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The discovery of a new and compounding cybersecurity threat to pharmacies

pharmaphorum

Sam Crowther, founder and CEO of cybersecurity company Kasada, tells us about a recent discovery his company made that revealed tens of thousands of accounts with prescription drug attachments in major online pharmacies had been compromised. So, suddenly, you’re unable to get the medicine you need and have been prescribed by a doctor.

Pharmacy 138
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FTC launches probe into pharmacy benefit management sector

pharmaphorum

Longstanding claims that one of the reasons for high drug prices in the US is the actions of pharmacy benefit management (PBM) companies – the middlemen in the supply chain – are being formally investigated by the Federal Trade Commission (FTC). — FTC (@FTC) June 7, 2022. . — FTC (@FTC) June 7, 2022.

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The social media problem for healthcare

World of DTC Marketing

Earlier this year, I was asked by a client to write a position paper on using Facebook for the DTC marketing of an oncology product. From my estimates, most of it failed because pharma companies are afraid of misinformation concerning regulations around DTC marketing. Bob Hoffman. When will Facebook be held accountable?

Branding 224
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When FDA-Approved Generics Fail: Brand Wellbutrin XL Antidepressant is Cheaper from Canada

Pharmacy Checkers

Joe and Teresa Graedon, founders of The People’s Pharmacy , not only have an admirable track record of telling health consumers how it is, but also listening to those in their readership. Many readers complained that it just wasn’t cutting it compared to the brand name version. Just switch back to the brand!”

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Disruption in healthcare is coming

World of DTC Marketing

The new initiative, Care Studio, aims at doctors rather than patients. Generic drugs versus branded is also a considerable expense. But Express Scripts, which manages pharmacy benefits for 100 million people, is telling pharmacies to dispense the more expensive Advair brand because it won’t cover Mylan’s generic.

Pharmacy 227
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COVID-19 and the digital pharma marketing revolution

pharmaphorum

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. With medical staff working tirelessly and lockdown restrictions in place across the world, the way pharma markets medications has changed, too.

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Why Pharma Marketing Is Like 3-D Chess

Intouch Solutions

My second favorite thing about pharmaceutical marketing is the wonderful customer complexity (the first, of course, is that we can use our marketing superpowers for good not evil). The labyrinth of customers, each with different and often contradictory needs, makes Rx marketing a game of three-dimensional chess.