World of DTC Marketing
JUNE 22, 2022
PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. The new initiative, Care Studio, aims at doctors rather than patients. If pharmacies try to fill those generic prescriptions, the claims are rejected.
World of DTC Marketing
OCTOBER 4, 2021
A year ago, Facebook was making a hard charge to get the pharma business. From my estimates, most of it failed because pharma companies are afraid of misinformation concerning regulations around DTC marketing. Spots for Amazon Pharmacy were found on over 30 health misinformation sites. Bob Hoffman.
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pharmaphorum
JANUARY 8, 2021
The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications.
Pharmaceutical Technology
MARCH 24, 2023
Many pharma companies hold extensive patent protections and have ongoing patent litigation cases. Advocacy groups, like Biosimilar Forum, have highlighted issues around formulary access for the new biosimilars and questioned if pharmacy benefit managers (PBMs) will offer all the Humira biosimilar options on their formularies.
Creogenic Pharma
FEBRUARY 17, 2021
Franchise Company. Best PCD Pharma Franchise Company: Regardless of the economic recession, the growth of the PCD Pharma Franchise sector in India has preserved that positive slope. After you have made a list of the available companies, you must pick the businesses that are looking to give franchises in your locality.
pharmaphorum
OCTOBER 3, 2022
Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses. About the author.
pharmaphorum
FEBRUARY 25, 2022
Pharma companies are now household names, having been thrust into the public’s consciousness after dominating the headlines through the pandemic. It is a pertinent case of what could limit pharma’s future growth and highlights resistance to a future in which pharmaceutical companies take up a greater share of patient care.
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