tag value-added-medicine 
XTalks
FEBRUARY 8, 2024
While direct-to-consumer (DTC) TV advertising remains a mainstay marketing strategy in pharma, ads have mostly been relegated to evening hours during certain programs for older audiences. The disease awareness campaign featuring the ad, which was titled “Heat on the Street,” had “positive feedback, especially from women,” Jaroch said.
Rethinking Clinical Trials
OCTOBER 18, 2023
Speaker Keith Marsolo, PhD Associate Professor Department of Population Health Sciences Duke University School of Medicine Slides Keywords PCORnet, Common Data Model, EHR, Social Determinants of Health Key Points There are many different definitions of social determinants of health. There was a wide spread of information that was available.
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pharmaphorum
NOVEMBER 16, 2021
The cost-effectiveness agency has backed Ontozry (cenobamate) as an option for treating focal onset seizures with or without secondary generalised seizures in adults with drug-resistant epilepsy that has not been adequately controlled with at least two prior antiseizure medicines.
pharmaphorum
JUNE 8, 2021
” Biogen meanwhile has been taking flak over its decision to price Aduhelm at $56,000 per year, which looks set to re-ignite debate in the US about the cost of medicines. The post FDA slammed over Aduhelm OK as Biogen takes heat for $56k price tag appeared first on.
Pharmaceutical Technology
MARCH 22, 2023
The pharmaceutical industry began using radio frequency identification (RFID) tags in the early 2000s. Pfizer was the first to use the tech, adding RFID tags to track a Viagra (sildenafil) shipment circa 2006. Twenty years ago, the cost of implementing RFID tags and the ecosystem (software) was much more expensive than today.
The Pharma Data
MARCH 16, 2022
using SNAP-tag) involves labeling cell proteins with a fluorescent dye, thereby enabling researchers to observe how proteins interact in the living cell and where in the cell they are located. “We The Hansen Family Award honors scientists who have conducted pioneering research in innovative areas of biology and medicine.
Rethinking Clinical Trials
FEBRUARY 22, 2023
The study is enrolling people where they are using social media, such as Facebook ads, twitter influencers, tv ads, interviews with print/electronic news outlets, national tv (an appearance on “The Talk” to discuss the study), targeted advertising, physicians, electronic health records. There was news pushed out about general health.
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