XTalks

JUNE 26, 2023

Content marketing not only builds trust and credibility but also helps in driving brand awareness which attracts potential customers. Life science companies can position themselves as authoritative sources, create a community of loyal followers and influence purchasing decisions by leveraging content marketing strategies.

Life Science 98

Life Science Marketing Sales Production 98

Pharma Marketing Network

SEPTEMBER 19, 2023

Digital marketing has revolutionized the way individuals and businesses communicate. In the pharmaceutical industry, digital marketing has become a powerful tool for connecting with customers and building brand loyalty. It can also include more traditional forms of marketing such as radio, television, and print.

Marketing 52

Marketing Branding Engineer Development 52

Intouch Solutions

SEPTEMBER 1, 2022

This algorithm update focuses on websites that have been incorrectly prioritizing search engines above people. They also provide a list of “don’ts” – signs that you might have a search-engine-first approach (again, paraphrased): Is your content primarily to attract people from search engines, rather than made for humans to read?

Engineer 52

Engineer Branding Production Marketing 52

Pharma Marketing Network

JULY 10, 2023

In this blog post, we will explore why rebranding a website can drive more traffic and help you achieve your digital marketing goals. Communicating a Strong Brand Identity: Rebranding a website allows you to refine and communicate your brand identity effectively.

Branding 81

Branding Engineer Marketing Research 81

World of DTC Marketing

JANUARY 25, 2021

“77% of marketers measure ROI within the first month of their campaign, knowingly trying to “prove ROI in a shorter amount of time than their typical sales cycle., while only 4% of marketers even measure ROI over a six-month period or longer.” ” So how should DTC marketers really measure ROI?

Marketing 187

Marketing Branding Sales Production 187

Pharmaceutical Technology

JUNE 16, 2023

The deal enables Verix to further improve its capacities to use AI to advance the brand growth of life science companies. Pharmaceutical firms usually depend upon consulting analytical services for marketing and sales decisions related to their strategy and execution. This is a time-consuming and costly process. Adding the start-up.ai

Life Science 130

Life Science Engineer Branding Marketing 130

XTalks

MAY 20, 2022

Voyage Foods, a California-based startup that has reverse-engineered chocolate, peanut butter and coffee, recently closed a $36 million Series A investment round. The team applaud the company for its environmental and social standards and discuss the niche hard kombucha market. .

Engineer 52

Engineer Allergies Branding Production 52

Pharma Marketing Network

MAY 3, 2023

The pharmaceutical industry has undergone significant changes in recent years, with digital marketing playing an increasingly important role in the way companies communicate with customers and stakeholders. Another key advantage of digital marketing is the ability to measure and analyze the effectiveness of campaigns in real-time.

Marketing 52

Marketing Compliance Engineer Branding 52

Scienmag

JANUARY 27, 2021

News from the Journal of Marketing Researchers from Western University, Indiana University, and Washington State University published a new paper in the Journal of Marketing that uses the idea of psychological distance as a way to leverage qualities of existing consumer-brand relationships.

Branding 40

Branding Marketing Research Engineer 40

Intouch Solutions

AUGUST 10, 2021

Every brand likely has an underrepresented audience – a demographic subgroup that is significantly impacted by a condition but is bundled into the general population without consideration of their unique motivators, barriers, or media consumption. We all want to see ourselves and our world accurately reflected in our marketing experience.

Marketing 52

Marketing Branding Compliance Engineer 52

Pharma Marketing Network

OCTOBER 15, 2023

Search Engine Optimization (SEO) is an important tool for any business, but it is especially important for pharmaceutical websites. Search Engine Optimization (SEO) is the process of optimizing a website in order to increase its visibility in search engine results.

Engineer 52

Engineer Branding Marketing 52

Scienmag

MAY 11, 2021

News from the Journal of Marketing Researchers from University of Maryland, North Carolina State University, National Taiwan University, Oxford University, Kings College London, and Perceptronics Solutions, Inc.

Branding 40

Branding Marketing Research Engineer 40

pharmaphorum

JUNE 12, 2017

Market access is influencing drug development and commercial launch strategy more than ever before, with 85% of prescription drugs in the United States reimbursed through managed care plans.

Marketing 52

Marketing Life Science Engineer Branding 52

World of DTC Marketing

JANUARY 20, 2022

Many companies allocate an exponentially more significant percentage of their marketing budget to paid media over organic search. However, many brands are unaware of the waste inherently included in paid media. Most start at a general, non-specialty Website – a search engine or a portal. and recent privacy regulations.

Doctors 232

Doctors Doctor Branding Marketing 232

Pharma Marketing Network

NOVEMBER 11, 2020

Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020. On November 9-11, 2020, Imagine Pharma Marketing held a virtual conference that discussed the roadmap for embedding long term commercial evolution in marketing. These changes include marketing processes, customer engagement, tools and tactics. .

Marketing 52

Marketing Doctors Doctor Branding 52

Intouch Solutions

NOVEMBER 17, 2021

In mid-August, SEO professionals across all industries began noticing a significant shift in search engine result page (SERP) listings. With that, the Intouch SEO team has assessed the impact of these changes across our pharma clients’ brands. Specifically, title links (i.e., What Happened to Title Links in Google?

Marketing 52

Marketing Engineer Branding 52

Pharmaceutical Technology

JUNE 29, 2022

In 2021, Novo Nordisk Pharmatech, a leading pharmaceutical-grade insulin and Quats product supplier announced plans to enter the enzyme market. By building upon its core competency, Novo Nordisk Pharmatech will begin serving the emerging regenerative medicine and advanced therapy markets through best-in-class speciality enzymes.

Drugs 295

Drugs Gene Therapy Manufacturing Production 295

Intouch Solutions

MAY 5, 2023

How a user searches for information Currently, when a user searches for information on a search engine, they land on a results page and get a list of pages deemed relevant. Some users will still find the website via traditional search engines, while others may visit via a chatbot. From there, a user must find answers for themselves.

Branding 97

Branding Engineer Regulation Research 97

Intouch Solutions

JUNE 7, 2022

Delivering Award-Winning Creative, Digital, and Global Market Ac c ess Solutions for Life Sciences. Traditional agencies do a formidable job promoting brands to physicians, payers, and patients, but EVERSANA INTOUCH isn’t just another agency,” said Jim Lang, CEO, EVERSANA.

Life Science 52

Life Science Branding Marketing Production 52

XTalks

SEPTEMBER 7, 2022

At Reckitt, which owns brands like Lyson and Durex,he earned praise for orchestrating a successful restructuring, quickly cutting costs, selling underwhelming brands and realigning the business for growth. . Narasimhan has been the CEO of British consumer packaged goods (CPG) giant Reckitt Benckiser Group for the past three years.

Branding 105

Branding Sales Packaging Packaging 105

XTalks

MAY 11, 2022

Voyage Foods, a California-based startup that has reverse-engineered chocolate, peanut butter and coffee, recently closed a $36 million Series A investment round, bringing the company’s total funding to $41.8 The global market for ethical food is projected to grow to $727.86

Production 98

Production Containment Branding Packaging 98

Intouch Solutions

NOVEMBER 11, 2022

In the 1990s, custom websites were all the rage … and then the market crashed, the dot-coms collapsed, and a tiny search engine called Google rose from the ashes. In the 2000s, brands rushed to create profiles on Myspace, Tumblr, and Live Spaces. Friend of EVERSANA INTOUCH, Tom Fishburne, The Marketoonist.

Branding 52

Branding Marketing Pharmacy Engineer 52

Intouch Solutions

JANUARY 19, 2024

Today, crucial skills for pharma marketers are knowing what to ask (and its contemporary corollary, prompt engineering), disruptive ideas, and an eye for a future that doesn’t yet exist. Regarding prompts, what you give AI is what you get. And we don’t stop there.

Engineer 105

Engineer Branding Marketing Development 105

Intouch Solutions

DECEMBER 9, 2021

But as a metaphor for your brand content, these unvisited idylls are everything you DON’T want to be. Search engine optimization (SEO) and content strategy can make this happen. Content strategy ensures that brand claims and messages are packaged such that users actually want to see them. But neither can succeed on its own.

Branding 52

Branding Engineer Life Science Marketing 52

XTalks

JANUARY 13, 2022

As the new creamers hit store shelves after about 18 months in the making, Chobani is hoping to grab a larger share of the at-home coffee drinking market accelerated by the ongoing pandemic. “As According to Persistence Market Research , the global plant-based creamer market is estimated to be worth $12.2

Packaging 98

Packaging Packaging Marketing Engineer 98

XTalks

AUGUST 12, 2021

The round was led by Restaurant Brands International (RBI), the owner of Burger King, Tim Hortons and Popeyes, with participation from World Trade Ventures (WTV) and other individual investors. Meanwhile, according to the consultancy firm Research and Markets , the global online food delivery services market is forecasted to be $126.91

Marketing 98

Marketing Engineer Branding Development 98

The Pharma Data

JULY 22, 2021

Sven has played an integral role in optimizing Teva’s vast global portfolio, in the R&D pipeline strategy, and leading global marketing teams including responsibility for AJOVY ® , AUSTEDO ® and Digital Health. All changes will be effective August 15, 2021. “On Sven joined Teva as general manager, Germany, in 2008.

Branding 52

Branding Marketing Business Development HR 52

Intouch Solutions

JUNE 21, 2021

For consumers, MUM means Google will soon provide much more value in its search engine, and Google Search will be much more contextual. Why Brands Should Care Marketers will also benefit from these updates, as it’ll ensure more relevant content is being delivered to consumers at the right time.

Branding 52

Branding Engineer Marketing Production 52

pharmaphorum

FEBRUARY 26, 2021

Its aim is to work with healthcare companies helping them bridge the gap between brand promise and brand experience – particularly vital amid the COVID-19 pandemic. Tribal Health is organised around five core areas of expertise: Business Consultancy, Data Science, Customer Experience, Tech Engineering and Creative.

Branding 52

Branding Engineer Sales Marketing 52

Intouch Solutions

DECEMBER 20, 2022

Before you read this month’s exciting Digest to close out the year, be sure check out our eighth annual trends forecast, in which we explain the five topics that pharma marketers need to pay attention to in 2023. The brand set up shop in the Livetopia RPG on Roblox and partnered with a Roblox influencer on TikTok.

Branding 52

Branding Marketing Engineer Production 52

Roots Analysis

AUGUST 18, 2023

During our research, we identified around 145 unique organ-on-chip products and technologies, which are available or are being developed by 45 players, for the rapid drug discovery and toxicity testing, tissue engineering and regenerative medicine, cancer research and stem cell research.

Production 52

Production In-Vitro Branding Drugs 52

Intouch Solutions

AUGUST 3, 2022

Search Awards have been recognizing the best and brightest in search marketing for over a decade, and that recognition is coming to EVERSANA INTOUCH’s SEO team. By empowering team members’ passions and offering a space to take risks, we’ve built a we-first culture of inspired members who help set us apart as a healthcare marketing leader.

Engineer 52

Engineer Marketing Branding Development 52

Drug Discovery World

JULY 18, 2023

Global health science solutions company Revvity, PerkinElmer’s Life Science and Diagnostics business’ new name and branding , has announced the establishment of a Scientific Centre of Excellence in Cambridge, UK. Focused on driving genomic insights to accelerate therapeutic discovery, Revvity’s Scientific Centre of Excellence supports the company’s (..)

Genome 52

Genome Genomics Life Science Gene Editing 52

pharmaphorum

JULY 25, 2022

Zymergen’s brand new plan to shift from a synthetic biology specialist to a drug discovery player has come to an early end, with the sale of the company to rival Ginkgo Bioworks.

Drugs 52

Drugs Production Sales Engineer 52

Pharma Marketing Network

JULY 7, 2021

In her opening statement, Izzy Gladstone, Reuters’ Head of Marketing, Pharma & Healthcare, challenged attendees to not return to our old ways of working. “To Working cross-functionally is the real re-engineering that must happen to add value at every customer touchpoint, and he sums up that effort in one word: agile.

Branding 59

Branding Manufacturing Vaccination Vaccine 59

pharmaphorum

NOVEMBER 17, 2021

For delegate, sponsorship and branding enquiries , contact Alia Malick , Director on +44 (0)20 7827 6168. CHAIRS FOR 2022: Sanjiv Sharma, Senior Lecturer in Medical Engineering, Swansea University. FEATURED 2022 SPEAKERS INCLUDE: Marion Menozzi-Arnaud, Senior Specialist, Market Shaping, Gavi, The Vaccine Alliance. pharmaphorum

Drug Delivery 52

Drug Delivery Drugs Vaccination Vaccine 52

Cloudbyz

MAY 4, 2022

Tech Mahindra is a leading provider of digital transformation, consulting, and business re-engineering services and solutions. We are the fastest growing brand in ‘brand strength’ and amongst the top 7 IT brands globally. Product Marketing Manager 1-630-425-5475 | marketing.team@cloudbyz.com.

Clinical Trials 52

Clinical Trials Clinical Trials Trials Clinical Research 52