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Product launch metrics are changing in pharma

World of DTC Marketing

The old model of looking at performance in the first six months of product launch isn’t relevant. Today, colossal budget product launches are not returning the same ROI as before. Product launches are going to need to be micro-targeted to specific audiences. What is the definition of a successful pharma product launch?

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Reaching HCPs online

World of DTC Marketing

The future of reaching HCPS is both on and off-line depending on the product, health condition, and specialty. Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. Most doctors sign on in the morning and see a snapshot of what’s happening by their specialty.

Doctors 286
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Congratulations Manny Award winners

World of DTC Marketing

The politics of working with a major pharma company can be a difficult challenge. Just when you think you have broken through, pharma marketing, people rotate, leave, or get promoted, and the process is pushed back three or four steps. The other change that agencies need to push is the idea that product websites are alive.

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The biggest transformation in pharma marketing since DTC

World of DTC Marketing

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. FutureReadyHealthcare listed the following key findings: 77% of HCPs use digital channels primarily for personal learning and development.

Marketing 202
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Pharma is hiring

World of DTC Marketing

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. As of today the only pharma company that is laying off salespeople is Genetech.

Branding 223
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Another reason change is needed at FDA? Fair balance

World of DTC Marketing

Pharma TV ads drive people online to search for more information. Safety pages on Pharma product websites continue to have high utility. Only requirement in TV ads should be for “boxed” products. Most are smart enough to go online or get more information before asking their doctor about/for the drug.

Doctors 165
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VivoPlex raises funding to develop intra-uterine sensor

pharmaphorum

to develop an intra-uterine sensor system and generate clinical data that could be used for European approval. If the data support European approval, the sensor would be the company’s first product on the market. ” The post VivoPlex raises funding to develop intra-uterine sensor appeared first on. .