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Canada is expanding categories for medically assisted death

NPR Health - Shots

NPR's Michel Martin Speaks with Dr. Madeline Li about how Canada is set to expand the categories of those who can request medical assistance to end their lives to include people with mental illness.

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The Big Three PBMs’ 2024 Formulary Exclusions: Biosimilar Humira Battles, CVS Health’s Weird Strategy, and the Insulin Shakeup (rerun)

Drug Channels

This week, I’m rerunning some popular posts while I prepare for Friday’s live video webinar: Drug Channel Implications of the Inflation Reduction Act. Unfortunately, the gross-to-net bubble will remain a fixture for this category, despite a price war led by almost half of the biosimilars.

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Liquid Death: Disrupting the Beverage Industry with a $1.4 Billion Valuation

XTalks

The Canned Water Company Liquid Death has transcended its initial market positioning to become the fastest-growing brand in the water, flavored sparkling water and iced tea categories. With new investors like SuRo Capital, Live Nation, Science Inc. Several factors contribute to Liquid Death’s standout presence in the market.

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Curant Health Honored With Inc. Best In Business Award In Health Services Category

BioTech 365

Best In Business Award In Health Services Category Curant Health Honored With Inc. Best In Business Award In Health Services Category ATLANTA–(BUSINESS WIRE)–Curant Health, an organization that improves patient lives through high touch patient care … Continue reading → Curant Health Honored With Inc.

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Survival tip: Start at normal weight and slowly add pounds

Scienmag

Study finds those who gradually get overweight live longest COLUMBUS, Ohio – People who start adulthood with a body mass index (BMI) in the normal range and move later in life to being overweight – but never obese – tend to live the longest, a new study suggests. Adults in this category lived longer than […].

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Cacaofruit is a New Ingredient in Barry Callebaut’s Elix Nutraceutical Beverage

XTalks

The introduction of this new category of nutraceutical fruit drinks is another proof point of how Barry Callebaut, through its innovation capabilities and its profound knowledge of the cacaofruit, is able to cater to evolving consumer trends,” said Peter Boone, the CEO of the Barry Callebaut Group. between 2020 and 2028.

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SXSW 2024 Insights: Why the Greatest Risk a Brand Can Take Is Being Ordinary, Part 1

Intouch Solutions

In a category like healthcare, wellness is often depicted superficially, with a breadth of an inch and depth of a mile. Why are we so nervous to depict lived experiences? I couldn’t help but wonder, “What if we could craft marketing experiences that prioritize connectivity and healing simply through engagement?” It’s time for a change.

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