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Pharma running online ads on vaccine misinformation sites

World of DTC Marketing

NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. If pharma is going to waste money like this perhaps they could send the money to those who need it. How much is enough?

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Grand Rounds Ethics and Regulatory Series February 10, 2023: Informing and Consenting: What Are the Goals? (P. Pearl O’Rourke, MD; David S. Wendler, PhD, MA; Miguel Vazquez, MD; P. Michael Ho, MD, PhD)

Rethinking Clinical Trials

If they did not opt-out within a month, we would monitor their prescription refills and send a nudge if one went unfilled for more than 7 days. For NUDGE, there was the initial letter where patients could opt-out by sending a postcard and they could also opt-out in response to the text messages.

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Grand Rounds September 16, 2022: Using Nationwide Registries to Conduct Pragmatic Randomized Trials: The DANFLU Program (Tor Biering-Sørensen, MD, PhD, MPH)

Rethinking Clinical Trials

The national registries can be used to identify potential study participants who meet specific criteria and the e-BOKs system allows researchers to easily send invitations to potential participants, as well as follow up communications. The team will send out 800,000 invitations. Hospitalization of flu is the primary outcome.

Trials 130
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Top email calamities to avoid … and how to make an impact instead

pharmaphorum

If you’re not sure, don’t send it! When ready to send, consider who really needs it and consciously add those names. Not only will this help communicate to the right people, it’ll also prevent the premature sending of incomplete emails. If you’re not sure, don’t send it. Don’t trust “auto-complete”. Enjoy your weekends.

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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

“Digitally native brands are typically agile businesses from the ground up, and agility and flexibility are part of their core makeup,” says Joe Holmes, vice president, marketing services, US at Tag. Jeremy Richter, Tag. Joe began his life at Tag in the UK, bringing efficiencies to his clients, working across all conceivable channels.

Branding 114
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The FDA’s Technical Rejection Criteria for Study Data: Does Your eCTD Submission Comply?

Camargo

The correct STF file-tags are used for datasets and corresponding data definition files. For Standard for the Exchange of Nonclinical Data (SEND) study data, a demographic (DM) dataset (dm.xpt) and define.xml were submitted. A trial summary dataset (ts.xpt) containing the study start date in YYYY-MM-DD format is present.

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No sign of stopping: The rise of cell and gene therapy

Drug Discovery World

But are these price tags a barrier to access? There are questions regarding whether enough doctors are able to recommend advanced therapies, as well as where to send patients to receive treatment. The cost 2022 has not been shy of approvals – Uniqure and CSL’s Haemophilia B drug even nabbed the title of “Most Expensive Drug” at $3.5