World of DTC Marketing

APRIL 22, 2021

QUICK READ: More TV DTC spots are airing, but DTC marketers are losing the battle between awareness and conversion because of all the noise online. Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost.

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World of DTC Marketing

MAY 31, 2022

There’s quite a debate in the CPG world about the investment in digital marketing. However, with pharma brands, online is essential to a successful marketing strategy. Over 95% of people, when hearing about new treatment options, will go online BEFORE asking their doctor for/about the product. They’re not.

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World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. is no more an option but the critical factor to ensure success for any multichannel marketing initiatives. What about telehealth?

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World of DTC Marketing

OCTOBER 9, 2020

HERE’S THE PITCH: Guidelines surrounding effective frequency are different by every advertised product. For pharma products, effective frequency is, for example, the frequency at which someone is going to go online to learn more about your product. TV alone is not going to sell your product.

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World of DTC Marketing

AUGUST 4, 2021

Pharma websites are not consdiered a top resource for infromation on new products. TV spots are the number one way people learn about new pharma products. 3hree: Pharma product websites are not listed as a top online health resource even when looking for information on a specific product. WebMD is still number one.

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World of DTC Marketing

MAY 13, 2021

More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. You can give them a list of doctors to target, and they will report metrics on how many of them have engaged your content. The post Marketing to physicians. What about physician social media sites?

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World of DTC Marketing

APRIL 6, 2022

DTC marketing has evolved. Challenges await, and there isn’t one set of guidelines for every product category. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing.

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pharmaphorum

MARCH 4, 2022

When it comes to pharma marketing, historically companies have had to either market direct to consumers — and trust them to find a doctor and bring up the company’s product with them — or to send sales reps to doctors — and hope they had the right mix of potential customers among their patients.

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Pharma Mirror

DECEMBER 23, 2020

The market for this niche is getting bigger, and it’s going to cross 30 billion dollars soon. Keeping up with the latest updates is crucial since it helps doctors save more lives. The post Benefits of Medical Software Company Products appeared first on Pharma Mirror Magazine.

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World of DTC Marketing

JANUARY 4, 2021

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare.

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World of DTC Marketing

OCTOBER 26, 2021

The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were. To their doctors for problems, follow-ups, and treatments because of the pandemic. The other issue that is making DTC marketing more could be data overload and balancing ROI with online health seeker needs.

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World of DTC Marketing

AUGUST 25, 2021

SUMMARY: There is a huge issue that’s challenging DTC marketers: online health misinformation. While we’re still trying to research the changes it has led to for DTC marketers, there are some observable behaviors taking place that we have examined through Google analytics. 3hree: Beware of changing market parameters.

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Camargo

DECEMBER 15, 2020

Whether a sponsor develops a new product or plans to license an exciting new asset developed somewhere else, commercial success or failure will depend on its understanding of the market and ability to develop an effective commercial strategy. How big is the addressable market, and what do I know about it?

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World of DTC Marketing

JANUARY 14, 2021

SUMMARY : Digital marketing is not a tactic. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. To master digital marketing, pharma needs to be prepared to fail. To master digital marketing, pharma needs to be prepared to fail. It’s a mindset.

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World of DTC Marketing

APRIL 13, 2021

The future of reaching HCPS is both on and off-line depending on the product, health condition, and specialty. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. So is the future of HCP marketing digital? Where to start?

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World of DTC Marketing

AUGUST 8, 2022

Consumers have changed their shopping behavior due to the pandemic, and some of those changes are relevant for pharma marketers. The days of someone seeing an ad for a prescription drug and rushing to ask their doctor about it have replaced the quest for more information, usually online. What can we learn from this?

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Drug Discovery World

MAY 20, 2024

Glucagon-like peptide-1 (GLP-1) receptor agonist sales for the type 2 diabetes and obesity markets are forecast to reach over $125 billion in the seven major markets (7MM) by 2033, according to analysts GlobalData. Key opinion leaders interviewed by GlobalData said that patients usually ask their doctors for these specific medicines.

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XTalks

JANUARY 9, 2024

Swoop , a leader in healthcare marketing, recently introduced a groundbreaking portfolio of predictive AI targeting for pharmaceutical and life sciences advertisers. This capability will usher in a new era in healthcare marketing, moving beyond traditional methods that rely on past data to a future-focused approach.

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World of DTC Marketing

JUNE 10, 2021

We tested a message that pulled key important label copy from a 24-page product label. It had a phenomenal success metric, and a majority of the audience download the complete product label. Finally, after the storm of the pandemic, many doctors re suddenly overwhelmed with patients. What about social media?

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Intouch Solutions

MARCH 19, 2024

Products thrive and fail based on cultural values, economic systems and individual aspirations. From chronic migraines labeled as anxiety to an autoimmune disorder attributed to mental health, many women’s health issues are likely to be misdiagnosed or dismissed by doctors as something less critical.

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World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Let’s be clear about pharma product websites.

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World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Is there a disconnect between what DTC marketers think will happen and what happens with DTC? Ask current patients what drove them to get an Rx for a branded product (MS drug). By the way, the product websites were barely mentioned.

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World of DTC Marketing

JULY 28, 2021

When visiting a doctor, it’s pretty common to see a doctor going from room to room with laptops. More and more, I am hearing that pharma is NOT part of the digital conversation while talking to other doctors and going to independent health resource sites. It’s no secret that HCPs are using digital more and more.

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Pharmaceutical Technology

JULY 28, 2022

The wAMD and GA markets are anticipated to reach values of $18.8bn and $4.0bn, respectively, in 2031 in the 7MM. The wAMD and GA markets are anticipated to reach values of $18.8bn and $4.0bn, respectively, in 2031 in the 7MM. The therapy received FDA approval in October last year.

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Fossil Remedies

JANUARY 16, 2020

For that, you need to reach as many doctors as possible who will endorse your products. Since the competition is fierce, your success depends on conveying and convincing doctors about the effectiveness and quality of your products. Getting doctor referrals-the old way. Today’s marketing mantra.

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pharmaphorum

AUGUST 21, 2020

Doctors have called for rules to be tightened on coronavirus antibody tests in the UK amid fears that false readings could put the public at risk. The doctors said the tests should not be used without professional support, must give accurate results and be “properly readable”. Feature image courtesy of Rocky Mountain Laboratories/NIH.

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Drug Discovery World

NOVEMBER 27, 2023

A complex journey Biotherapeutics discovery and development upstream encounters challenges in cell line development (CLD), clone screening and characterisation, scale up, and eventually production. Stable clonal cell banks are used for GMP production of the final drug product. Metab Eng 2020;57:203.

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pharmaphorum

JANUARY 28, 2021

It has been five years since the first biosimilar launched in United States market—marking the first steps in expanding access to innovative biologic-based treatments that help patients manage and treat difficult illnesses such as cancer, rheumatoid arthritis, and other life-altering diseases. million patients.

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World of DTC Marketing

FEBRUARY 3, 2022

2wo: The pharma product website is a living entity. DTC marketers need to listen to what people ask about treatments on websites like Google Trends. Content that’s not being read needs to be removed and added as the noise around your product increases. 5ive: We want to know about your target market.

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World of DTC Marketing

AUGUST 25, 2022

Fierce Healthcare reported, “three in 4 Americans leave the doctor confused and dissatisfied for reasons that include disappointment in the level of Q&A they have with their doctor, confusion about their health, and a need to do more research, according to a survey of 1,000 U.S. Of those, 80% turn online to do so.

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pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. With medical staff working tirelessly and lockdown restrictions in place across the world, the way pharma markets medications has changed, too.

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World of DTC Marketing

MARCH 22, 2021

share of the advertising market as a whole. However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs. That research entails going to the product website.

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XTalks

MARCH 6, 2024

MBA, Vice President, Global Head of Marketing, Sight Sciences, about the evolving field of eye care. The company’s other notable product is the TearCare® System, which has FDA clearance for localized heat therapy in adult patients with evaporative dry eye disease due to meibomian gland dysfunction (MGD), the leading cause of dry eye disease.

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World of DTC Marketing

APRIL 23, 2021

Just when you think you have broken through, pharma marketing, people rotate, leave, or get promoted, and the process is pushed back three or four steps. Patients are finally returning to their doctors, and some DTC people really believe they will go to their doctor and ask for an Rx.

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World of DTC Marketing

JANUARY 1, 2022

2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx. Invest in product websites with content and usability studies. Some of the questions I get from senior marketing people leave me speechless. Think “patient journey.”

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World of DTC Marketing

JULY 21, 2022

Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing. In this blogger’s opinion, there is also a severe need for talented marketers who understand the microsegments of each market. The MS market is a great example. DTC marketers seem to ignore this data.

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World of DTC Marketing

OCTOBER 4, 2021

Earlier this year, I was asked by a client to write a position paper on using Facebook for the DTC marketing of an oncology product. Yesterday 60 Minutes aired a segment from a former Facebook Product Manager who said that Facebook was aware of misinformation but chose to leave it in their algorithms because it led to more engagement.

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