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April 18, 2024: New Living Textbook Chapter Articulates How Investigators Navigated Unexpected Challenges During Pragmatic Clinical Trials

Rethinking Clinical Trials

Sections 6 and 7 describe challenges that can fall into either category 1 or 2, and investigators had to decide how to respond in real time. Section 6 : Clinical practice guidelines and policies changed due to new evidence from observational studies, small trials, and shifting expert opinion, and therefore, usual care changed.

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Telehealth: Supply exceeds demand

World of DTC Marketing

Then there is this nugget; 79% of telehealth patients had between one and four visits between 2020 and 2021, with less than 3% of telehealth patients falling into the “Super Utilizer Category” of having 25 or more telehealth visits in the same timeframe. In my opinion, this is an excellent report.

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Why DTC isn’t, and is, marketing

World of DTC Marketing

But, in pharma marketing, the changes affect every product category. I’ve seen posts on everything from opinions on detergents to the best and more inexpensive ice cream. The post Why DTC isn’t, and is, marketing appeared first on World of DTC Marketing.com. However, DTC marketing is different, much different.

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CHMP backs Amicus’ therapy for Pompe disease

pharmaphorum

Amicus Therapeutics could be just weeks away from getting EU approval for its new Pompe disease therapy Pombiliti after getting a positive opinion on the drug from the EMA’s human medicines committee. The post CHMP backs Amicus’ therapy for Pompe disease appeared first on.

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Data-Led Digital KOL Engagement

pharmaphorum

When creating engagement plans for individual Digital Key Opinion Leaders (DOLs), it’s best to look at a range of data-led metrics about each DOL to fine tune the engagement and maximise benefit for all parties. data multiplier, content creator, opinion former, proactive educator, etc.), A plethora of such phenotypes are possible (e.g.

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Anti-Counterfeiting Technologies in Healthcare

Roots Analysis

Anti-counterfeiting technologies technologies can be broadly classified under two categories, namely Authentication Technologies and Track & Trace Technologies. Each category has its own set of advantages and disadvantages. The post Anti-Counterfeiting Technologies in Healthcare appeared first on Blog.

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Patent wars: what’s behind Amgen’s possible win over Sanofi at the US Supreme Court

Pharmaceutical Technology

The Supreme Court tends to take the solicitor general’s opinion quite seriously in these cases, explains Contreras. Instead, inventors are allowed to have genus claims where they can patent a specific category, explains Contreras. Adding to this, Sanofi has the advantage of past wins on the Federal Circuit, he notes.

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