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Can gene therapies for haemophilia defend their high price tags?

Pharmaceutical Technology

Despite their potential multi-million-dollar sticker price, if haemophilia treatments by BioMarin and CSL Behring prove durable, they could help patients save money compared to current treatments, experts note. In the EU however, two years later, the European Commission awarded a conditional marketing authorisation for Roctavian.

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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

“Digitally native brands are typically agile businesses from the ground up, and agility and flexibility are part of their core makeup,” says Joe Holmes, vice president, marketing services, US at Tag. Jeremy Richter, Tag. Joe began his life at Tag in the UK, bringing efficiencies to his clients, working across all conceivable channels.

Branding 114
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Perfusion MRI and Other Perfusion Imaging Techniques for Clinical Trials

XTalks

We [Philips Pharma Solutions, formerly BioTel Research] have successfully ran multi-site DCE-MRI trials,” said Edward Ashton, PhD, VP, Oncology Imaging, Philips Pharma Solutions. For ASL MR perfusion, water molecules in arterial blood from a feeder artery are magnetically tagged and tracked until they reach the region of interest.

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Beam makes USD 120M bet; GRAIL and Quest announce the collaboration; Brain organoids mimic infant’s brains; Improvement in T cells to kill cancer

Delveinsight

Cancer detection company GRAIL has announced a collaboration with Quest Diagnostics that sees Quest proffering phlebotomy services to bolster GRAIL’s multi-cancer early detection blood test Galleri. GRAIL and Quest collaborate for the cancer blood test.

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Special edition cover of “We Are Family” available for download in Support of WHO Foundation!

The Pharma Data

9 November 2020, LONDON/GENEVA: The special edition cover of the timeless hit We Are Family, re-recorded by one member of the iconic multi-Gold and Platinum recording music group Sister Sledge, Kim Sledge, presented. WeAreFamily #COVID19 #HealthforAll and tag @WHO, @The_WorldWeWant and @thewhof. such as COVID-19. . Editors notes.

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Kim Sledge and the World We Want partner with WHO Foundation to re-record unity anthem “We Are Family” in response to COVID-19 and to focus on global public health needs

The Pharma Data

The initiative is being launched by The World We Want, the global social impact enterprise, and Kim Sledge, part of the legendary multi-Gold and Platinum recording music group, in benefit of the WHO Foundation, and supported by the World Health Organization (WHO). Upload your video to [link]. Source link.

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Grand Rounds January 27, 2023: The PREPARE II Trial: Embedding a Pragmatic Trial Into Clinical Care During an Emergency Procedure (Derek W. Russell, MD; Matthew W. Semler, MD, MSc)

Rethinking Clinical Trials

PREPARE II is a multi-center, parallel-group, randomized trial conducted from February 2019-May 2021 comparing fluid bolus and no fluid bolus among critically ill adults undergoing tracheal intubation with sedation who were receiving positive pressure ventilation between induction and laryngoscopy at 11 academic ICU sites across the U.S.

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