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Can gene therapies for haemophilia defend their high price tags?

Pharmaceutical Technology

Known by the brand name Roctavian, BioMarin’s haemophilia A therapy valoctocogene roxaparvovec could be fairly priced in the range of $1.95–1.96 million price tag. The post Can gene therapies for haemophilia defend their high price tags? million, the think tank concluded in its updated evaluation. million ($1.8

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Walmart Introduces bettergoods, a New Private Label Brand

XTalks

In an ambitious move set to redefine grocery shopping, Walmart announced the launch of bettergoods, its most significant private label brand introduction in two decades. This new brand aims to make sophisticated, chef-inspired food products accessible and affordable, catering to the evolving tastes and demands of today’s consumers.

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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. Analysing the world of digitally-native brands highlights three standout ways in which parts of their approach could be brought to the pharmaceutical world. Be more agile .

Branding 123
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Applied DNA Receives Purchase Orders Totaling $1.6 Million to Tag Textile Fibers

BioTech 365

Million to Tag Textile Fibers Applied DNA Receives Purchase Orders Totaling $1.6 Million to Tag Textile Fibers – Company Progressing Textile Projects Representing New Commercial Opportunities Catalyzed by Brands and Suppliers Prioritizing Their … Continue reading →

DNA 52
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Pharma running online ads on vaccine misinformation sites

World of DTC Marketing

SUMMARY: More than 42,000 programmatic ads from 4,315 brands are running on websites spouting misinformation about the vaccine and COVID over the past year. Brands don’t often have power over where their programmatic ads are appearing online, due to third-party vendors. When will pharma stop using programmatic online ads?

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What are McDonald’s Boo Buckets? + Why Campbell’s Acquired Rao’s Sauce – Xtalks Food Podcast Ep. 133

XTalks

Also in this episode, Sydney talks about Campbell’s acquisition of Rao’s sauce owner Sovos Brands for a staggering $2.7 Since 1992, Rao’s has become the leading brand of high quality pasta and pizza sauces, but its offerings also include dry pastas, soups and frozen entrées.

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Smart pharmaceutical and healthcare labels: Lets trace medicines from its origin

Roots Analysis

It is worth noting that smart labels contain a transponder code which can be read by sophisticated devices, including radio frequency identification device (RFID) tags and near-field communication (NFC) chips. While most smartphones can read NFC chips, RFID tags can only be read by specialized receivers.