World of DTC Marketing

MAY 31, 2022

There’s quite a debate in the CPG world about the investment in digital marketing. With all the misinformation on social media around health, one could certainly see why more people are online health seekers. They’re going online to learn about side effects, costs, and benefits. They’re not.

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World of DTC Marketing

OCTOBER 25, 2021

SUMMARY: One definitive trend to emerge from the pandemic is that more people are becoming healthcare consumers. Patients have wanted this for a long time. While some contain information that’s irrelevant to most patients, others have information that can be valuable, such as ads for supplements and moisturizing creams.

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Containment Branding Pharmacy Production 257

World of DTC Marketing

AUGUST 8, 2022

The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. Today patients and caregivers want to know more about the product’s side effects and cost, and they also want to hear from current patients.

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Branding Marketing Production Doctors 226

World of DTC Marketing

DECEMBER 7, 2020

With the significant growth of telehealth, we need to understand that telehealth is a component of two broader digital health strategies: ensuring that care is delivered in the right setting and creating a great patient experience through a “digital front door.”. It’s hard to talk to your doctor about certain health issues.

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Doctors Doctor 245

World of DTC Marketing

APRIL 9, 2021

QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. ” – Patients were sharing experiences of switching to, or starting, prescription drugs. ” 2wo: “Try this.”

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Drugs Marketing 294

World of DTC Marketing

SEPTEMBER 18, 2020

IN SUMMARY: According to a Takeda Oncology report “for people diagnosed with multiple myeloma, there can be an abundance of information, which can lead to confusion around the next steps in their diagnosis and treatment plan. This is an opportunity to make a difference.

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Production Engineer Doctors Doctor 259

World of DTC Marketing

DECEMBER 1, 2020

Walk into any corporate pharma HQ, and you’re likely to see a mission statement that’s pure b t about how patients come first. We all know that Wall Street and sales come well before patients. In the past, pharma product websites had a huge effect on whether a patient asks for an Rx. Want proof?

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Pharma Production Pharma Companies Sales Production 186

World of DTC Marketing

JULY 5, 2022

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. A study of one million people has found that physical inactivity costs the global economy $67.5 A study of one million people has found that physical inactivity costs the global economy $67.5

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Doctors Doctor Production Pharma Production 200

World of DTC Marketing

FEBRUARY 15, 2021

million people have some form of asthma , and 15 percent of these people have severe asthma that is difficult to control with standard medications. In the population as a whole, eosinophilic asthma is rare, affecting only 5 percent of adults with asthma or about 1.2 million people. an estimated 25.7

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Doctors Doctor Branding Production 205

World of DTC Marketing

FEBRUARY 3, 2021

It’s reshaping the company to once again focus on patients instead of profits. We started with research to uncover the needs and wants of current cancer patients (NSC lung) and caregivers. ” All over pharma DTC, people and agencies are coming to senior pharma managers with great, patient-driven ideas.

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Branding Marketing Sales Research 187

XTalks

FEBRUARY 23, 2024

Rare Disease Day is a global observance held on the last day of February each year that is aimed at raising awareness among the general public and decision-makers about rare diseases and their impact on patients’ lives. In many cases, rare diseases are severe, chronic and life-threatening.

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Clinical Trials Clinical Trials Genetics Trials 103

World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Let’s be clear about pharma product websites. Some are, but most aren’t.

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Doctors Doctor Production Marketing 296

Rethinking Clinical Trials

APRIL 18, 2023

There are many hypothesized causes that may co-exist in the same patient, such as persistent virus or antigens, reactivation of other viruses, uncontrolled immune responses, damage to a wide range of organs and tissues, and injury to blood vessels and abnormal blood clotting. It’s all over the place. No, there are no signs PASC is going away.

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Clinical Trials Clinical Trials Trials Immune Response 219

World of DTC Marketing

JUNE 20, 2022

Pharma DTC marketing is unique, and drug marketers need to think more about the journey from awareness to requesting an Rx. In addition, the patient journey is different for each product category and audience. The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight.

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Marketing Drugs Production Pharma Production 210

World of DTC Marketing

DECEMBER 23, 2020

According to a study in the Journal for American Board of Family Medicine “respondents (76%) said they were likely to ask a health care provider about advertised drugs; 26% said they had already done so. 2wo: Consumers are not blindly going to ask for/about an advertised drug. Today people go online to learn more about the drug.

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Doctors Doctor Drugs Marketing 249

World of DTC Marketing

FEBRUARY 1, 2021

Pharma could do something about this by simply uniting to make it easier for patients who can’t afford their medications to get them free or at little cost. OK, I will be the first to admit that pharma has problems and has not put patients first, but the reality is that the pharmaceutical industry is a business.

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Drugs Sales 180

World of DTC Marketing

JULY 26, 2022

Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. We also have to ponder the number of people who need more tests and coordination of medical records between HCPs. 3hree: What does this mean for patient data? 4our: Can HCPs trust patients?

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Doctors Doctor Pharmacy Marketing 283

World of DTC Marketing

OCTOBER 27, 2021

SUMMARY : DTC message development and use is the most essential action to get patients interested in your product, but it can’t be based on unrealistic patient behavior modifications. “Don’t promise results that most patients will never see.”

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Production Clinical Trials Clinical Trials Development 216

World of DTC Marketing

DECEMBER 29, 2021

Twitter is filled with angry people who can’t get Wegovy due to product shortages. Wegovy can indeed help patients lose weight, but it requires that users adhere to a diet and exercise. Wegovy can indeed help patients lose weight, but it requires that users adhere to a diet and exercise.

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FDA Approval Production Drugs 191

World of DTC Marketing

FEBRUARY 3, 2022

The way people make treatment decisions is changing because of COVID. While the Internet provides a wealth of online health information, it can also confuse people looking for information. DTC marketers need to listen to what people ask about treatments on websites like Google Trends. What do they read?

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Marketing Pharma Production Production Doctors 247

World of DTC Marketing

AUGUST 10, 2021

SUMMARY : Falsehoods have been shown to spread faster and farther than accurate information, and research suggests that misinformation can have negative effects in the real world, such as amplifying controversy about vaccines and propagating unproven cancer treatments. You have only a few minutes t get and hold their attention.

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Production Pharma Companies Doctors Doctor 180

World of DTC Marketing

MARCH 6, 2022

Digital health companies aim to address the numerous health care challenges, including poor patient engagement, communication gaps between patients and providers, lack of longitudinal data, inconvenience of care delivery, and insufficient clinical decision support for providers and patients. What about patients?

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Production Doctors Doctor Branding 244

Pharmaceutical Technology

APRIL 27, 2023

Established in 2011, the CDF is a source of funding to increase patient access to cancer drugs in the UK. Up to 600 people in the UK each year are expected to benefit from the two therapies. More than 500 people each year in the UK are expected to be eligible for this treatment.

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Gene Therapy Gene Clinical Trials Clinical Trials 147

STAT News

MARCH 29, 2023

Twenty years ago, virtually all people seeking genetic testing were individuals diagnosed with diseases possibly linked to their genetic makeup. Today, millions of people order genetic tests to learn about their ancestry, as well as to understand what their genes say about their future health. The opportunity?

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DNA Genetics Gene 105

World of DTC Marketing

AUGUST 6, 2021

About two out of five American adults are obese, according to the CDC. Only 23% of people get enough exercise and only one in ten eats enough fruit and vegetables, says the CDC. When patients receive written health communication materials that don’t match their reading level, patient education is not effective.

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Drugs Research 270

Rethinking Clinical Trials

JULY 13, 2023

Adrian Hernandez At the NIH Pragmatic Trials Collaboratory Steering Committee Meeting in May, we interviewed Dr. Adrian Hernandez about how to better promote data sharing. One of the first steps to improving data sharing is to increase patient understanding and encourage participation.

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Trials Research Clinical Trials Clinical Trials 130

Pharmaceutical Technology

DECEMBER 27, 2022

Our response to the worldwide pandemic evolved over time, and so did the needs of the sector and the people relying on healthcare companies to deliver solutions. As our understanding of this neurodegenerative disorder continues to grow, Akosua wrote about how biomarker research could support drug development in this area.

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Clinical Trials Clinical Trials Trials Vaccination 306

World of DTC Marketing

DECEMBER 21, 2020

I keep talking to pharma old-timers who talk about the “good old days” of working in an industry when sales, and profits, were instrumental in every decision we made. To me, it’s been very hard to listen to patients in focus groups talk about MS, depression, and other health issues.

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Pharma Companies Sales Marketing Vaccination 180

World of DTC Marketing

JANUARY 12, 2022

People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions, but does this apply to prescription drugs? ” Can influencers persuade people to ask for Wegovy? Influencers have already been talking about pharma.

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Marketing Branding Production Drugs 192

World of DTC Marketing

MARCH 28, 2021

IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. They need to recognize that this is a disease like diabetes or any other disease they are treating people for.” billion per year!

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Doctors Doctor Medicine Production 250

NPR Health - Shots

JULY 22, 2022

The CDC confirmed that a patient in New York has contracted polio, the first U.S. But most people shouldn't be concerned about contracting the virus because of high vaccination rates. case since 2013. Image credit: Uncredited/AP)

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Vaccination Vaccine 133

Velocity Clinical Research

APRIL 29, 2024

Velocity’s ongoing goals are to share best practices, identify and address shortcomings, and bring as many perspectives and viewpoints to the table as possible to advance clinical trials and deliver vital new drugs and treatments to patients quicker. Put a face on clinical trials by emphasizing real stories about real people.

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Clinical Trials Clinical Trials Trials Clinical Research 52

STAT News

DECEMBER 8, 2022

Doctors across the country, especially those in primary care, have been up in arms about Medicare’s proposed cuts in reimbursement that are scheduled to go into effect on January 1. Read the rest…

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Doctors Doctor 143

World of DTC Marketing

MARCH 18, 2021

SUMMARY: The FDA wants to look at how certain brand names affect consumer and health care providers’ perceptions about the efficacy and the medical conditions for which they’re indicated. This is just another example of how clueless the FDA is regarding patient behavior and prescription drugs. The post Dear FDA: WTF?

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Branding Pharma Companies Pharma Production Drugs 180

World of DTC Marketing

DECEMBER 15, 2020

According to Deloitte the newly skilled at videocalling includes tens of millions of people over age 65, who visit doctors more frequently than younger individuals. Compared with the overall population in these 20 states, DTC telemedicine patients were more likely to live in urban areas (85.0% vs 75.4%; P ?<?.001)

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Doctors Doctor Branding Marketing 309

World of DTC Marketing

JUNE 24, 2021

Pharma TV ads drive people online to search for more information. Patient behavior has changed during the pandemic as Google has shown that more are going online for health information. Patient behavior has changed during the pandemic as Google has shown that more are going online for health information.

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Doctors Doctor Production Drugs 165

World of DTC Marketing

DECEMBER 22, 2021

While there is usually a dropoff in visiting doctors during the holidays, most see a significant decrease in patient visits. ” Healthcare professionals see an increase in delayed cancer diagnosis and treatments universally, especially among low-income people of color. Many patients are shunning hospitals and clinics.

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