Remove tag direct-consumer
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Grand Rounds February 2, 2024: Strategies for Improving Public Understanding of FDA and the Products It Regulates…Why Should We Care, and What Might We Do? (Susan C. Winckler, RPh, Esq)

Rethinking Clinical Trials

Food and Drug Administration (FDA) Commissioner Robert Califf asked the Reagan-Udall Foundation to conduct research and consult with experts to better understand how consumers find, consume, and perceive health information, especially regarding FDA-regulated products.

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Chocolate Shortage Looms Ahead of Easter 2024

XTalks

This move is a direct response to a staggering 78 percent year-over-year drop in chocolate sourcing. However, she emphasized, “Our strong marketing plans, innovation and brand investments will drive top-line growth and meet consumers’ evolving needs.” Inflation and high prices force consumers to rethink such purchases.

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Walmart Introduces bettergoods, a New Private Label Brand

XTalks

This new brand aims to make sophisticated, chef-inspired food products accessible and affordable, catering to the evolving tastes and demands of today’s consumers. The launch of bettergoods comes at a crucial time when consumers are feeling the pinch from rising grocery prices and general inflation. Photo courtesy of Walmart.

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Are You Ready for GA4? Enhancements for Measuring Engagement

Intouch Solutions

Every marketer wants to better understand their customer’s journey, but consumer privacy and security has been a looming and increasing concern over the last few years. Based on this new metric and way of reporting, it is vital to partner with a tagging solutions expert to successfully tag the site that follows the GA4 event structure model.

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How COVID-19 Changed Food Sampling in Retail and At Home

XTalks

But now that restrictions are loosening, more and more retail settings are offering food samples once again — an encouraging sign for smaller brands that rely on it to get its products into the hands of consumers. . This was disappointing for consumers, but even worse for small and emerging brands. .

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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

Unlike the consumer goods conglomerates of the past, who’ve grown up with traditional analogue media channels, these newer companies have been sculpted by the fact that everything is digital, so their initial touchpoints are always digitally-focused media.

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Preview of Pharma Commercials at Super Bowl 2024: From Touching Down with TUMS to Tackling Menopause

XTalks

While direct-to-consumer (DTC) TV advertising remains a mainstay marketing strategy in pharma, ads have mostly been relegated to evening hours during certain programs for older audiences. At $7 million for 30 seconds of airtime, the Super Bowl is the most expensive time and place of the year for TV commercials.