World of DTC Marketing

MARCH 29, 2021

Many people are going online for health information as the Internet has become cluttered with misinformation. First, some complained about the side effects of being tired all the time, and others said it made them feel “weird.” ” Where was the brand’s response? Nowhere to be found.

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pharmaphorum

JANUARY 17, 2023

Finland’s Institute for Health and Welfare (THL) has temporarily discontinued use of its official account on Twitter, saying it has become increasingly concerned about misinformation and conspiracy theories being perpetuated on the social media platform. Lilly is reported to have axed its advertising on Twitter as a result.

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World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. While the population is more worried about COVID, they are killing themselves by overeating processed food and not getting any exercise.

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XTalks

SEPTEMBER 7, 2023

In this episode of the Xtalks Food Podcast, Sydney talks about Intoleran, a beacon of hope for those troubled by lactose. Also in this episode, Sydney talks about why leading US plant-based food companies are considering the formation of a coalition to counteract successful marketing strategies like The Incredible, Edible Egg and Got Milk?

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The Pharma Data

DECEMBER 18, 2020

A new study found that the more a person turned to social media as their main source of news, the more likely that person was to believe misinformation about the COVID-19 pandemic. Levels of worry about the coronavirus amplified people’s belief in that misinformation. There was no evidence for this.

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pharmaphorum

MAY 16, 2022

Adele Waugaman, senior digital health coordinator of the COVID-19 response at the United States Agency for International Development (USAID), tells us what the agency focuses on to strengthen digital health infrastructure globally and improve and expand healthcare access. Digital Strategy and Digital Health Vision.

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Rethinking Clinical Trials

JULY 18, 2023

Natalia Morone In an interview at the annual NIH Pragmatic Trials Collaboratory Steering Committee meeting, Dr. Lynn DeBar and Dr. Natalia Morone had a conversation about sharing trial results with participant partners. Both also participated in a discussion session about the challenges and value of results dissemination.

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World of DTC Marketing

JANUARY 11, 2021

Whose responsibility is it to ensure that health information, for example, online is accurate and doesn’t lead to bad patient decisions? Pharma has an opportunity to help clarify misinformation via a content and personalization strategy. ” and my response would be, “why not?”

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XTalks

APRIL 7, 2021

How can online misinformation be better combatted and are stricter actions on the part of social media networks needed? Ayesha also talks about the latest clinical trial results for Pfizer/BioNTech’s COVID-19 vaccine. Read the full articles here: Disinformation Dozen: The Anti-Vaxxers Behind Most Social Media Misinformation.

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XTalks

MARCH 31, 2021

A new report from the Center for Countering Digital Hate (CCDH) and Anti-Vax Watch has identified 12 individuals, dubbed the “Disinformation Dozen,” as being responsible for spreading up to 65 percent of all online anti-vaccine information. The Disinformation Dozen includes influential anti-vax leaders such as Robert F. Kennedy Jr.,

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Drug Discovery World

NOVEMBER 9, 2022

Researchers are concerned about the challenges of greater public interest in scientific research, but most believe it has never been more important for them to engage in debate, a new survey has revealed. . The post Researchers worried about public scrutiny after the pandemic, survey finds appeared first on Drug Discovery World (DDW).

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XTalks

JULY 14, 2021

In a press briefing on Monday, the World Health Organization (WHO) responded to questions about COVID-19 vaccine boosters that led to a flurry of misleading headlines in the media about the “dangers” of mixing and matching vaccines. Related: Disinformation Dozen: The Anti-Vaxxers Behind Most Social Media Misinformation.

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World of DTC Marketing

JUNE 30, 2021

However, most industry trade magazines are, of course, afraid to say anything negative about a potential advertiser. It’s a business whose only responsibility is shareholders and the balance sheet. They have researched The Who, what, and why of the drug’s approval, and everyone in the industry should be outraged.

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World of DTC Marketing

AUGUST 25, 2021

SUMMARY: There is a huge issue that’s challenging DTC marketers: online health misinformation. We also see a decline in trust in social media posts about branded prescription drugs. 2wo: What about drugs in the early stage of their lifecycle? – Awareness within your target audience needs to be measured continually.

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XTalks

SEPTEMBER 1, 2023

In response to Big Ag’s strategies, Beyond Meat rolled out a campaign that subtly highlighted its commitment to farmers and countered misinformation surrounding plant-based proteins. Crafting a Counter-Narrative Some express reservations regarding the coalition’s viability.

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Worldwide Clinical Trials

JUNE 15, 2022

Further, some patients are still hesitant to go into the clinic, and the prevalence of misinformation from the pandemic has led to greater concerns about therapies like gene therapies and the impact they fear it will have on their RNA/DNA. It’s also easier on sites, who have one point of contact for all their needs.

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Eye on FDA

DECEMBER 1, 2020

Particularly for those businesses that have supported initiatives for diversity and inclusion as a response to the issues of social justice, this is where the rubber meets the road. That there are deficits in these plans comes as no surprise given the gravity of the situation and the compressed timeframe for response.

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Intouch Solutions

MAY 5, 2023

Chatbots are several decades old, but their scripts have been improved with the advent of machine learning, allowing the tools to make more “informed” decisions as their response databases grow. It’s important to realize that this gives opportunity for misinformation to be spread. How Does This Impact Paid Search?

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XTalks

JULY 2, 2021

Most physicians say there is nothing to worry about and that the changes are temporary. Until any kind of scientific evidence shows otherwise, this should serve as reassurance to people concerned about period changes after vaccination, and help thwart conspiracy theories about the effect of the vaccines on menstruation and fertility.

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Pfizer

MARCH 28, 2023

Amref Health Africa’s efforts The communities this partnership aims to reach continue to face barriers in accessing COVID-19 vaccines, which are further exacerbated by the spread of vaccine misinformation, lack of trust in health officials and inadequate health information. Published September 27, 2022. Accessed March 16, 2023.

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ACRP blog

JUNE 21, 2022

Food and Drug Administration to increase racial and ethnic diversity in clinical trials, given that 20% of drugs have a variation in responses across ethnic groups, yet 75% of clinical trial participants are white, while only 11% are Hispanic and less than 10% are Black and Asian, the company notes. “We

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Delveinsight

FEBRUARY 3, 2021

It is another baleful aspect growing significantly and honestly, the concept of misinformation or disinformation is not new to human ears and eyes. Everyone eagerly wants to know more about the disease, its sign, symptoms, risk factors, vaccine development and various other aspects. Whose responsibility is to tackle fake news?

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XTalks

AUGUST 3, 2023

To learn about how the pharmacovigilance space has evolved in recent years, Xtalks spoke with Raphael Elmadjian Pareschi, PharmD, MBA, Patient Safety Lead/Head of Pharmacovigilance Brazil at Roche. Can you start by telling me about your background in post-marketing and pharmacovigilance?

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pharmaphorum

JUNE 10, 2022

A lot of innovators are in the same boat as, despite laudable efforts by the agency, there’s still a lot of misinformation and a lack of clarity around how digital health devices, especially software as a medical device, are regulated. There’s a whole ton of questions about, well, am I subject to regulation or not?” Faget said.

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pharmaphorum

JANUARY 19, 2023

Finally, further experimental services with AI could provide more reliable medical content, as opposed to existing misinformation available via Google or search engines. EHR is the 800-pound gorilla and is not incentivised to be responsive to the real needs of the day, but certainly will not be displaced anytime soon.

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pharmaphorum

SEPTEMBER 28, 2020

pharmaphorum’s Behavioural insights into haem/onc clinical decision making webinar, in association with Medscape, showed that this can negatively impact physicians’ confidence as they try and keep on top of information about an array of treatment options. How to improve levels of mastery.

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Find Me Cure

APRIL 23, 2020

The spread of misinformation about Covid-19 can only be parallelled by the spread of the virus itself. This would all be in good humour (like the jokes about fighting the virus with alcohol) if it was not so detrimental to many people’s health and mental wellbeing. . Thus, herd immunity wouldn’t work in this scenario.

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VirTrial

OCTOBER 25, 2023

A quick history of vaccine development When we think about early vaccine development , smallpox provides a good example. The development of the COVID vaccines raised awareness about how devastating a new pathogen could be to the entire world. We also must combat misinformation with education.

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pharmaphorum

SEPTEMBER 6, 2022

But in a world of fake news and influencer-led trends, it’s the healthcare sector’s responsibility to ensure people have the knowledge they need to sort the wheat from the chaff. Critically, self-care is about empowering the consumer to manage and protect their own health, supported by science-led solutions,” said the report.

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XTalks

FEBRUARY 3, 2021

Combating COVID-19 Vaccine Misinformation. Despite the success they’ve seen in getting nearly 20 percent of their population vaccinated so far, many in the UAE are afraid to get the vaccine due to the spread of misinformation on platforms such as WhatsApp. Xtalks spoke with Dr. Derar H.

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Advarra

FEBRUARY 14, 2024

Site Feasibility Questionnaires (SFQs) To save time on their end, sponsor study team members often distribute generic SFQs to sites they may have already engaged or received responses from. This can create significant redundancies for sites. Amendments With protocol amendments, staff will need to update and resign documents.

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World of DTC Marketing

SEPTEMBER 22, 2021

The onset of wrong, inaccurate, or confusing medical information forces people to go online or talk to their doctor about treatment options. I asked my doctor if they work, and her response was, “no, but they help pay expenses.” It’s all about changing the changing environment of DTC marketing.

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Eye on FDA

OCTOBER 19, 2022

This is a familiar pattern, echoing back to the time when bloggers, Facebook and Twitter were dominated by people talking about what they had for lunch, who they were dating and where they were standing. Communicators and marketers would love black and white answers about concrete platforms. In fact, the medium does matter.

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XTalks

NOVEMBER 25, 2022

To learn more about AMR and the challenges in fighting it, Xtalks spoke with Jessica Blavignac, Director of Scientific and Medical Affairs at bioMérieux Canada, a global diagnostic solutions company, and Janelle Jiminez from One Health where she manages the AMR One Health Consortium involving individuals doing AMR research in Alberta, Canada.

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pharmaphorum

NOVEMBER 10, 2022

Elliott informed those in attendance that for the next five years, with about £5 billion in funding for pipelines across a network of research and institute centres in clinical trials, that the aim is for everyone to live a life free of cancer. The responsibilities of pharma. Misinformation within cancer care.

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The Pharma Data

JANUARY 15, 2021

” People shouldn’t be surprised if they hear about other temporary side effects, said Orly Vardeny, associate professor of medicine at the Minneapolis VA Health Care System and University of Minnesota. “I think we’ll learn a lot more about the tolerability and potential reactions as the vaccine gets rolled out.”

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Intouch Solutions

MARCH 15, 2022

What this looks like in our work: How does a brand compete for mindshare competition, where a patient may listen to their doctor for 10 minutes, but then spends hours scrolling social media for information that may be misinformation or disinformation? Memorable Relevant Quotes. “What’s the metaverse? Memorable Relevant Quotes.

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