World of DTC Marketing

AUGUST 13, 2020

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. They’re doing more online research and listening more to what other patients have to say.

Branding 223

Branding Pharma Companies Doctors Doctor 223

World of DTC Marketing

MAY 13, 2021

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. Manhatten Research Taking The Pulse 2017.

Marketing 173

Marketing Pharma Companies Branding Doctors 173

World of DTC Marketing

AUGUST 29, 2022

A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. The research showed that patients wanted to understand how the drug works and the potential side effects.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

JULY 14, 2021

TV still gets the biggest share of DTC budgets, but they don’t drive brand objectives. Talented marketers don’t want a career in pharma because of the culture. Many pharma agencies have allowed and sometimes forced experienced, talented people to leave while replacing them with inexpensive unproven people, and it shows.

Pharma Companies 253

Pharma Companies Branding HR Marketing 253

World of DTC Marketing

DECEMBER 8, 2020

SUMMARY: Pharma has been relying on digital agencies for too long but agencies can’t begin to understand your audience like brand team members. Having a brand digital marketer constantly communicating with digital agencies is a waste of time and money. Marketing Strategy Business concept.

Branding 154

Branding Marketing Pharma Companies Development 154

World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. All of our agencies also had access to all of our research.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

DECEMBER 9, 2021

I’m still seeing brands spend in the high six figures for SEO when online health seekers prefer organic search results. 3hree: Developing an HCP portal on your website – Too little is a bad reflection on your brand; too much is a waste of money. Digital advertising will account for 64.4% of the total in 2020 and 52.1%

Drugs 204

Drugs Branding Marketing Production 204

World of DTC Marketing

APRIL 13, 2021

QUICK READ: Recent research from Zoom Rx saying that digital interactions with HCPs are myopic and don’t apply to the heavily segmented HCP audience. Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. First, this data is not my specialty and is generalized.

Doctors 286

Doctors Doctor Pharma Companies Production 286

Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies.

Research 64

Research Marketing Pharma Companies Branding 64

Pharmaceutical Technology

FEBRUARY 24, 2023

A leaked draft (see below) of the legislation, whose final version will be published next month, proposes reducing market exclusivity time by one year for most branded drugs, although it would extend exclusivity for certain drugs for unmet needs.

Regulation 162

Regulation Clinical Trials Clinical Trials Medicine 162

World of DTC Marketing

MARCH 2, 2021

SUMMARY: Almost every pharma company seems to be posting open digital marketing positions on LinkedIn but are they really hiring? Pharma acknowledges the need to get better in digital marketing, which starts with hiring the right people.

Marketing 180

Marketing Branding Packaging Packaging 180

pharmaphorum

NOVEMBER 4, 2022

In an increasingly digital-first world, the way that HCPs engage with organisations, conduct research, and search for information is changing. To cut through the noise, pharma companies have shifted their focus towards personalisation when developing HCP communication materials.

Pharma Companies 59

Pharma Companies Branding Development Research 59

Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies.

Research 52

Research Marketing Pharma Companies Branding 52

World of DTC Marketing

JULY 21, 2022

From an in-depth analysis of metrics for several clients, including research with audiences, DTC TV ads are doing a good job driving awareness. I have been developing, for clients, a patient journey map from awareness to asking for an Rx based on research with current customers. DTC managers are often surprised by the results.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

AUGUST 23, 2020

Medscape conducted some research in May to find out. Digital channels play a far greater role in communication between pharma companies and healthcare professionals than before the pandemic. . Of course Medscape used this research as a self-promotion to show increases in their online metrics. Medscape Detailed Findings.

Pharma Companies 213

Pharma Companies Doctors Doctor Branding 213

Drug Discovery World

OCTOBER 9, 2023

Over twenty pharma companies have rejected the UK government’s proposed changes to the statutory scheme for branded medicines, the latest move in an ongoing disagreement between the government and industry. It is designed to limit the growth in allowed sales of branded medicines.

Medicine 52

Medicine Life Science Branding Pharma Companies 52

pharmaphorum

MARCH 4, 2022

New survey data from Press Ganey suggests that pharma may be able to get an edge by integrating physician directories into brand websites. But in 2022, with digital communication ubiquitous, pharma companies are finding another option: market to consumers, then help them select a physician. A newfound trust in pharma.

Doctors 98

Doctors Doctor Branding Pharma Companies 98

World of DTC Marketing

JANUARY 26, 2021

Ask a DTC marketer this question, and you’ll probably hear that their product website is there to answer questions about their drug or to drive brand objectives. Ask a diabetes patient which pharma company is the leader in diabetes therapy? Ask an online health seeker, and you’ll hear something different.

Branding 180

Branding Production Marketing Pharma Companies 180

World of DTC Marketing

JANUARY 21, 2021

According to the Journal of Medical Internet Research “On average, 15.49% of people queried about symptoms associated with their medical condition before receiving a medical diagnosis. . According to 2019 Pew Research Center data , 90% of males in the United States use the internet followed by 89% of females (Pew, 2019).

Production 180

Production Branding Pharma Companies Development 180

World of DTC Marketing

MAY 19, 2021

While AbbVie is a poster for everything wrong with pharma, what they have done doesn’t apply to ALL pharma companies. A “critical part” of pharmaceutical company AbbVie ‘s success is “face-to-face” interaction, CEO Richard Gonzalez explained in an Aug. 27 email outlining its process for bringing thousands of U.S.

Pharma Companies 181

Pharma Companies Drugs Branding Manufacturing 181

pharmaphorum

APRIL 12, 2022

Cate Evans, SVP group director, strategy at Havas Media Group, and Nick Lapolla, research director at MedSurvey tell us about a two-phase research study the companies recently performed to understand a patient’s prescription journey and who influences prescription-based decisions. Influential individuals.

Nurses 98

Nurses Branding Marketing Research 98

World of DTC Marketing

DECEMBER 22, 2020

Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. But the real question that needs to be answered is, “will an app support brand objectives?” Consumers downloaded 204 billion apps in 2019, and mobile use has been increasing during the pandemic.

Doctors 230

Doctors Doctor Branding Development 230

pharmaphorum

NOVEMBER 22, 2022

Musk’s arrival at the social platform has raised questions for users, which includes pharma companies who use Twitter for marketing and patients who utilise it to engage with their medical communities. We never know when there will be a concerted effort to attack a brand online. Advertising backlash. More than advertising.

Branding 59

Branding Pharma Companies Marketing Insulin 59

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. Your physician audience should be segmented by parameters that are important to the success of your brand.

Doctors 180

Doctors Doctor Sales Marketing 180

Fossil Remedies

JULY 15, 2022

A good pharma company that is one of the rapidly growing pharma company India and offers the best items at affordable rates should be the best. A renowned company searches for committed experts that are interested in doing fruitful business in this niche. What should one look for in a pharma company?

Pharma Companies 52

Pharma Companies Packaging Packaging Medicine 52

pharmaphorum

DECEMBER 7, 2021

For 55% of pharma respondents and 47% of service providers, a contributing factor is their lack of insight into what HCPs actually value in terms of the content, channels, formats, etc. For those, EPG Health’s report , The Gaps Between HCP demand and Pharma Supply of Medical Information , will provide some answers.

Life Science 105

Life Science Pharma Companies Branding Marketing 105

pharmaphorum

JANUARY 16, 2023

Two top pharma companies have exited the UK’s voluntary medicines pricing agreement in protest at what the industry has said is a “punitive” system of revenue clawbacks, casting doubt on the future of the scheme in its present form.

Life Science 69

Life Science Drugs Branding Medicine 69

World of DTC Marketing

APRIL 6, 2022

Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. For that matter, click-through rates don’t correlate with any meaningful brand metrics or any meaningful lead-gen metrics. Challenge #1 – DIGITAL MARKETING.

Marketing 196

Marketing Sales Pharma Companies Doctors 196

Fossil Remedies

OCTOBER 23, 2019

You can market drugs under your brand name. You can team up with some establish pharma manufacturing company. Do thorough research to understand your competitors. Assess the expenses needed to start the company. Establish your brand in the market. Do the research well and invest in marketing and advertising.

Manufacturing 67

Manufacturing Branding Pharma Companies Pharma Production 67

World of DTC Marketing

DECEMBER 28, 2020

DTC marketers need to fall out of love with TV and think about how they translate awareness into brand objectives. Let’s be clear about pharma product websites. In a click-stream analysis earlier this year, I found that over 90% of online health seekers used other health websites to research treatments.

Doctors 296

Doctors Doctor Production Marketing 296

pharmaphorum

JANUARY 10, 2023

Approximately 30% of global data volume is generated by the healthcare industry and it will continue to expand with a compound annual growth rate predicted to reach 36% by 2025, according to research by RBC Capital Markets. Pharma is a highly regulated industry and that is often why it is slow to adopt new technologies,” says Kazuki.

Marketing 98

Marketing Life Science Sales Branding 98

pharmaphorum

SEPTEMBER 8, 2022

With Sidekick, the company intends to take a digital approach to the problem through the development of a module specifically targeted towards patients with chronic conditions who need to self-inject therapies on a regular basis. “The collaboration is all about putting patients first,” he told pharmaphorum.

Compliance 105

Compliance Pharma Companies Branding Development 105

Pharmaceutical Technology

JULY 15, 2022

CivicaRx is a non-profit generic drug company producing affordable insulin biosimilars in collaboration with the Juvenile Diabetes Research Foundation (JDRF). Most of the US insulin market is controlled by three pharma companies: Sanofi, Eli Lilly, and Novo Nordisk. In-house manufacturing the norm.

Insulin 328

Insulin Manufacturing Contract Manufacturing Production 328

pharmaphorum

FEBRUARY 12, 2021

The deal covers global rights to three brands – Zinnat (cefuroxime axetil), Zinacef (cefuroxime) and Fortum (ceftazidime) – which are sold in more than 100 markets around the world and had sales of around $140 million last year.

Drugs 111

Drugs Sales Pharma Companies Marketing 111

pharmaphorum

MAY 25, 2021

That’s not particularly surprising, but perhaps more so is that a similar proportion (71%) of respondents also said they were more open to hear from pharma companies in future, which was attributed directly to the success of the vaccine rollout.

Branding 59

Branding Doctors Doctor Vaccination 59

pharmaphorum

APRIL 28, 2022

Despite the inherent difficulties, major pharma companies do take aim at rare diseases, usually with dedicated units focusing on clusters of rare diseases that afflict the same part of the body. How big pharma tackles rare diseases. It’s a different business model, if you will,” Miquel said. “So So that is the trick.

Pharma Companies 59

Pharma Companies Branding Development Marketing 59

pharmaphorum

DECEMBER 3, 2020

TV viewing habits are changing dramatically, and these trends have only been accelerated by COVID-19 – but Intouch’s Justin Chase says that pharma is still stuck in a traditional advertising mindset. But pharma companies, by and large, have not updated their media plans to align with the changing viewing behaviors of their target audiences.

Pharma Companies 66

Pharma Companies Branding Marketing Life Science 66