pharmaphorum

NOVEMBER 13, 2020

“Pharma businesses need to ensure that they market themselves accordingly to both B2B and B2C. The challenge of compliance. One of the main concerns the pharma industry faces is around the issue of compliance and what products they can and can’t advertise. How to maximise your digital marketing strategy.

Branding 124

Branding Pharmacy Marketing Compliance 124

Pharma Marketing Network

MARCH 25, 2023

In the highly competitive pharmaceutical industry, creating a strong brand identity can set companies apart and help them connect with their target audience. A strong brand identity can help increase recognition and loyalty, and ultimately drive sales. Companies can gather this information through market research and focus groups.

Branding 52

Branding Regulation Marketing Packaging 52

FDA Law Blog

SEPTEMBER 26, 2023

(HP&M), a leader in providing legal and regulatory support to the life sciences industries, today announced the appointment of Jeff Grizzel to the newly created position of Chief Marketing Officer (CMO). Jeff joins HP&M from Compliance Architects where he served as Vice President of Business Development.

Marketing 59

Marketing Life Science Compliance Business Development 59

XTalks

JANUARY 9, 2024

Swoop , a leader in healthcare marketing, recently introduced a groundbreaking portfolio of predictive AI targeting for pharmaceutical and life sciences advertisers. This capability will usher in a new era in healthcare marketing, moving beyond traditional methods that rely on past data to a future-focused approach.

Marketing 104

Marketing Life Science Compliance Doctors 104

World of DTC Marketing

AUGUST 30, 2022

For every $1 million invested in online banner ads, just 0.1%, or $1,000, derives value for brands, resulting in $999,000 wasted by brands. Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. So why is pharma wasting so much money?

Branding 270

Branding Marketing Compliance Pharma Companies 270

Pharmaceutical Technology

JANUARY 10, 2023

Type 2 diabetes (T2D) is a crowded and competitive landscape with multiple “me-too,” generic and biosimilar drugs entering the market, with market growth primarily driven by an increasing prevalent population across nine major markets (9MM: US, France, Germany, Italy, Spain, UK, Japan, China, and India).

Insulin 130

Insulin Marketing Sales Compliance 130

Pharma Marketing Network

JULY 25, 2023

Traditionally, pharmaceutical companies have relied on demographics to target their marketing efforts. While demographics can be a useful starting point, they are not always enough to create effective marketing campaigns. This can lead to increased brand awareness, improved patient compliance, and ultimately, increased sales.

Marketing 96

Marketing Compliance Branding Sales 96

pharmaphorum

DECEMBER 23, 2022

“With these silos breaking down, biopharmas will have the opportunity to drive a more coordinated approach to HCP engagement using shared data and unified systems, while still maintaining compliance. Given the demand to deliver a steady stream of content to meet HCPs’ needs, pharma marketers must react, create, edit, and adapt quickly.

Sales 104

Sales Marketing Life Science Compliance 104

Cloudbyz

MARCH 3, 2023

Brand Awareness Mid-size CROs may lack the brand recognition that larger CROs possess. To address this challenge, mid-size CROs should invest in marketing and branding to increase their visibility and differentiate themselves from their competitors.

Compliance 81

Compliance Branding Packaging Packaging 81

Pharma Marketing Network

MAY 3, 2023

The pharmaceutical industry has undergone significant changes in recent years, with digital marketing playing an increasingly important role in the way companies communicate with customers and stakeholders. Another key advantage of digital marketing is the ability to measure and analyze the effectiveness of campaigns in real-time.

Marketing 52

Marketing Compliance Engineer Branding 52

Intouch Solutions

MARCH 2, 2022

My second favorite thing about pharmaceutical marketing is the wonderful customer complexity (the first, of course, is that we can use our marketing superpowers for good not evil). The labyrinth of customers, each with different and often contradictory needs, makes Rx marketing a game of three-dimensional chess.

Marketing 52

Marketing Branding Sales Pharmacy 52

Pharmaceutical Technology

SEPTEMBER 5, 2022

Marketing trend analysis. Brand health studies. Brand usage studies. Programmes for treatment adherence and monitoring therapy compliance, and. Programmes for treatment adherence and monitoring therapy compliance, and. Concept evaluation testing. Competitive intelligence studies. Voice of customer studies.

Branding 147

Branding Production Scientist Compliance 147

Intouch Solutions

AUGUST 10, 2021

Every brand likely has an underrepresented audience – a demographic subgroup that is significantly impacted by a condition but is bundled into the general population without consideration of their unique motivators, barriers, or media consumption. We all want to see ourselves and our world accurately reflected in our marketing experience.

Marketing 52

Marketing Branding Compliance Engineer 52

pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. With medical staff working tirelessly and lockdown restrictions in place across the world, the way pharma markets medications has changed, too.

Marketing 98

Marketing Doctors Doctor Pharma Companies 98

Pharma Marketing Network

JULY 10, 2023

Traditionally, pharmaceutical companies have relied on demographics to target their marketing efforts. While demographics can be a useful starting point, they are not always enough to create effective marketing campaigns. This can lead to increased brand awareness, improved patient compliance, and ultimately, increased sales.

Marketing 40

Marketing Compliance Branding Sales 40

World of DTC Marketing

FEBRUARY 5, 2021

Your branded website is perhaps the biggest piece of the puzzle to get patients to ask for your product. It represents your brand and your company, which is why you need to allow your agency to use its expertise to design an online solution that works. Treat them as brand team members rather than a vendor.

Branding 187

Branding Pharma Production Compliance Production 187

World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. DTC marketers need to fall out of love with TV and think about how they translate awareness into brand objectives. Much has changed but a lot is also the same. Some are, but most aren’t.

Doctors 296

Doctors Doctor Production Marketing 296

Pharma Marketing Network

AUGUST 13, 2021

Sunny drives the promotion of global brands for pharmaceutical, biotech and medical. She founded Xavier Creative House (XCH), a healthcare marketing agency that. Sunny is the point person for positioning your brand into a “Powerhouse.” She never lets up when it comes to building your brand and your business.

Branding 52

Branding Compliance Sales Marketing 52

Delveinsight

JANUARY 22, 2021

The launch of a novel drug in the market is not less than a celebration in the pharmaceutical and healthcare market; however, it also brings the real challenge of sustenance in the market. Similar is the picture of the Thrombocytopenia Drugs Market. At present, there stands no treatment option that can cure the disease.

Marketing 65

Marketing Drugs Antibody Compliance 65

Pharma Marketing Network

OCTOBER 6, 2021

Given their often niche content, pharma marketers must target smaller, more exclusive audiences to drive results while developing impactful creative. Adelaide, a leader in the evidence-based media quality measurement space, provides marketers with a way to navigate the consumer privacy movement responsibly.

Branding 98

Branding Marketing Compliance Regulation 98

Intouch Solutions

SEPTEMBER 9, 2021

In this POV, Intouch VP of strategic planning Tina Iglesias explains a five-step framework familiar to consultants — but often new to pharma marketers — for how to make the best possible strategic decisions for your brand. In our example, the brand fell short of the target by $100 million. Okay: why did this happen?

Marketing 52

Marketing Compliance Branding Development 52

World of DTC Marketing

DECEMBER 22, 2020

Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. Fitness accounts for the largest share of the US mHealth app market, which is expected to grow to $50 billion by 2025. But the real question that needs to be answered is, “will an app support brand objectives?”

Doctors 230

Doctors Doctor Branding Development 230

FDA Law Blog

MARCH 6, 2024

Claud will be featured at the Legal, Regulatory, and Compliance Forum on Cosmetics & Personal Care Products in New York, NY. Prior to HP&M, John served 15 years at the Department of Justice, serving most recently as the Assistant Director of the Consumer Protection Branch, where he led the Corporate Compliance and Policy Unit.

Cosmetics 59

Cosmetics Compliance Generic Drugs Regulation 59

Intouch Solutions

OCTOBER 7, 2021

There are four laws pharma marketers need to keep in mind but only three states in play — California, Colorado, and Virginia. Please consult with your legal team to ensure your brand is fully compliant if it markets to consumers in any of the states discussed below. OK, so, four laws, four states, right?

Marketing 52

Marketing Compliance Sales Branding 52

Pharmaceutical Technology

JUNE 29, 2022

In 2021, Novo Nordisk Pharmatech, a leading pharmaceutical-grade insulin and Quats product supplier announced plans to enter the enzyme market. By building upon its core competency, Novo Nordisk Pharmatech will begin serving the emerging regenerative medicine and advanced therapy markets through best-in-class speciality enzymes.

Drugs 295

Drugs Gene Therapy Manufacturing Production 295

World of DTC Marketing

JULY 23, 2020

They have to talk about the possibility of better outcomes and better compliance. TV is still a great way to spread the word that a new product has arrived on the scene but what DTC marketers are forgetting is that online health seekers are going to a lot of websites to learn about your drug. This is where pharma can help.

Drugs 130

Drugs Production Marketing Branding 130

pharmaphorum

JANUARY 20, 2022

Companies seek efficiency and speed to market during the content creation process, review and approval cycles, and thus the collective time for content to be approved for distribution, says Ian Hale, vice president of commercial content at Veeva Systems. It’s the same for compliance with the compliance community that we initiated.”

Compliance 98

Compliance Sales Branding Marketing 98

pharmaphorum

NOVEMBER 2, 2022

Citeline provides intelligence, data and software for clinical trials, development and regulatory compliance and was formerly part of Informa was called Pharma Intelligence ahead of a rebranding earlier this year.

Clinical Trials 100

Clinical Trials Clinical Trials Marketing Life Science 100

XTalks

MAY 5, 2022

The Paleo certification comes at a time when the global market for Paleo foods is projected to reach $12.6 In the US alone, the Paleo market was estimated at $2.7 billion in 2020, with cereals, bakery products and snacks being some of the largest market segments.

Packaging 98

Packaging Packaging Licensing Licensing 98

pharmaphorum

SEPTEMBER 8, 2022

Asking patients with chronic conditions to regularly inject themselves can be challenging, causing needle anxiety and worry that they may not carry out the procedure correctly, which can reduce compliance. Now, a partnership between Ypsomed and Sidekick Heath aims to tackle that problem.

Compliance 104

Compliance Pharma Companies Branding Development 104

XTalks

MAY 17, 2024

The settlement requires Totality to take several specific corrective actions, which include refraining from making any statements that suggest the spa’s products are genuine, FDA-approved Lilly products, and stopping the use of Eli Lilly branding in promoting any of the products. The med spa has agreed to this requirement.

Sales 52

Sales FDA Approval Pharmacy Production 52

FDA Law Blog

DECEMBER 21, 2023

Those who attended their annual Enforcement, Litigation, and Compliance Conference holiday reception earlier this month got a sneak peek at this new branding effort with the unveiling of the association’s new logo ( here ). The new logo — and a host of other new association branding—will be rolling out throughout 2024.

Branding 59

Branding Compliance Regulation Cosmetics 59

Intouch Solutions

NOVEMBER 18, 2021

Let’s talk about what that means for pharma marketers! Why Pharma Marketers Should Care About RSAs RSAs are a text ad format that requires an increased number of headline and description line variations than ETAs require. Among the concerns that pharma marketers face: The RSA ad format will be new to most MLR reviewers.

Branding 52

Branding FDA Compliance Marketing Regulation 52

XTalks

MAY 3, 2024

This includes news on the obesity market, the latest info on current and future GLP-1 drugs and the overall growing influence of GLP-1 therapies. Real Chemistry provides AI-driven insights, marketing and communications for the healthcare industry. IRIS also includes social media analysis for conversations occurring in the marketplace.

Drugs 52

Drugs Clinical Trials Clinical Trials Marketing 52

pharmaphorum

OCTOBER 3, 2022

Indegene focuses on helping pharma launch its products using technology and compliance frameworks to become 100% compliant, Kapoor explains. “TV used to be very brand-centric. “If you look at the content we get on TV and TV ads, if you remove the brand, pretty much all the ads look to me the same.

Branding 113

Branding Doctors Doctor Compliance 113

Drug Channels

MARCH 6, 2023

Experts from across the industry will discuss how current and future drug pricing transparency regulations will impact commercialization, reimbursement, pricing and compliance practices. Plus, assess how companies are internally planning for these changes.

Drugs 86

Drugs Life Science Compliance Branding 86

Pharma Marketing Network

SEPTEMBER 19, 2023

Retargeting is a powerful marketing strategy that can help pharmaceutical companies reach and engage with potential customers. Understanding Retargeting in Pharma Retargeting is a digital marketing tactic that enables pharmaceutical companies to reach out to people who have already expressed an interest in their products.

Marketing 52

Marketing Production Sales Regulation 52