risks of including high-cost drugs on reimbursement lists and healthcare plans.

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Brave Robot Launches Plant-Based, Climate-Friendly Cake Mix

XTalks

California-based The Urgent Company recently unveiled a plant-based, climate-friendly cake mix under the company’s Brave Robot brand. The release of the cake mix comes just weeks after Perfect Day secured another $350 million from a Series D funding round led by the Canada Pension Plan Investment Board and Temasek Holdings.

Protein 98
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Revolutionizing Medicine and Public Health: The Emergence of Big Data in Healthcare

Roots Analysis

Not only in healthcare, but various industries have also adopted big data to enhance their capabilities, improve customer experiences, and strengthen their brand reputation, thereby contributing to overall growth of the company. It is loosely arranged into categories using meta tags.