Using the Internet to reach doctors, numbers don’t matter. What you have to say and how you say are more important.
World of DTC Marketing
JUNE 10, 2021
If the message is promotional, there is a high likelihood you will get a poor response, but if the message contains important updates, it is more likely to be read. We tested a message that pulled key important label copy from a 24-page product label. When using the Internet to reach doctors, numbers don’t matter.
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