World of DTC Marketing

APRIL 6, 2022

DTC marketing has evolved. Challenges await, and there isn’t one set of guidelines for every product category. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing.

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Marketing Sales Pharma Companies Doctors 196

pharmaphorum

MARCH 4, 2022

When it comes to pharma marketing, historically companies have had to either market direct to consumers — and trust them to find a doctor and bring up the company’s product with them — or to send sales reps to doctors — and hope they had the right mix of potential customers among their patients.

Doctors 98

Doctors Doctor Branding Pharma Companies 98

Creogenic Pharma

APRIL 15, 2023

1* Pharma Franchise Company Submit Lowest Price 250+ Products Best Service Best Quality Just a few decades ago Baddi was a town of dust. The land was dull and there were next to zero companies there. We have a vast network of customers throughout the nation who trust us for our quality and affordable products.

Pharma Companies 40

Pharma Companies Production Manufacturing Generic Drugs 40

Fossil Remedies

JANUARY 16, 2020

When you own a PCD franchise company , you aim to attain maximum profitability. For that, you need to reach as many doctors as possible who will endorse your products. Since the competition is fierce, your success depends on conveying and convincing doctors about the effectiveness and quality of your products.

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Doctors Doctor Pharma Companies Sales 52

World of DTC Marketing

AUGUST 25, 2022

This is one area where pharma companies can restore trust and excel. . Nearly 9 in 10 Americans feel confident in the information they find on the internet, and a third feel they learn more there than from their doctor. Right now, people don’t come to pharma websites unless DTC drives them for a specific product.

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Doctors Doctor Branding Pharma Companies 227

World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Let’s be clear about pharma product websites.

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Doctors Doctor Production Marketing 296

World of DTC Marketing

APRIL 23, 2021

The politics of working with a major pharma company can be a difficult challenge. Just when you think you have broken through, pharma marketing, people rotate, leave, or get promoted, and the process is pushed back three or four steps. Getting a website up and running is only a tiny part of a digital strategy.

Pharma Companies 188

Pharma Companies Doctors Doctor Marketing 188

World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it.

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Branding Pharma Companies Marketing Production 238

pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications.

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Marketing Doctors Doctor Pharma Companies 100

World of DTC Marketing

AUGUST 9, 2021

86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. HCPs don’t necessarily want pharma trying to sell products via social media. Doximity was flagged for having anti-vaccine information.

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Nurses Marketing Pharma Companies Production 294

World of DTC Marketing

OCTOBER 4, 2021

Earlier this year, I was asked by a client to write a position paper on using Facebook for the DTC marketing of an oncology product. Yesterday 60 Minutes aired a segment from a former Facebook Product Manager who said that Facebook was aware of misinformation but chose to leave it in their algorithms because it led to more engagement.

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Branding Marketing Pharmacy Pharma Companies 224

World of DTC Marketing

AUGUST 13, 2020

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. Is HCP marketing changing? The other area I see hiring is marketing.

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Branding Pharma Companies Doctors Doctor 223

World of DTC Marketing

SEPTEMBER 15, 2021

SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. My doctor’s office recently sent me an email that they had plenty of telehealth appointments available for patients who didn’t want to come to the office.

Doctors 199

Doctors Doctor Production Pharma Companies 199

World of DTC Marketing

JULY 21, 2022

Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing. In this blogger’s opinion, there is also a severe need for talented marketers who understand the microsegments of each market. The MS market is a great example. DTC marketers seem to ignore this data.

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Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

JANUARY 1, 2022

2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx. 3hree: Pharma will increase its spending in digital, but a lot of the money will be wasted. Invest in product websites with content and usability studies.

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Marketing Doctors Doctor FDA Approval 244

World of DTC Marketing

MARCH 11, 2021

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

Doctors 180

Doctors Doctor Pharma Companies Vaccination 180

World of DTC Marketing

JULY 14, 2021

Talented marketers don’t want a career in pharma because of the culture. Many pharma agencies have allowed and sometimes forced experienced, talented people to leave while replacing them with inexpensive unproven people, and it shows. 1ne: Pharma companies are forcing out older, experienced employees.

Pharma Companies 253

Pharma Companies Branding HR Marketing 253

Fossil Remedies

SEPTEMBER 23, 2022

PCD Pharma Franchise is a popular business model. It is a business arrangement in which a pharma company offers the rights of marketing and distribution to its franchise partner. The pharma company thus expands its business and reaches new regions. First is product quality. Impressive product list.

Pharma Companies 52

Pharma Companies Production Licensing Licensing 52

World of DTC Marketing

JUNE 24, 2021

Pharma TV ads drive people online to search for more information. Safety pages on Pharma product websites continue to have high utility. Only requirement in TV ads should be for “boxed” products. If the FDA understood consumer behavior like marketers instead of scientists, they would understand how DTC works.

Doctors 165

Doctors Doctor Production Drugs 165

World of DTC Marketing

AUGUST 10, 2021

There is a HUGE opportunity for pharma companies to help sort through all the misinformation and talk to patients as people, not sales targets. It’s reasonable to believe that, because of the COVID surge, people are once again putting off some treatments and canceling appointments with their doctors.

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Production Pharma Companies Doctors Doctor 180

Pharmaceutical Technology

MARCH 24, 2023

Amgen’s (US) Amjevita (adalimumab) is the first Humira biosimilar, launched in February 2023, and seven other FDA-approved biosimilars are expected to arrive on the US market later this year. AbbVie had reached settlement agreements with the biosimilar manufacturers to keep the biosimilars off the US market until 2023.

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FDA Approval Marketing Manufacturing Sales 147

pharmaphorum

FEBRUARY 3, 2022

India’s Dr Reddy’s Laboratories has joined the growing list of pharma companies that are looking to tap into the market for medical cannabis, buying German developer Nimbus Health for an undisclosed sum.

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Licensing Licensing Marketing Medicine 119

World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. While I’m a digital marketer, I feel this is a huge mistake.

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Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

MARCH 11, 2022

But do doctors trust the system? consumers’ trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey.

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Pharma Companies Vaccination Vaccine Doctors 212

pharmaphorum

MARCH 9, 2021

Meanwhile, field teams’ promotional content is still reflective of the pre-COVID paradigm, and Noel says companies need to rethink what content messages will be beneficial for HCPs. Reps should not just be pushing product messages – they should be asking doctors what they need right now and how they can help.”.

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Sales Doctors Doctor Marketing 131

World of DTC Marketing

DECEMBER 22, 2020

In 2020, there should be over 592 million daily app downloads, and a survey by Gallup revealed that nearly half (45%) of Americans have at least tried digital health products such as fitness trackers or mobile health apps.Indeed, 1 in 5 (20%) have tried or are using both fitness trackers and apps. So should pharma be in the app business?

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Doctors Doctor Branding Development 230

World of DTC Marketing

JANUARY 26, 2021

But let’s start at the beginning… 1ne: What’s the purpose of your product website? Ask a DTC marketer this question, and you’ll probably hear that their product website is there to answer questions about their drug or to drive brand objectives. The post Is pharma digital ready?

Branding 180

Branding Production Marketing Pharma Companies 180

Creogenic Pharma

APRIL 15, 2023

1* Pharma Franchise Company Submit Lowest Price 250+ Products Best Service Best Quality Chhattisgarh lies in the central part of the country. Creogenic pharma is one of the leading pharmaceutical companies in the industry having a rich and diverse range of more than 200+ products in their portfolio.

Doctors 40

Doctors Doctor Production Manufacturing 40

Fossil Remedies

APRIL 26, 2022

PCD Pharma Business Plan. In a pharmaceutical business, you need a link between the pharma marketing company and the end-user, i.e., doctors, pharmacists, or others who can prescribe the medicine. This connecting link is the PCD Pharma Business. The first thing is a market research.

Doctors 59

Doctors Doctor Marketing Production 59

Creogenic Pharma

MARCH 1, 2022

Franchise Company. 250+ Products. Best Pediatric Pharma Franchise Company. In today’s scenario of Pharmaceutical Industry, a wide number of PCD Pharma companies are present. A few companies in this vast industry offer Pediatric Products to their customer. Distributor ? Wholesaler ?

Production 52

Production Manufacturing Doctors Doctor 52

World of DTC Marketing

APRIL 1, 2021

Where does pharma’s responsibility in this area? Most people who go to pharma product websites already have a health problem and they are looking for solutions. Yes, pharma is filling a need of the market but should they also remind patients that some chronic health issues are in their control?

Pharma Production 144

Pharma Production Production Pharma Companies Doctors 144

pharmaphorum

MARCH 11, 2021

According to analysts from Jefferies, several pharma companies could stand to benefit with products that could help with issues such as mental health, lung scarring, kidney disease and heart failure.

Sales 105

Sales Production Pharma Companies Doctors 105

Creogenic Pharma

MARCH 8, 2021

Franchise Company. 250+ Products. PCD Pharma Companies in India. PCD pharma companies in India will be the new-age small business design in the pharmaceutical sector, which benefits both suppliers addition to the distributor. Let’s look at Top PCD Pharma Franchise Companies in India –.

Pharma Companies 52

Pharma Companies Production Pharma Production Marketing 52

pharmaphorum

JANUARY 24, 2022

The sale also marks a retreat from healthcare for the tech giant, which is remarkable given that it once said it viewed health as second only to financial services market as a market opportunity. For its part, IBM has said that the Watson for Oncology product has been improving year-on-year as the AI crunches more and more data.

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Radiology Marketing Genome Genomics 111

World of DTC Marketing

OCTOBER 27, 2020

Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. gross domestic product. Today, just as many people trust retailers and digital companies to help manage their personal health as they do health care providers.18. health care spending reached $3.7 Shopping for healthcare?

Pharma Companies 230

Pharma Companies Doctors Doctor Production 230

Creogenic Pharma

APRIL 15, 2023

1* Pharma Franchise Company Submit Lowest Price 250+ Products Best Service Best Quality Are you considering starting your own business in the Indian pharma industry? Creogenic Pharma, a science-driven pharmaceutical company, is offering PCD Pharma Franchise in Madhya Pradesh on a monopoly basis.

Pharma Companies 40

Pharma Companies Pharma Production Medicine Production 40

XTalks

MAY 3, 2024

Healthcare company Real Chemistry announced its introduction of IRIS, an insights-as-a-service platform that will deliver all things related to GLP-1 drugs. This includes news on the obesity market, the latest info on current and future GLP-1 drugs and the overall growing influence of GLP-1 therapies.

Drugs 52

Drugs Clinical Trials Clinical Trials Marketing 52