Remove News Markets-and-Trends
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Injectable opportunities for CMOs despite internal capacity of big pharma sponsors

Pharmaceutical Technology

Even giant pharma companies with large internal production capabilities are leaning on outsourcing to meet market demand for huge numbers of injectables, including high-value biologics and Covid-19 vaccines, according to a GlobalData analysis. Why do large and mega-cap sponsors outsource?

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Top Food News of 2023 on Xtalks.com

XTalks

This year has been a pivotal year for the food industry, marked by intriguing developments, surprising trends and groundbreaking innovations. As we reflect on this dynamic year, it’s exciting to revisit the food news of 2023 that captivated our readers’ imaginations and sparked the most discussions.

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HCP’s use of social media: the good and the not so good

World of DTC Marketing

86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. Most HCPs go to Medscape as a “first stop” in the morning to get their healthcare news. Doximity was flagged for having anti-vaccine information.

Nurses 294
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Strategies for Your Content Marketing to Have Greater Impact

World of DTC Marketing

Trends are a whole lot different from what they were a decade ago. It’s also highly relevant in the marketing world. One of the most essential methods to generate organic traffic is content marketing when it comes to marketing. With content marketing, data is your friend. Use the data that’s available.

Marketing 164
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It’s time to get back to basics in DTC marketing

World of DTC Marketing

I’ve noticed a trend that’s been emerging in the last couple of years. The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were. The other issue that is making DTC marketing more could be data overload and balancing ROI with online health seeker needs.

Marketing 199
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Starry Soda: PepsiCo’s Lemon-Lime Soda Nears Its First Birthday

XTalks

Starry soda, Pepsi’s innovative entry in the lemon-lime soda market, has nearly completed its first year on the market. Introduced in January 2023, this strategic move was aimed at competing with Sprite, Coca-Cola’s dominant lemon-lime beverage, which boasts a seven percent share in the $82 billion US soda market.

Marketing 104
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SXSW Roundup: Takeaways from South by 2024

Intouch Solutions

The New Authenticity: SXSW 2024 Insights, Part 2 At SXSW 2024, amidst a confluence of marketing, technology, AI, and design, one word seemed to echo through every conversation, panel, and workshop: authenticity. It’s fascinating, isn’t it? Download the POV to learn more.