Pharma running online ads on vaccine misinformation sites
World of DTC Marketing
FEBRUARY 19, 2021
SUMMARY: More than 42,000 programmatic ads from 4,315 brands are running on websites spouting misinformation about the vaccine and COVID over the past year. Included in the programmatic ad errors is Pfizer, who developed a leading COVID vaccine. When will pharma stop using programmatic online ads? How much is enough?
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