World of DTC Marketing

AUGUST 13, 2020

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. Yet, too many pharma companies don’t get social media snapshots of what’s being said.

Branding 223

Branding Pharma Companies Doctors Doctor 223

World of DTC Marketing

APRIL 5, 2022

Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. Too many marketers rely on metrics that don’t mean a damn thing, like visitors to your website. HCP marketing is changing very quickly.

Production 196

Production Pharma Companies Branding Marketing 196

World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it.

Branding 238

Branding Pharma Companies Marketing Production 238

World of DTC Marketing

OCTOBER 4, 2021

Earlier this year, I was asked by a client to write a position paper on using Facebook for the DTC marketing of an oncology product. A year ago, Facebook was making a hard charge to get the pharma business. TV will still be the first choice for many DTC marketers, but digital is increasing even though 50% of that money is wasted.

Branding 224

Branding Marketing Pharmacy Pharma Companies 224

pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications.

Marketing 82

Marketing Doctors Doctor Pharma Companies 82

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. Also, one message to ALL doctors sold not make sense. 100 percent of U.S. 100 percent of U.S.

Doctors 180

Doctors Doctor Sales Marketing 180

World of DTC Marketing

JULY 14, 2021

TV still gets the biggest share of DTC budgets, but they don’t drive brand objectives. Talented marketers don’t want a career in pharma because of the culture. 1ne: Pharma companies are forcing out older, experienced employees. Finally, the culture within pharma HAS to change. Pure fantasy.

Pharma Companies 253

Pharma Companies Branding HR Marketing 253

World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. While I’m a digital marketer, I feel this is a huge mistake.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Much has changed but a lot is also the same. Some are, but most aren’t.

Doctors 296

Doctors Doctor Production Marketing 296

World of DTC Marketing

JULY 21, 2022

Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing. In this blogger’s opinion, there is also a severe need for talented marketers who understand the microsegments of each market. The MS market is a great example. DTC marketers seem to ignore this data.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

OCTOBER 2, 2021

Yet despite Facebook’s misinformation and untruths, media buyers and brands continue to give them a lot of money. In my opinion, pharma companies should avoid Facebook at all costs. I was also shocked by people questioning their doctor’s treatment recommendations.

Doctors 197

Doctors Doctor Pharma Companies Containment 197

World of DTC Marketing

DECEMBER 22, 2020

Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. Fitness accounts for the largest share of the US mHealth app market, which is expected to grow to $50 billion by 2025. So should pharma be in the app business? First there is the cost of developing an app.

Doctors 230

Doctors Doctor Branding Development 230

World of DTC Marketing

AUGUST 23, 2020

Digital channels play a far greater role in communication between pharma companies and healthcare professionals than before the pandemic. . FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels. Medscape Detailed Findings.

Pharma Companies 213

Pharma Companies Doctors Doctor Branding 213

World of DTC Marketing

JANUARY 26, 2021

Ask a DTC marketer this question, and you’ll probably hear that their product website is there to answer questions about their drug or to drive brand objectives. Ask a diabetes patient which pharma company is the leader in diabetes therapy? Ask an online health seeker, and you’ll hear something different.

Branding 180

Branding Production Marketing Pharma Companies 180

Pharmaceutical Technology

MARCH 24, 2023

Amgen’s (US) Amjevita (adalimumab) is the first Humira biosimilar, launched in February 2023, and seven other FDA-approved biosimilars are expected to arrive on the US market later this year. AbbVie had reached settlement agreements with the biosimilar manufacturers to keep the biosimilars off the US market until 2023.

FDA Approval 147

FDA Approval Marketing Manufacturing Sales 147

World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. The new initiative, Care Studio, aims at doctors rather than patients. Generic drugs versus branded is also a considerable expense.

Pharmacy 227

Pharmacy Generic Drugs Life Science Branding 227

pharmaphorum

MARCH 9, 2021

Meanwhile, field teams’ promotional content is still reflective of the pre-COVID paradigm, and Noel says companies need to rethink what content messages will be beneficial for HCPs. Reps should not just be pushing product messages – they should be asking doctors what they need right now and how they can help.”. Market pressures.

Sales 131

Sales Doctors Doctor Marketing 131

Pharma Marketing Network

MARCH 30, 2021

Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.

Pharma Companies 98

Pharma Companies Doctors Doctor Branding 98

XTalks

MAY 3, 2024

Healthcare company Real Chemistry announced its introduction of IRIS, an insights-as-a-service platform that will deliver all things related to GLP-1 drugs. This includes news on the obesity market, the latest info on current and future GLP-1 drugs and the overall growing influence of GLP-1 therapies.

Drugs 52

Drugs Clinical Trials Clinical Trials Marketing 52

pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses.

Branding 115

Branding Doctors Doctor Compliance 115

pharmaphorum

JANUARY 6, 2021

Pharma companies are always talking about moving ‘beyond the pill’, and Pfizer’s new brand identity embodies that – it’s decades old pill-like logo has been replaced with a DNA double helix that it says reflects its commitment to breakthrough science. It’s a dynamic reflection of our purpose. pic.twitter.com/vNqCgWus4w.

DNA 116

DNA Branding Vaccination Vaccine 116

pharmaphorum

APRIL 12, 2022

As a patient goes through their prescribing journey, they meet many different people, and one’s meeting with their doctor may be brief compared to the time spent with others. “But it’s not as if we’re getting tons more physicians coming into the market. . “It’s about digging deeper.

Nurses 98

Nurses Branding Marketing Research 98

Creogenic Pharma

MARCH 20, 2022

Franchise Company. Welcome to Creogenic Pharma, one of the leading Pharma Franchise companies. To select a company which offers the best Pediatric PCD Pharma Franchise is a time consuming and difficult task. Company Name. Company Name. Brand Names and Packing. Distributor ? Wholesaler

Branding 52

Branding Production Doctors Doctor 52

Creogenic Pharma

APRIL 15, 2023

1* Pharma Franchise Company Submit Lowest Price 250+ Products Best Service Best Quality Welcome to Creogenic Pharma, one of the leading Pharma Franchise companies. To select a company which offers the best Pediatric PCD Pharma Franchise is a time consuming and difficult task. Are You a Retailer ?

Branding 40

Branding Production Doctors Doctor 40

World of DTC Marketing

OCTOBER 27, 2020

Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. Today, just as many people trust retailers and digital companies to help manage their personal health as they do health care providers.18. But no such comprehensive site exists for healthcare in our local markets.

Pharma Companies 230

Pharma Companies Doctors Doctor Production 230

pharmaphorum

MAY 25, 2021

That’s not particularly surprising, but perhaps more so is that a similar proportion (71%) of respondents also said they were more open to hear from pharma companies in future, which was attributed directly to the success of the vaccine rollout.

Branding 59

Branding Doctors Doctor Vaccination 59

pharmaphorum

DECEMBER 7, 2021

For the most part, life science companies have a relatively good knowledge of what their audiences want and need from them. Therefore, valuable market knowledge is ignored, and desired outcomes are not achieved. Pharma, however, has prioritised brand-led information, even on independent platforms. About the author.

Life Science 104

Life Science Pharma Companies Branding Marketing 104

pharmaphorum

DECEMBER 3, 2020

TV viewing habits are changing dramatically, and these trends have only been accelerated by COVID-19 – but Intouch’s Justin Chase says that pharma is still stuck in a traditional advertising mindset. Marketers can do what they always do – adapt. Pharma companies need to change everything,” says Chase.

Pharma Companies 60

Pharma Companies Branding Marketing Life Science 60

Creogenic Pharma

FEBRUARY 17, 2021

Franchise Company. Growth of Pharma Franchise: With the rise in competition, it has truly become demanding for new businesses to enter the present pharmaceutical production marketplace. The operational and marketing skills could be developed with time, but the lack of tools can damage your business very poorly. Distributor ?

Pharma Companies 52

Pharma Companies Production Manufacturing Marketing 52

Intouch Solutions

SEPTEMBER 16, 2021

How can your brand be of better assistance to them? Following are considerations pharma marketers should keep in mind when marketing to this audience. From inception, your brand strategy has to consider the approaches, concepts, and cultural touchstones that will help to convey the information you need to communicate.

Branding 52

Branding Pharma Companies Sales Marketing 52

XTalks

DECEMBER 20, 2023

And this year Eli Lilly stepped into the obesity drug market with its own GLP-1 weight loss drug Zepbound (tirzepatide), which the US Food and Drug Administration (FDA) approved in November of this year. report indicating that they accounted for half of the most viewed new brands. billion ad impressions.

Life Science 59

Life Science Clinical Trials Clinical Trials FDA Approval 59

pharmaphorum

SEPTEMBER 25, 2020

But, while CX is a strategic priority for many within the pharmaceutical industry, there is a lack of urgency around the concept that can seem intangible and out of reach to pharma marketers. CX in pharma. “I Pursuing CX in pharma .

Marketing 52

Marketing Branding Sales Pharma Companies 52

Intouch Solutions

JULY 31, 2022

The “nextmakers” of EVERSANA INTOUCH know the Medical Metaverse is changing everything, whether you’re a patient, provider, caregiver… or brand marketer. The video game prescribed by doctors (bbc.com). Here’s a bonus video from Siemens on the importance of digital twins. Digital therapeutics in focus.

Doctors 59

Doctors Doctor FDA Approval Pharma Companies 59

Creogenic Pharma

APRIL 15, 2023

1* Pharma Franchise Company Submit Lowest Price 250+ Products Best Service Best Quality Products that fall under Gastro segment come under the category of PPIs or Proton Pump Inhibitors. Our quality standards and practices help all our channel partners and associates to function in their respective markets with ease.

Production 40

Production Manufacturing Pharma Companies Doctors 40

pharmaphorum

OCTOBER 19, 2022

Content has always been created for specific usages, such as a website, email, or a leaflet that a rep would hand to a doctor,” Hyland states. Whereas now it’s about completely changing how people think about content and allowing companies to create it upfront. The key, of course, is to ensure these are approved for multiple use.

Life Science 92

Life Science Compliance Production Pharma Companies 92

Creogenic Pharma

FEBRUARY 17, 2021

Franchise Company. PCD Pharma Franchise in TamilNadu: Everyone demands quality medications. So, for that, we are offering our very best PCD Pharma Franchise in TamilNadu. Our business is engaged in the marketing and production of a wide variety of pharma formations. Marketing inputs are provided. Coimbatore.

Production 52

Production Sales Pharma Companies Marketing 52

Pharma Marketing Network

JUNE 8, 2020

Don (PMN): Hi good morning everyone, welcome to the pharma marketing podcast. My background for decades now is in the pharma marketing and branding space, working with all sorts of pharma products, devices, diagnostics. Bob and Mark thanks for joining us today. Bob (83Bar): Great to be here.

Doctors 40

Doctors Doctor Clinical Trials Clinical Trials 40