pharmaphorum

NOVEMBER 30, 2022

The biggest gathering of pharma companies in Europe right now on the commercial side, the Veeva Systems Summit permits the sharing of best practices and of new ideas. Facts that they gleaned included: Across Europe, only 52% of HCPs will accept a visit from a pharma company (i.e.

Life Science 98

Life Science Pharma Companies Sales Marketing 98

pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses.

Branding 116

Branding Doctors Doctor Compliance 116

XTalks

DECEMBER 20, 2023

And this year Eli Lilly stepped into the obesity drug market with its own GLP-1 weight loss drug Zepbound (tirzepatide), which the US Food and Drug Administration (FDA) approved in November of this year. The company’s COVID-19 vaccine Comirnaty and COVID-19 antiviral Paxlovid (nirmatrelvir/ritonavir) were the company’s top sellers that year.

Life Science 59

Life Science Clinical Trials Clinical Trials FDA Approval 59

pharmaphorum

NOVEMBER 19, 2020

Healthcare companies can do well to adopt the best practices of other industries’ marketing playbooks; those that have long considered the end user – the shopper, the enthusiast, the audience – at the outset of any product or service development. Patient focus. The role of medical affairs teams is vital in this process.

Compliance 95

Compliance Marketing Sales Development 95

pharmaphorum

OCTOBER 19, 2022

Content has always been created for specific usages, such as a website, email, or a leaflet that a rep would hand to a doctor,” Hyland states. Whereas now it’s about completely changing how people think about content and allowing companies to create it upfront. The key, of course, is to ensure these are approved for multiple use.

Life Science 97

Life Science Compliance Production Pharma Companies 97

pharmaphorum

APRIL 27, 2022

This is particularly evident in marketing. Instead, companies are increasingly turning to omnichannel marketing to bridge gaps in communication created by the pandemic. In previous years, pharma was largely in charge of the marketing experience, sending reps to meet with customers face-to-face.

Marketing 116

Marketing Sales Production Development 116

pharmaphorum

DECEMBER 15, 2021

Dialogue requires humility on the drug company’s side—accepting that sometimes we are wrong about matters we think we understand—and trust on the patients’ side that representatives of large, for-profit entities really have come to listen. The result may look similar to the role of ethics and compliance teams.

Pharma Companies 145

Pharma Companies Development Medicine Clinical Trials 145

Pharma Marketing Network

JUNE 8, 2020

Don (PMN): Hi good morning everyone, welcome to the pharma marketing podcast. My background for decades now is in the pharma marketing and branding space, working with all sorts of pharma products, devices, diagnostics. Bob and Mark thanks for joining us today. Bob (83Bar): Great to be here. Don (PMN): Wonderful.

Doctors 40

Doctors Doctor Clinical Trials Clinical Trials 40

Drug Discovery World

APRIL 3, 2023

DS: What motivated you and Dr David Bunka, CTO, to create Aptamer and did you imagine you would one day be operating on such a global scale?    AT : We initially met at the University of Leeds, where David was a post-doctoral researcher studying aptamers, and I was completing my PhD. DS: The company now has clients across big pharma.

Antibody 52

Antibody Gene Therapy Gene In-Vitro 52