Pharmaceutical Technology

SEPTEMBER 5, 2022

Pharmaceutical companies hold permission to market their products directly to consumers. The direct-to-consumer marketing companies for pharmaceuticals are increasingly moving online as it supports the digitisation of information, enabling patients to take control of their health. No product is mentioned for help-seeking advertising.

Marketing 130

Marketing Compliance Doctors Doctor 130

pharmaphorum

JANUARY 12, 2022

The multi-channel routes of digital allowed pharma sales teams and MSLs to reach clinicians and have a voice but those same clients are now deluged with emails, webinars, podcasts, virtual events and video sampling – the cut-through has been blunted. million videos watched on YouTube. million videos watched on YouTube.

Sales 98

Sales Marketing Branding Development 98

Pharmaceutical Technology

JULY 15, 2022

Nothing epitomises market failures more than the cost of insulin,” Newsom said in a video posted on Twitter. Most of the US insulin market is controlled by three pharma companies: Sanofi, Eli Lilly, and Novo Nordisk. The documents state that a partnership with a CMO would be cheaper than the state directly manufacturing insulin.

Insulin 328

Insulin Manufacturing Contract Manufacturing Production 328

Pharma Marketing Network

JULY 12, 2023

In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. Patient-centric pharmaceutical marketing is based on the understanding that patients are more than just consumers of drugs. There are a number of ways to create patient-centric pharmaceutical marketing.

Marketing 98

Marketing Compliance Regulation Branding 98

XTalks

MAY 15, 2023

Here’s everything you need to know about the company, its controversies and why it’s dominating the milk market. percent stake in the brand to become the sole owners of Fairlife and extended sales nationwide. The video went viral, leading to protests and boycotts of Fairlife products. percent to $4.627 billion.

Sales 98

Sales Protein Branding Containment 98

BioTech 365

JULY 15, 2021

Videos Win Six Coveted Telly Awards for Excellence Tiger Balm U.S. Videos Win Six Coveted Telly Awards for Excellence Awards are the latest milestone in brand’s continued sales and marketing momentum LIVERMORE, Calif.–(BUSINESS Tiger Balm U.S.

Sales 52

Sales Marketing 52

XTalks

SEPTEMBER 1, 2023

Leading US plant-based food companies are reportedly considering the formation of a coalition to counteract successful marketing strategies like The Incredible, Edible Egg and Got Milk? Sales attacks, media criticisms and advertisement blitzes, many orchestrated by Big Ag and its affiliates, have all left marks.

Marketing 105

Marketing Sales Production Protein 105

Drug Channels

JUNE 21, 2023

This week, I’m rerunning some popular posts while I prepare for this Friday’s live video webinar: PBMs and the Battle Over Patient Support Funds: Accumulators, Maximizers, and Alternative Funding. Click here to see the original post from April 2023. Our latest data appear below.

Marketing 61

Marketing Branding Sales Pharmacy 61

pharmaphorum

DECEMBER 23, 2022

Rarely are organisations able to view HCP relationships holistically – across clinical, medical, and sales – or reap the benefits of creating a unified understanding of the customer. As Veeva Pulse data has shown, the use of video as an additive channel to in-person can increase promotional response three times over in-person alone.

Sales 105

Sales Marketing Life Science Compliance 105

Pharma Marketing Network

JUNE 12, 2020

We’re accepting meeting invites that will be held via video conference and preparing to FaceTime our families after work. So how can pharmaceutical marketers learn from this? If you were marketing a diabetes drug, would you use the same marketing plan in Colorado as you would in Alabama? If they are allowed in, great.

Marketing 75

Marketing Doctors Doctor Sales 75

Pharma Marketing Network

OCTOBER 3, 2023

In the ever-evolving world of digital marketing, pharma companies have a unique opportunity to revolutionize their industry. With the right strategies and tools, pharma companies can create innovative campaigns that will reach their target audience and drive sales.

Marketing 52

Marketing Pharma Companies Sales 52

World of DTC Marketing

FEBRUARY 17, 2021

DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad.

Branding 180

Branding Marketing Production Pharma Production 180

Intouch Solutions

MARCH 2, 2023

ChatGPT and Generative AI Land in Pharma Marketing With Sense of Awe — and Plenty of Caution – Endpoints News “What pharma companies and companies like us need to do to make [AI] work is to ‘pharmatize’ it,” Faruk told Senior Editor Beth Snyder Bulik. ” “ Can ChatGPT Revolutionize Pharma Marketing?

Marketing 52

Marketing Life Science Pharma Companies Sales 52

pharmaphorum

AUGUST 17, 2020

N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. Virtual connections. Engagement channels. Joanna Carlish.

Regulation 97

Regulation Marketing Sales Branding 97

Pharma Marketing Network

DECEMBER 16, 2020

The 2021 NextGen Pharma Content , taking place on March 23-24 , will bring together content creators, marketers, and communications/PR practitioners to learn how to build trust and earn loyalty with customers to achieve a positive emotional connection with your brand. REGISTER TODAY!

Production 52

Production Marketing Branding Sales 52

XTalks

MAY 21, 2021

They may consist of videos, slides or audio to stream for a live audience within the thousands. Drive marketing and branding efforts . Sales and marketing departments are able to use webcasts as a measurable ROI when setting up product launches, video blogs or even web shows to drive awareness of products or services.

Marketing 116

Marketing Branding Production Sales 116

XTalks

FEBRUARY 2, 2021

B2B marketers are preparing themselves for what lies ahead in 2021 after the fallout from the COVID-19 pandemic. . The widespread economic shutdown created a negative return on investment for marketers during the previous year. The Marketing Budget Plan. Firstly, what is a Marketing Budget?

Marketing 98

Marketing Branding Sales Production 98

The Pharma Data

MAY 14, 2021

Product Name: Hair Rejuvenator – Video. Click here to get Hair Rejuvenator – Video at discounted price while it’s still available… All orders are protected by SSL encryption – the highest industry standard for online security from trusted vendors. CLICKBANK® is a registered trademark of Click Sales, Inc.,

Production 52

Production Sales Doctors Doctor 52

The Pharma Data

MAY 16, 2021

Product Name: Rapid Reflux Relief – Video. Click here to get Rapid Reflux Relief – Video at discounted price while it’s still available… All orders are protected by SSL encryption – the highest industry standard for online security from trusted vendors. ClickBank is the retailer of products on this site.

Production 52

Production Sales Doctors Doctor 52

The Pharma Data

MAY 14, 2021

Product Name: Toxic Metal Flush – Video. Click here to get Toxic Metal Flush – Video at discounted price while it’s still available… All orders are protected by SSL encryption – the highest industry standard for online security from trusted vendors. CLICKBANK® is a registered trademark of Click Sales, Inc.,

Production 52

Production Sales Doctors Doctor 52

The Pharma Data

MAY 14, 2021

Product Name: Hair Loss Protocol – Video. Click here to get Hair Loss Protocol – Video at discounted price while it’s still available… All orders are protected by SSL encryption – the highest industry standard for online security from trusted vendors. CLICKBANK® is a registered trademark of Click Sales, Inc.,

Production 52

Production Sales Doctors Doctor 52

The Pharma Data

MAY 14, 2021

Product Name: 7 Day Fat Meltaway Plan – Video. Click here to get 7 Day Fat Meltaway Plan – Video at discounted price while it’s still available… All orders are protected by SSL encryption – the highest industry standard for online security from trusted vendors. ClickBank is the retailer of products on this site.

Production 52

Production Sales Doctors Doctor 52

Drug Channels

MARCH 30, 2023

This week, I’m rerunning some popular posts while I prepare for tomorrow’s live video webinar: Discount Cards, Cost-Plus Pharmacies, and PBMs: Trends, Controversies, and Outlook. Humira sales would be decline by about 37% in 2023—which is at the lower end of its previous erosion projection of 35% to 55%.

Insulin 88

Insulin Pharmacy Drugs Sales 88

Pharma Marketing Network

AUGUST 18, 2020

In the wake of the sales field disruption, DHC Group’s Mark Bard held a roundtable with several physician communication experts to discuss how marketers should move forward to insulate against channel dependence in the future. The 12 minute video of this exchange is available here, as well as a TLDR(watch) summary of the key takeaways.

Sales 59

Sales Marketing Branding Development 59

Pharma Marketing Network

FEBRUARY 4, 2021

Oncology Digital Marketing & Customer Experience at GSK. The pharma and healthcare industry were greatly impacted by the (almost) complete elimination of in-person interactions, whether that be between sales reps and physicians or physicians and patients. Video – It’s Not as Complicated as it Sounds. Ryan Billings , U.S.

Branding 98

Branding Marketing Doctors Doctor 98

Pharma Marketing Network

DECEMBER 17, 2021

With sales representatives being “less useful” in the field, as they have less access with HCPs, pharma continues to rethink the role of the salesforce. With sales representatives being “less useful” in the field, as they have less access with HCPs, pharma continues to rethink the role of the salesforce.

Marketing 105

Marketing Sales Engineer Vaccination 105

pharmaphorum

NOVEMBER 20, 2020

Like so many others, the job of the pharma sales rep has been dramatically affected by the outbreak of COVID-19. Sales forces have been admirably quick to adapt, but the situation accentuates an issue that many in the industry will already be aware of. What do we mean by ‘media’? And measurement is crucial.

Branding 98

Branding Sales Marketing Doctors 98

pharmaphorum

DECEMBER 6, 2021

She reveals what Boston Scientific focused on while moving into digital marketing and health, how the organisation’s portfolio has expanded and what tech she’s excited about in the future to enhance customer centricity through personalisation. About the interviewee.

Sales 52

Sales Marketing Production 52

XTalks

AUGUST 10, 2023

Unsurprisingly, this distressing revelation sent shockwaves through the market, causing Beyond Meat’s stock to plunge by nearly 20 percent since Monday afternoon. Additionally, concerns arose about potential setbacks in achieving its goal of achieving positive cash flow in the latter part of the year.

Production 97

Production Branding Sales Protein 97

XTalks

JULY 14, 2022

In addition, webinars are a great way to generate leads and assist the sales process. There are certainly a lot of benefits that can come with using this medium, so why not perfect your webinar marketing campaign with professional webinar production services? Pre-Webinar Planning and Marketing. Live and Recorded Webinar Hosting.

Life Science 98

Life Science Production Marketing Branding 98

Drug Channels

SEPTEMBER 22, 2021

This week, I’m rerunning some popular posts while I prepare for this Friday’s live video webinar: Drug Channels Update: Buy-and-Bill Market Trends. Click here to see the original post and comments from June 2021. Despite what you may have heard, the 340B Drug Pricing Program continues to thrive.

Pharmacy 52

Pharmacy Branding Sales Drugs 52

XTalks

JANUARY 27, 2023

This is likely a reflection of changing trends, namely the diversion of more cash toward digital marketing instead of linear TV advertising. Experts say the industry largely continues to focus on traditional TV promos because it feels there is still a market for them. In 2022, the top 10 pharma ad spenders combined for a total of $1.68

Drugs 104

Drugs Life Science Marketing Sales 104

pharmaphorum

SEPTEMBER 28, 2021

Innovative new UCaaS platform powers sales teams with compliant SMS text messaging, call triggering, asset delivery, activity tracking and more. With its new upgrades, ZING is now one of the most powerful HCP engagement platforms on the market. And they get the power of an effective, efficient communication system as well.

Life Science 52

Life Science Sales Compliance Branding 52

pharmaphorum

NOVEMBER 24, 2020

The three-way deal combines UpHealth – which provides patient care management, telemedicine and digital pharmacy services and gives its name to the new group – with CloudBreak, which provides a video consultation platform for doctors and patients. The largest by far was the $18.5

Behavioural Health 138

Behavioural Health Pharmacy Packaging Packaging 138

pharmaphorum

MAY 17, 2021

Many life sciences companies have begun 2021 by reviewing how they respond to the longer-term impact of this change – and its impact on sales forces is a major topic. Sales force adoption (48% of respondents) was deemed a key success factor for omnichannel engagement with HCPs in the ‘next normal’ (IQVIA survey, March 2021).

Life Science 72

Life Science Sales Marketing Development 72

pharmaphorum

AUGUST 18, 2021

Akili already has the first and only FDA cleared video game-based digital therapeutic (DTx) for children with attention-deficit hyperactivity disorder (ADHD), but is looking to add to its range via a licensing deal with Australia’s TALi Digital. . TALi is also in line for royalties on sales.

Licensing 63

Licensing Licensing Sales FDA Approval 63

pharmaphorum

NOVEMBER 2, 2020

Former chief digital officer for the NHS, Juliet Bauer, is now applying her experience to the private sector through video consultation firm Livi. Digital therapeutics are gaining momentum worldwide and offer developers, including pharma, both a huge opportunity and a stimulating market access challenge, say Olaf Schoeman and Emanuele Arcà.

Sales 58

Sales Clinical Trials Clinical Trials Marketing 58