World of DTC Marketing

AUGUST 29, 2022

A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. The research showed that patients wanted to understand how the drug works and the potential side effects.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

JULY 14, 2021

TV still gets the biggest share of DTC budgets, but they don’t drive brand objectives. Talented marketers don’t want a career in pharma because of the culture. Many pharma agencies have allowed and sometimes forced experienced, talented people to leave while replacing them with inexpensive unproven people, and it shows.

Pharma Companies 253

Pharma Companies Branding HR Marketing 253

World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. All of our agencies also had access to all of our research.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. Also, one message to ALL doctors sold not make sense. 100 percent of U.S. 100 percent of U.S.

Doctors 180

Doctors Doctor Sales Marketing 180

World of DTC Marketing

AUGUST 23, 2020

Medscape conducted some research in May to find out. Digital channels play a far greater role in communication between pharma companies and healthcare professionals than before the pandemic. . Of course Medscape used this research as a self-promotion to show increases in their online metrics. Medscape Detailed Findings.

Pharma Companies 213

Pharma Companies Doctors Doctor Branding 213

World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. DTC marketers need to fall out of love with TV and think about how they translate awareness into brand objectives. Let’s be clear about pharma product websites. Some are, but most aren’t.

Doctors 296

Doctors Doctor Production Marketing 296

World of DTC Marketing

JULY 21, 2022

From an in-depth analysis of metrics for several clients, including research with audiences, DTC TV ads are doing a good job driving awareness. I have been developing, for clients, a patient journey map from awareness to asking for an Rx based on research with current customers. DTC managers are often surprised by the results.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

DECEMBER 22, 2020

Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. But the real question that needs to be answered is, “will an app support brand objectives?” But at the same time, 93% of doctors believe mHealth apps can improve patients’ health. Medication management.

Doctors 230

Doctors Doctor Branding Development 230

World of DTC Marketing

JANUARY 26, 2021

Ask a DTC marketer this question, and you’ll probably hear that their product website is there to answer questions about their drug or to drive brand objectives. Ask a diabetes patient which pharma company is the leader in diabetes therapy? Ask an online health seeker, and you’ll hear something different.

Branding 180

Branding Production Marketing Pharma Companies 180

pharmaphorum

APRIL 12, 2022

Cate Evans, SVP group director, strategy at Havas Media Group, and Nick Lapolla, research director at MedSurvey tell us about a two-phase research study the companies recently performed to understand a patient’s prescription journey and who influences prescription-based decisions. Influential individuals.

Nurses 98

Nurses Branding Marketing Research 98

World of DTC Marketing

APRIL 6, 2022

Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. For that matter, click-through rates don’t correlate with any meaningful brand metrics or any meaningful lead-gen metrics. Challenge #1 – DIGITAL MARKETING.

Marketing 196

Marketing Sales Pharma Companies Doctors 196

pharmaphorum

MAY 25, 2021

That’s not particularly surprising, but perhaps more so is that a similar proportion (71%) of respondents also said they were more open to hear from pharma companies in future, which was attributed directly to the success of the vaccine rollout.

Branding 59

Branding Doctors Doctor Vaccination 59

pharmaphorum

DECEMBER 7, 2021

For 55% of pharma respondents and 47% of service providers, a contributing factor is their lack of insight into what HCPs actually value in terms of the content, channels, formats, etc. For those, EPG Health’s report , The Gaps Between HCP demand and Pharma Supply of Medical Information , will provide some answers.

Life Science 104

Life Science Pharma Companies Branding Marketing 104

Creogenic Pharma

MARCH 20, 2022

Franchise Company. Welcome to Creogenic Pharma, one of the leading Pharma Franchise companies. To select a company which offers the best Pediatric PCD Pharma Franchise is a time consuming and difficult task. Company Name. Brand Names and Packing. Distributor ? Wholesaler ? Get Started with.

Branding 52

Branding Production Doctors Doctor 52

Creogenic Pharma

APRIL 15, 2023

1* Pharma Franchise Company Submit Lowest Price 250+ Products Best Service Best Quality Welcome to Creogenic Pharma, one of the leading Pharma Franchise companies. To select a company which offers the best Pediatric PCD Pharma Franchise is a time consuming and difficult task. Are You a Retailer ?

Branding 40

Branding Production Doctors Doctor 40

pharmaphorum

DECEMBER 3, 2020

TV viewing habits are changing dramatically, and these trends have only been accelerated by COVID-19 – but Intouch’s Justin Chase says that pharma is still stuck in a traditional advertising mindset. But pharma companies, by and large, have not updated their media plans to align with the changing viewing behaviors of their target audiences.

Pharma Companies 60

Pharma Companies Branding Marketing Life Science 60

Intouch Solutions

JULY 31, 2022

The “nextmakers” of EVERSANA INTOUCH know the Medical Metaverse is changing everything, whether you’re a patient, provider, caregiver… or brand marketer. The video game prescribed by doctors (bbc.com). Expect more digital therapeutics to embark on validation research to get physicians on board.

Doctors 59

Doctors Doctor FDA Approval Pharma Companies 59

Creogenic Pharma

FEBRUARY 17, 2021

Franchise Company. Growth of Pharma Franchise: With the rise in competition, it has truly become demanding for new businesses to enter the present pharmaceutical production marketplace. Growth of PCD Pharma Franchise. It aids in enhancing the support and raises the name of the company. Growth of Pharma Franchise.

Pharma Companies 52

Pharma Companies Production Manufacturing Marketing 52

Intouch Solutions

SEPTEMBER 16, 2021

How can your brand be of better assistance to them? Following are considerations pharma marketers should keep in mind when marketing to this audience. From inception, your brand strategy has to consider the approaches, concepts, and cultural touchstones that will help to convey the information you need to communicate.

Branding 52

Branding Pharma Companies Sales Marketing 52

XTalks

DECEMBER 20, 2023

report indicating that they accounted for half of the most viewed new brands. No Time to Wait’ Ad Campaign from BMS-Pfizer Features Basketball Legend Kareem Abdul-Jabbar for AFib Awareness As pharma TV advertising remained popular in 2023, so did partnerships between pharma companies and celebrities for disease and drug campaigns.

Life Science 59

Life Science Clinical Trials Clinical Trials FDA Approval 59

pharmaphorum

FEBRUARY 25, 2022

Pharma companies are now household names, having been thrust into the public’s consciousness after dominating the headlines through the pandemic. These efforts, as Nadhim Zahawi rightly said when he was Vaccines Minister, have led to the life sciences and pharma industry becoming a UK national treasure.

Life Science 97

Life Science Vaccination Vaccine Pharmacy 97

pharmaphorum

SEPTEMBER 25, 2020

But, while CX is a strategic priority for many within the pharmaceutical industry, there is a lack of urgency around the concept that can seem intangible and out of reach to pharma marketers. CX in pharma. The first step in CX design tends to be defining a company’s customer base, but that’s no easy task in pharma.

Marketing 52

Marketing Branding Sales Pharma Companies 52

Pharma Marketing Network

JUNE 8, 2020

My background for decades now is in the pharma marketing and branding space, working with all sorts of pharma products, devices, diagnostics. Working in both marketing and advertising campaigns but also market research, strategic planning, workshop facilitation. Mark (83Bar): So that’s the challenge.

Doctors 40

Doctors Doctor Clinical Trials Clinical Trials 40

Delveinsight

AUGUST 13, 2020

The contribution of key pharma companies, such as 9 Meters Biopharma, ImmunogenX, Provention Bio, Cour Pharmaceuticals/Takeda, Precigen ActoBio, Falk Pharma, and Zedira is significant in driving Celiac disease market size. Who would have thought that consumption of gluten can trigger an autoimmune disorder?

Marketing 52

Marketing Trials Antibody Pharma Companies 52

pharmaphorum

NOVEMBER 19, 2020

The shift in the way companies bring their products to market needs to reflect how patients are taking a greater role in their healthcare decisions as they seek medical information outside their doctors’ surgeries. Exactly how this manifests itself depends on therapy and treatment type.

Compliance 78

Compliance Marketing Sales Development 78

Pharma Marketing Network

NOVEMBER 4, 2020

RJ (PMN): One of the things I’m thinking about as you’re describing the kind of multiple permutations that could evolve and I’ve seen this in some of the examples you say to be for about like AI creating its own musical composers which have gotten really quite good and and fascinating.

Branding 52

Branding Marketing Regulation Production 52

pharmaphorum

MAY 25, 2022

Organisations are increasingly aware that the needs and priorities of patients, rather than their doctors, should be their driving force. The model allows pharma companies to consolidate the huge wealth of patient data they already have at their fingertips, and use it to build patient personas, or archetypes, and a patient journey map.

Development 98

Development Pharma Companies Production Doctors 98

The Pharma Data

MAY 13, 2021

Description: Ivy League Research Team Shocked As. Breakthrough Research Reveals The One Simple Strategy To Treat All Your Annoying Aches & Pains. The results backed by stacks of scientific research. WITHOUT doctors, physical therapists or chiropractors. And then got my Doctor of Pharmacy (Pharm.

Pharmacy 52

Pharmacy Production Doctors Doctor 52

XTalks

OCTOBER 1, 2020

WeiQi Lin, MD, PhD, executive vice president of research & development and principal scientist, DURECT Corporation. Lin has made several transitions throughout her career, from being a clinician at an academic center, to academic research, to heading business development in industry. Motivations for Transition.

Scientist 52

Scientist In-Vitro Research Life Science 52

World of DTC Marketing

MAY 2, 2022

Yet, pharma continues to be aligned with MBA spreadsheet consulting. I couldn’t believe what I heard during a McKinsey report on a pharma company’s oncology drug. One has to wonder why pharma would continue to use McKinsey. The firm, which did not admit wrongdoing, was barred from taking on such work.

Sales 234

Sales Doctors Doctor Drugs 234