pharmaphorum

OCTOBER 3, 2022

. “TV used to be very brand-centric. The entertainment industry has also moved from brand-centric content to experiential content, designed to immerse its audience in its message by attempting to create deep emotional connections between the customer and the brand.

Branding 116

Branding Doctors Doctor Compliance 116

pharmaphorum

DECEMBER 7, 2021

Since the onset of the Covid-19 pandemic, life science companies have acted quickly to address the evolving digital needs of healthcare professionals, with mixed success (see graph 1). For the most part, life science companies have a relatively good knowledge of what their audiences want and need from them.

Life Science 106

Life Science Pharma Companies Branding Marketing 106

pharmaphorum

FEBRUARY 25, 2022

The past two years have shone a spotlight on the UK life sciences industry. These efforts, as Nadhim Zahawi rightly said when he was Vaccines Minister, have led to the life sciences and pharma industry becoming a UK national treasure. This increased brand recognition clearly acts as a double-edged sword.

Life Science 98

Life Science Vaccination Vaccine Pharmacy 98

pharmaphorum

MARCH 9, 2021

Reps should not just be pushing product messages – they should be asking doctors what they need right now and how they can help.”. Veeva highlights in the whitepaper that marketing and sales functions need to work closely together to deliver the right messages aligned with doctors’ real needs. Achieving digital excellence.

Sales 131

Sales Doctors Doctor Marketing 131

XTalks

NOVEMBER 7, 2023

Some may even extend their expertise to consumer goods sectors, including cosmetic brands. Medical science liaisons are tasked with cultivating and sustaining relationships with key stakeholders. Medical science liaisons are in great demand due to their critical function within life science organizations.

Doctors 59

Doctors Doctor Life Science Production 59

pharmaphorum

OCTOBER 19, 2022

Emma Hyland, VP strategy, commercial content at Veeva Systems, tells us modular content is the most significant wave of innovation hitting the content world in life sciences, and rightly so because HCPs’ needs and expectations have changed. “There isn’t a one-size-fits-all for how the life sciences industry creates content.

Life Science 97

Life Science Compliance Production Pharma Companies 97

XTalks

JANUARY 9, 2024

Swoop , a leader in healthcare marketing, recently introduced a groundbreaking portfolio of predictive AI targeting for pharmaceutical and life sciences advertisers. This capability will usher in a new era in healthcare marketing, moving beyond traditional methods that rely on past data to a future-focused approach.

Marketing 104

Marketing Life Science Compliance Doctors 104

pharmaphorum

SEPTEMBER 1, 2022

Our doctor consultations only cost $15, less than the average insurance copay. Though it’s not an online pharmacy that fills patients’ medication, it’s looking to offer a way for patients to easily compare drug prices in the future, including listing name-brand drugs against generic versions.

Vaccination 98

Vaccination Vaccine Doctors Doctor 98

pharmaphorum

APRIL 12, 2022

As a patient goes through their prescribing journey, they meet many different people, and one’s meeting with their doctor may be brief compared to the time spent with others. “We’ve been hearing from some clients that callbacks are a phenomenon for brands where they no longer have exclusivity,” Evans states.

Nurses 98

Nurses Branding Marketing Research 98

XTalks

JULY 22, 2021

The FDA has advised that patients taking recalled varenicline should continue taking their current medication until their pharmacist can offer a replacement or their doctor prescribes an alternate medication to treat the same condition. Pfizer’s branded Chantix generated about $919 million last year and lost US patent protections in November.

Drugs 98

Drugs Doctors Doctor Branding 98

pharmaphorum

MARCH 19, 2021

However, often rare disease patients are ignored by doctors, researchers, and the general public. Concentrating on patient identification early in the clinical phases can drive brand loyalty and develop more effective tactics, to address unmet patient needs. How do you find rare disease patients?

Branding 52

Branding Genome Genomics Genetics 52

Intouch Solutions

JANUARY 11, 2022

Medical science liaisons and medical affairs personnel are becoming increasingly important customer-facing components of the team, as sales rep access continues to be limited. We’re seeing brands increase budgets for Medical Affairs,” says Stewart Young, SVP, Strategic Planning, Intouch Proto.

Marketing 52

Marketing Sales Branding Life Science 52

XTalks

MAY 12, 2021

The brand is giving away 10,000 pairs of Crocs at Work shoes per day to frontline healthcare workers. In addition to nurses, this offer is available to all teachers, doctors, medical staff, military veterans, servicemen and women, police, firefighters, and first responders. ” Potbelly Sandwich Shop. Chipotle.

Nurses 98

Nurses Branding Doctors Doctor 98

XTalks

FEBRUARY 16, 2023

In a TV ad called “ Taye Diggs Takes on His Insomnia ,” the actor best known for his role in the Grey’s Anatomy spinoff Private Practice shares his own sleep troubles and how insomnia impacts his days and nights, in a nod to the brands original Seize the Night and Day commercial. billion during the same period.

FDA Approval 105

FDA Approval Sales Branding Marketing 105

pharmaphorum

SEPTEMBER 5, 2022

So, suddenly, you’re unable to get the medicine you need and have been prescribed by a doctor. Crowther didn’t name the brands that were compromised, but among them were the top 10 pharmacies in the world, he states. Brands one can be confident to say most people use. “We’re not mentioning anyone by name.

Pharmacy 138

Pharmacy Branding Sales Life Science 138

XTalks

MAY 3, 2024

While “it creates opportunities for organizations to truly look at [the patient] experience from a new lens,” she said, comms teams may find it challenging to change how they typically reach and respond to their audiences, especially as GLP-1 influencers increasingly overtake doctors as the most authoritative voices for interested patients.

Drugs 52

Drugs Clinical Trials Clinical Trials Marketing 52

Drug Discovery World

JUNE 5, 2023

The panel was moderated by Alexander Nuyken, Head Life Sciences Markets Europe, Middle East & Africa, JLL. How can a biotech begin to shape and mould its culture, into something new and established?

Genome 52

Genome Genomics Life Science Genetics 52

The Pharma Data

MAY 15, 2023

Feinglass, MD, MPH was most recently Chief Medical Officer for Life Sciences and Diagnostics and Vice President Global Medical Affairs and Policy, Life Sciences and Diagnostics, at Danaher, a global science and technology company. Maria holds a Juris Doctor degree from the University of Palermo, Italy.

Sales 40

Sales Production Doctors Doctor 40

XTalks

MARCH 16, 2022

Exact Sciences and long-time colon cancer screening advocate and award-winning journalist Katie Couric have teamed up for Colon Cancer Awareness Month this March in a TV ad for the company’s at-home screening test Cologuard. The ad is part of Exact Sciences’ “Mission to Screen” campaign that was launched this week.

DNA 98

DNA FDA Approval Doctors Doctor 98

pharmaphorum

DECEMBER 3, 2020

“You can even go so far as to understand what actions the person took post-exposure – i.e. did they go see a doctor and fill your script after they saw your ads?”. Most pharma brands I talk to believe they still need linear TV to get their message out and hit their goals – but that’s simply not the case anymore,” he says.

Pharma Companies 66

Pharma Companies Branding Marketing Life Science 66

Pharma Marketing Network

OCTOBER 11, 2021

Lastly, pandemic-driven disruptions such as reduced patient visits to the doctor and consolidation of providers have rippled across the industry, forever altering how we approach our customers. The efficacy of the technology, and how exactly it can serve life sciences commercial teams, will differ between companies.

Production 52

Production Life Science Doctors Doctor 52

XTalks

JUNE 10, 2022

It is a brand-new challenge and brings together my past experiences to help support the Parkinson’s community to engage with research. This aims to empower patients to be more informed and aware when they go to consultations with doctors. My background is in neurodegenerative research.

Research 98

Research Trials Clinical Trials Clinical Trials 98

Intouch Solutions

DECEMBER 6, 2021

Medical science liaisons and medical affairs personnel are becoming increasingly important customer-facing components of the team, as sales rep access continues to be limited. “We’re seeing brands increase budgets for Medical Affairs,” says Stewart Young, SVP, Strategic Planning, Intouch Proto.

Marketing 52

Marketing Branding Sales Clinical Trials 52

XTalks

OCTOBER 1, 2020

In the beginning, I always thought I wanted to be a doctor, but then I felt it was very depressing, particularly at that time and in that particular field. So, I [decided] to go into research rather than be a doctor and see patients [such as that] young, beautiful life that you could do nothing about it.”.

Scientist 52

Scientist In-Vitro Research Life Science 52

XTalks

SEPTEMBER 14, 2020

For example, Tailored Brands, the parent of Men’s Wearhouse and K & G, have declared they may have to file for bankruptcy protection, joining almost 7,000 other companies that filed for Chapter 11 bankruptcy protection last year. percent in the second half of the year, down from 15.8 The mask costs all of about $40 to make.

Vaccination 92

Vaccination Vaccine Antibody Life Science 92