World of DTC Marketing

AUGUST 13, 2020

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. Yet, too many pharma companies don’t get social media snapshots of what’s being said.

Branding 223

Branding Pharma Companies Doctors Doctor 223

World of DTC Marketing

JANUARY 1, 2022

2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx. 3hree: Pharma will increase its spending in digital, but a lot of the money will be wasted. Some of the questions I get from senior marketing people leave me speechless.

Marketing 244

Marketing Doctors Doctor FDA Approval 244

World of DTC Marketing

JULY 21, 2022

Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing. In this blogger’s opinion, there is also a severe need for talented marketers who understand the microsegments of each market. The MS market is a great example. DTC marketers seem to ignore this data.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

APRIL 20, 2021

After a year of pandemic-delayed medical tr eatments, doctors are seeing more cases of advanced illnesses. J&J did the right thing by asking for help from other pharma companies, but as I thought, COVID vaccines are a huge source of income, not helping the public defeat this pandemic. Now that people are returning.

Vaccination 253

Vaccination Vaccine Doctors Doctor 253

World of DTC Marketing

DECEMBER 22, 2020

Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. Fitness accounts for the largest share of the US mHealth app market, which is expected to grow to $50 billion by 2025. So should pharma be in the app business? First there is the cost of developing an app.

Doctors 230

Doctors Doctor Branding Development 230

World of DTC Marketing

SEPTEMBER 24, 2021

Many doctors also became upset at the idea of telling Alzheimer’s patients that the drug didn’t work. 2wo: The new CEO needs to withdraw Aduhelm from the market until such a time that they have independent data that confirms efficacy. He has zero credibility with the HCP community.

Drugs 222

Drugs Pharma Companies Doctors Doctor 222

World of DTC Marketing

MARCH 11, 2022

But do doctors trust the system? consumers’ trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey.

Pharma Companies 212

Pharma Companies Vaccination Vaccine Doctors 212

World of DTC Marketing

AUGUST 23, 2020

Digital channels play a far greater role in communication between pharma companies and healthcare professionals than before the pandemic. . FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels. Medscape Detailed Findings.

Pharma Companies 213

Pharma Companies Doctors Doctor Branding 213

pharmaphorum

AUGUST 4, 2020

to develop an intra-uterine sensor system and generate clinical data that could be used for European approval. If the data support European approval, the sensor would be the company’s first product on the market. ” The post VivoPlex raises funding to develop intra-uterine sensor appeared first on. .

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Development Production Pharma Companies Engineer 52

World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. While I’m a digital marketer, I feel this is a huge mistake.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

JUNE 15, 2021

The historically high usage of telemedicine over the past year has resulted in an unprecedented inflow of cash into the sector and an increase in mergers and acquisitions among virtual care players looking to gain market share. Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks.

Doctors 193

Doctors Doctor Compliance Marketing 193

World of DTC Marketing

JUNE 24, 2021

As we have seen over the past few years, Pharma companies are a business, a regulated business, but still a business. To portray patients, mindless people who blindly believe DTC TV ads and rush to their doctor to ask for a product are inaccurate. Prescription drugs are not the same as items found in a grocery store.

Doctors 165

Doctors Doctor Production Drugs 165

pharmaphorum

FEBRUARY 3, 2022

India’s Dr Reddy’s Laboratories has joined the growing list of pharma companies that are looking to tap into the market for medical cannabis, buying German developer Nimbus Health for an undisclosed sum. The two drugs were developed by medical cannabis pioneer GW Pharma, which was acquired by Jazz last year.

Licensing 119

Licensing Licensing Marketing Medicine 119

World of DTC Marketing

AUGUST 10, 2021

There is a HUGE opportunity for pharma companies to help sort through all the misinformation and talk to patients as people, not sales targets. It’s reasonable to believe that, because of the COVID surge, people are once again putting off some treatments and canceling appointments with their doctors.

Production 180

Production Pharma Companies Doctors Doctor 180

pharmaphorum

DECEMBER 21, 2021

During the course of the webinar, Keefer explained how specialty sites, with deep knowledge on one or certain groups of Rare Diseases, are crucial for further progress in drug development to progress the number of treatments available to Rare Disease patients and to provide support to those individuals. The potential to leverage genomic data.

Development 97

Development Genome Genomics Drugs 97

pharmaphorum

MARCH 9, 2021

Meanwhile, field teams’ promotional content is still reflective of the pre-COVID paradigm, and Noel says companies need to rethink what content messages will be beneficial for HCPs. Reps should not just be pushing product messages – they should be asking doctors what they need right now and how they can help.”. Market pressures.

Sales 131

Sales Doctors Doctor Marketing 131

World of DTC Marketing

APRIL 7, 2021

Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. Pfizer is even taking a step further saying they no longer need a partner in developing future vaccines. Rising costs are unsustainable despite the talk about virtual visits.

Vaccination 162

Vaccination Vaccine Doctors Doctor 162

pharmaphorum

MARCH 15, 2022

The shift to virtual alone has already had a profound impact on all conference stakeholders: medical societies themselves, doctors, patients, commercial partners, and professional conference organisers (PCOs). Doctors want a choice. Part 2 will assess possible scenarios for 2022 and beyond. Lessons learnt 2020-2021. yes; and 15.7%

Doctors 105

Doctors Doctor Cardiology Allergies 105

pharmaphorum

JANUARY 24, 2022

Francisco Partners is picking up a range of databases and analytics tools – including Health Insights, MarketScan, Clinical Development, Social Programme Management, Micromedex and other imaging and radiology tools – for an undisclosed sum estimated to be in the region of $1 billion.

Radiology 111

Radiology Marketing Genome Genomics 111

World of DTC Marketing

JANUARY 26, 2021

Ask a DTC marketer this question, and you’ll probably hear that their product website is there to answer questions about their drug or to drive brand objectives. Ask a diabetes patient which pharma company is the leader in diabetes therapy? Ask an online health seeker, and you’ll hear something different.

Branding 180

Branding Production Marketing Pharma Companies 180

World of DTC Marketing

APRIL 1, 2021

These same changes can also lower the chances of developing heart disease and some cancers. Where does pharma’s responsibility in this area? Most people who go to pharma product websites already have a health problem and they are looking for solutions. Too often those solutions are as simple as taking a pill.

Pharma Production 144

Pharma Production Production Pharma Companies Doctors 144

pharmaphorum

JULY 27, 2022

It will be piloted by several DTx developers, including Mahana Therapeutics which has developed DTx for chronic health conditions like irritable bowel syndrome (IBS) and Videra Health , a specialist in online consultations and remote patient monitoring. billion in 2021.

Production 72

Production Pharma Companies Doctors Doctor 72

Creogenic Pharma

APRIL 15, 2023

1* Pharma Franchise Company Submit Lowest Price 250+ Products Best Service Best Quality Chhattisgarh lies in the central part of the country. For starting a new Pharma Franchise setup, you require a basic understanding of how your market operates. Are You a Retailer ? Distributor ? Wholesaler ?

Doctors 40

Doctors Doctor Production Manufacturing 40

pharmaphorum

OCTOBER 11, 2022

As it turned out, pharmaphorum’s launch coincided with digital’s early permeation of the healthcare industry. “[Digital] was becoming an increasing feature of our content, whether we were talking about what patients were doing in the industry, what tech companies were coming in, et cetera. Healthcare’s early digital transformation.

Pharma Companies 95

Pharma Companies Medicine Doctors Doctor 95

Pharmaceutical Technology

NOVEMBER 2, 2022

Nowadays, it is an active choice many pharma companies and service providers are taking. Sometimes, this data can be helpful in a market access setting to inform or support pricing and reimbursement procedures. For some companies, a data-driven, digital-first approach has been natural. A fresh approach.

Medicine 130

Medicine Doctors Doctor Marketing 130

Creogenic Pharma

FEBRUARY 17, 2021

Franchise Company. Best PCD Pharma Franchise Company: Regardless of the economic recession, the growth of the PCD Pharma Franchise sector in India has preserved that positive slope. It is possible to create the best use of the available marketplace to develop your supply chain. Distributor ? Wholesaler ?

Pharma Companies 75

Pharma Companies Production Pharmacy Doctors 75

XTalks

DECEMBER 20, 2023

These advancements and trends addressed important industry challenges and offered opportunities to foster innovations and solutions in areas including drug development, healthcare and medical devices. Novo and Lilly are hard at work to expand their manufacturing capacities to meet the skyrocketing demand for their GLP-1 blockbusters.

Life Science 59

Life Science Clinical Trials Clinical Trials FDA Approval 59

pharmaphorum

NOVEMBER 30, 2022

The biggest gathering of pharma companies in Europe right now on the commercial side, the Veeva Systems Summit permits the sharing of best practices and of new ideas. Facts that they gleaned included: Across Europe, only 52% of HCPs will accept a visit from a pharma company (i.e.

Life Science 98

Life Science Pharma Companies Sales Marketing 98

pharmaphorum

DECEMBER 15, 2021

Going from the vital activity of patient engagement to the more encompassing state of patient centricity requires big steps in the evolution of new-drug discovery, development, and delivery. It is drug developers, patients, advocates, and caregivers in active conversations—more likely to involve clean sheets of paper than prepared scripts.

Pharma Companies 143

Pharma Companies Development Medicine Clinical Trials 143

Creogenic Pharma

FEBRUARY 17, 2021

Franchise Company. Growth of Pharma Franchise: With the rise in competition, it has truly become demanding for new businesses to enter the present pharmaceutical production marketplace. The operational and marketing skills could be developed with time, but the lack of tools can damage your business very poorly.

Pharma Companies 52

Pharma Companies Production Manufacturing Marketing 52

Fossil Remedies

MARCH 27, 2020

Earlier, the person had to fix an appointment with the doctor while seeking treatment for an ailment. They talk to others who developed similar symptoms or problems. Hence, doctors suggest the patients these healthcare apps. They make things simple for both doctors as well as patients. Some try to device the cure as well.

Doctors 52

Doctors Doctor Pharma Production Pharma Companies 52

pharmaphorum

DECEMBER 7, 2021

For the most part, life science companies have a relatively good knowledge of what their audiences want and need from them. Therefore, valuable market knowledge is ignored, and desired outcomes are not achieved. Pharma, however, has prioritised brand-led information, even on independent platforms. About the author.

Life Science 104

Life Science Pharma Companies Branding Marketing 104

pharmaphorum

SEPTEMBER 16, 2021

The decision by shareholders has been greeted with consternation by health charities, public health specialists and doctors organisations, which have mounted a campaign against placing a pharma company in the hands of a big tobacco group.

Scientist 74

Scientist Production Marketing Pharma Companies 74

pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses.

Branding 115

Branding Doctors Doctor Compliance 115

pharmaphorum

APRIL 27, 2022

This is particularly evident in marketing. Instead, companies are increasingly turning to omnichannel marketing to bridge gaps in communication created by the pandemic. In previous years, pharma was largely in charge of the marketing experience, sending reps to meet with customers face-to-face.

Marketing 116

Marketing Sales Production Development 116

pharmaphorum

MARCH 24, 2021

It was a joke, one MP said to the BBC – a jibe about a colleague eating a sandwich during the meeting – and wasn’t intended in any way to be critical of pharma companies or a triumphalist take on the UK’s successful vaccine rollout. " But he’s wrong.

Vaccination 119

Vaccination Vaccine Pharma Companies Doctors 119

pharmaphorum

DECEMBER 21, 2020

The companies are based on opposite sides of the Atlantic – Moderna was founded in Massachusetts in 2010 under the name ModeRNA Therapeutics by a team of investors two years after BioNTech began operating from a small lab in Mainz, Germany. They are very good doctors, scientists and entrepreneurs.

Vaccination 93

Vaccination Vaccine Doctors Doctor 93