World of DTC Marketing
JUNE 11, 2021
According to Medscape, “doctors and nurses reported relatively lower trust in the CDC than WebMD readers. Among doctors, 31% said they trust the CDC in general, compared to 25% of nurses and 45% of WebMD readers. The result of all this is going to be widely felt in HCP marketing.
World of DTC Marketing
AUGUST 9, 2021
86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. HCPs don’t necessarily want pharma trying to sell products via social media. Doximity was flagged for having anti-vaccine information.
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World of DTC Marketing
AUGUST 25, 2022
This is one area where pharma companies can restore trust and excel. . Pharma companies have access to some of the best physicians in the country, and they are underutilized when helping patients understand health issues. DTC marketers need to fight for the information their audience wants.
pharmaphorum
APRIL 12, 2022
Lapolla notes that from the perspective of MedSurvey, one thing they often hear from their clients is how difficult it can be getting research done to find out how to have a more significant reach in the market. “But it’s not as if we’re getting tons more physicians coming into the market. .
World of DTC Marketing
NOVEMBER 27, 2020
The American Nurses Association, a national professional organization, said one-third of its members do not intend to take the vaccine, and an additional third are undecided. Moderna’s top management has, collectively, sold more than $350 million in stock or investments in the company over the course of this year.
pharmaphorum
JULY 8, 2022
“It’s critical that Congress takes steps to fix this broken system, so nurses and firefighters aren’t paying higher tax rates than big pharma,” he added. Meanwhile, the report notes that other big pharma companies contacted by the Finance Committee ” have refused to substantively cooperate.”
pharmaphorum
DECEMBER 15, 2022
In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Within the life sciences space, traditional ways of leveraging social media include marketing and spreading awareness of a disease or treatment. Healthcare Provider (HCP) marketing. Direct-to-Consumer (DTC) marketing.
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