World of DTC Marketing

OCTOBER 4, 2021

Earlier this year, I was asked by a client to write a position paper on using Facebook for the DTC marketing of an oncology product. A year ago, Facebook was making a hard charge to get the pharma business. TV will still be the first choice for many DTC marketers, but digital is increasing even though 50% of that money is wasted.

Branding 224

Branding Marketing Pharmacy Pharma Companies 224

pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications.

Marketing 86

Marketing Doctors Doctor Pharma Companies 86

World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. The new initiative, Care Studio, aims at doctors rather than patients. If pharmacies try to fill those generic prescriptions, the claims are rejected.

Pharmacy 227

Pharmacy Generic Drugs Life Science Branding 227

Pharmaceutical Technology

MARCH 24, 2023

Amgen’s (US) Amjevita (adalimumab) is the first Humira biosimilar, launched in February 2023, and seven other FDA-approved biosimilars are expected to arrive on the US market later this year. AbbVie had reached settlement agreements with the biosimilar manufacturers to keep the biosimilars off the US market until 2023.

FDA Approval 147

FDA Approval Marketing Manufacturing Sales 147

Creogenic Pharma

FEBRUARY 17, 2021

Franchise Company. Best PCD Pharma Franchise Company: Regardless of the economic recession, the growth of the PCD Pharma Franchise sector in India has preserved that positive slope. After you have made a list of the available companies, you must pick the businesses that are looking to give franchises in your locality.

Pharma Companies 75

Pharma Companies Production Pharmacy Doctors 75

pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses. About the author.

Branding 116

Branding Doctors Doctor Compliance 116

Creogenic Pharma

FEBRUARY 17, 2021

Franchise Company. PCD Pharma Franchise in TamilNadu: Everyone demands quality medications. So, for that, we are offering our very best PCD Pharma Franchise in TamilNadu. Our business is engaged in the marketing and production of a wide variety of pharma formations. Marketing inputs are provided. Coimbatore.

Production 52

Production Sales Pharma Companies Marketing 52